Job Title: Performance Marketer Experience Required: 3–4 Years Location: Gurugram Employment Type: Full-time Job Summary: We are seeking a highly skilled and data-driven Performance Marketer with 3–4 years of hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads platforms. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive measurable growth and ROI across our products/services. Key Responsibilities: Plan, create, and manage performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping). Continuously monitor campaign performance, analyze data, and optimize for key KPIs such as ROAS, CPA, CTR, and conversion rates. Conduct A/B testing of ad creatives, audiences, and landing pages to identify high-performing strategies. Develop and maintain performance dashboards and regular reporting to track performance metrics and campaign insights. Collaborate closely with content, creative, and product teams to align campaign messaging and creatives. Conduct competitive research, audience analysis, and trend identification to inform media strategies. Manage budgets efficiently, ensuring optimal allocation and cost-efficiency across campaigns. Stay up to date with the latest performance marketing trends, algorithm changes, and best practices across paid media platforms. Requirements: 3–4 years of proven experience in running and optimizing Meta and Google Ads campaigns. Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and performance reporting tools. Experience with retargeting strategies, audience segmentation, and conversion rate optimization. Familiarity with tools such as Meta Business Manager, Google Ads Editor, and other relevant ad tech platforms. Excellent understanding of digital marketing funnels, attribution models, and customer acquisition strategies. Strong communication and collaboration skills. Certification in Google Ads and/or Meta Blueprint is a plus. Preferred Qualifications: Experience working in e-commerce, D2C, SaaS, or tech-driven businesses. Understanding of landing page design and user experience principles. Familiarity with marketing automation and CRM tools is a plus. Job Type: Full-time

Social Media Strategist - Minimum 2+ years Required Job Location: Sector 61 Gurgaon Interview - Face to Face only Job Description: As a Social Media Strategist, you will be responsible for developing and executing comprehensive social media strategies that enhance our brand visibility, engage our target audience, and drive traffic to our digital platforms. You will work closely with our marketing team to integrate influencer marketing strategies that align with our overall business goals. Key Responsibilities: Strategy Development: Create and implement effective social media strategies tailored to our target audience and brand objectives. Analyze market trends and competitor activities to identify opportunities for growth. Content Creation: Collaborate with the creative team to produce engaging and relevant content for various social media platforms. Ensure all content aligns with brand voice and messaging. Influencer Marketing: Identify and engage with relevant influencers to amplify our brand message and reach. Develop and manage influencer partnerships, including negotiating contracts and measuring campaign success. Analytics and Reporting: Monitor and analyze social media performance metrics to assess the effectiveness of campaigns. Prepare regular reports that highlight key insights and recommendations for improvement. Community Management: Foster and engage with our online community by responding to comments, messages, and mentions in a timely manner. Build relationships with followers and influencers to enhance brand loyalty. Stay Updated: Keep abreast of the latest trends, tools, and best practices in social media and influencer marketing. Attend industry events and participate in continuous learning opportunities. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. Proven experience of minimum 2 years as a Social Media Strategist or similar role, with a strong portfolio of successful campaigns. In-depth knowledge of social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) and their respective audiences. Experience in influencer marketing, including identifying, negotiating, and managing partnerships. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and writing skills, with a creative mindset. Ability to work independently and collaboratively in a fast-paced environment. How to Apply: If you are passionate about social media and influencer marketing and want to be part of a forward-thinking team, please submit your resume and a cover letter detailing your relevant experience to hr@adworthmedia.org