Advertising Executive

Job Description

Key Responsibilities: Plan and execute ATL campaigns (TV, radio, print, digital media buys) to build brand awareness. Manage BTL activities (events, activations, influencer partnerships, email marketing, on-ground promotions). Collaborate with creative and media agencies for campaign development and rollout. Analyze campaign performance across digital and offline channels to optimize ROI. Ensure consistent brand messaging across all channels and customer touchpoints. Work closely with product, content, and performance marketing teams for alignment. Manage marketing budgets and vendor relationships. Requirements: Bachelor’s degree in Marketing, Advertising, or related field. 2–5 years of experience in brand advertising, preferably in a digital marketing or agency environment. Solid understanding of ATL & BTL marketing techniques. Strong communication, organizational, and project management skills. Ability to work in a fast-paced and cross-functional environment. Immediate Joiners Job Types: Full-time, Permanent Pay: ₹18,000.00 - ₹40,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Fixed shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person