Abhinandan Ventures

Abhinandan Ventures Abhinandan Ventures is a formidable collective of some of the best-of- breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category- disrupting businesses built to stand the test of time. We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption. Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow. We are looking to hire a Business Head – Marketing for one of the Group Companies. The House of Abhinandan Lodha, Mumbai, Maharashtra, India (On-site) Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores THE HOUSE OF ABHINANDAN LODHA (HOABL): We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We're breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India. Peace of Land, Grounded in Technology Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India. There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership. Roles and Responsibilities: Functional Mandate: - Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms) - To create an effective product portfolio for the business by understanding the present and future business opportunities - To create and manage world-class real estate brands using advertising and other marketing tools - Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity - To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis KRA / Success Measures: - Targeted Gross Contribution - in Value and %age terms as per business plan - Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project - Maximize brand valuation and maximize the capability to charge a price premium - Brand: a) % change in public perception of target brand attributes as measured by a third-party survey b) % increase in actual brand spend over target budget - Competitor pricing change and sales transaction information speed (Response time in the number of days) The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer. The group strongly believes in using 'brand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, MDI and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies. Competencies: - Building brand strategy - New product development - Effective consumer understating - Brand communication development - Go-to-market strategy - Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence - Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time - Adaptable to different / rapidly changing circumstances - Ability to manage client conversation & manage relationships

About Abhinandan Ventures Abhinandan Ventures Abhinandan Ventures is a formidable collective of some of the best-of- breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category- disrupting businesses built to stand the test of time. We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption. Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow. We are looking to hire a Business Head – Sales for one of the businesses under the Abhinandan Ventures Group. Job Summary The position is responsible for leading the sales department and driving customer growth. Develop market penetration strategies, plan advertising campaigns, offerings to retain existing customers and expand the customer base. The Sales Head oversees all sales activities, operations, customer care, and support systems. They assess the department's effectiveness, identify errors, and make necessary changes to achieve profitability, sales targets, and overall business goals. Additionally, the Sales Head plays a strategic role in developing company strategies, leading sales channels, and achieving revenue and profitability targets. They also analyze sales performance, competitors, and market trends to forecast sales and communicate findings to stakeholders. The Sales Head must possess effective teamwork, creativity, entrepreneurship, problem-solving skills, and the ability to advocate for customer needs. Roles and Responsibilities A. Leadership Role: As a part of the Sales Leadership team, the role leads the sales department and is responsible for retaining existing customers, increasing the customer base and sales through market penetration strategies, planning advertising campaigns (whenever required), and delivering new product offerings. He / She also manages all activities involved in sales, operations, customer care, and support system. He /develops and then assesses the department's effectiveness, identifies errors, and makes suitable changes in strategies to reach the targets and goals further, leading to overall profitability, sales, revenue generation, and business targets. B. Strategic Role: Plays a significant role in developing the strategy, leading the verticals, sales channels, and services of the company. Responsible to achieve the company's revenue and profitability targets. C. Analytical role: Takes up an analytical role in the company when He / She assesses and evaluates its effectiveness. He/ She analyses business tactics, sales strategies, performance analysis of the sales teams, competitor analysis, and market research. The role is also responsible for setting sales targets, determining sales initiatives' effectiveness, and understanding the need for change. The purpose of all these analytical functions is to monitor and forecast sales performance. Their analysis reports, presentations, and recommended strategy based on those analyses are conveyed to the stakeholders. Thus, He / She is also responsible for communication between the sales department and other departments, and the stakeholders. D. Competencies: - Effective teamwork: This role must handle the team effectively by aligning the team's performance with the organization's sales goals. He / She should be capable of cross-functional collaboration. - Creative and entrepreneurial: the ability to grow at a fast pace in the current market. Creativity and innovation make him/her a good Business Head - Sales - Change agent: S/he should develop innovative strategies and lead change within the dynamic environment. - Problem-solving ability: Identify internal and external challenges and hindrances in sales opportunities and solve them critically. - Customer Advocate: to interact with customers effectively and efficiently and identifies the needs of consumers.

Company: Abhinandan Ventures Position Title: Executive Assistant to Group Heads (CHRO, CFO & CSO, Hospitality President) Location: Lower Parel Work Days : 5 days work from office Role Overview We are looking for a proactive and highly organized Executive Assistant to support our Group Heads – the Chief Human Resources Officer (CHRO), Chief Financial Officer (CFO), and Chief Strategy Officer (CSO) and Hospitality President. The ideal candidate will act as a trusted partner in managing day-to-day operations, streamlining workflows, and enabling strategic execution. Key Responsibilities Ensure seamless daily operations across the functions by coordinating schedules, tasks, and priorities. Schedule and organize meetings; prepare agenda notes, presentations, and Minutes of Meetings (MoMs), ensuring timely follow-ups on action items. Co-ordinate with internal departments and external stakeholders, maintaining a high level of professionalism and confidentiality. Efficiently manage travel arrangements, itineraries, and calendars for the CHRO, CFO, and CSO, optimizing time and resources. Prepare executive-level reports, documentation, and briefs to aid in informed decision-making. Track and reconcile expenses, manage reimbursements, and provide administrative support for budgeting activities. Preferred Candidate Profile Exceptional written and verbal communication skills with the ability to interact confidently across senior leadership levels. Highly structured and detail-oriented; capable of managing multiple high-priority tasks simultaneously with minimal supervision. High level of discretion in handling confidential information and sensitive matters. Proficiency in MS Office Suite, calendar and travel management tools, and project tracking platforms. Atleast 5+ years in the similar profession.

Abhinandan Ventures is a collective of innovative and high-growth businesses, dedicated to supporting ambitious ideas and transforming them into disruptive ventures that stand the test of time. Our focus is on creating long-term value through patient and unlevered capital, enabling our diverse portfolio of businesses to thrive under independent leadership. We champion a culture of performance and innovation, driving excellence and consumer-centricity in all our endeavors. Anchored in sound business principles, our ventures are poised to shape industries and achieve greatness. We are currently seeking a Business Head - Marketing for one of our Group Companies based at The House of Abhinandan Lodha in Mumbai, Maharashtra, India. The ideal candidate will be a marketing professional with a passion for product innovation and brand development. This role involves collaborating with creative agencies to design campaigns that stand out in a crowded market, as well as working closely with the sales team to implement effective marketing strategies. The successful candidate will drive both above-the-line (ATL) and below-the-line (BTL) campaigns, guiding the team towards high-quality delivery and success. The House of Abhinandan Lodha (HOABL) is a dynamic consumer tech brand revolutionizing land ownership through innovative technology. Our mission is to modernize land ownership, making it easy, transparent, secure, and liquid for the new generation of India. As a trailblazer in the real estate industry, we are committed to setting new standards and creating a lasting impact on the market. Key Responsibilities: - Develop and execute marketing strategies to achieve targeted NPV and brand objectives - Create and manage a world-class real estate brand through effective communication channels - Drive brand awareness and footfall through cost-effective marketing initiatives - Provide market intelligence for robust pricing strategies - Maximize brand valuation and premium pricing capabilities Qualifications: - Experience in brand strategy, new product development, and consumer understanding - Strong communication skills and ability to manage multiple stakeholders - Proven track record in developing and executing marketing programs - Ability to adapt to changing circumstances and make quick decisions - Experience in managing client relationships and resolving execution-specific issues Join us at The House of Abhinandan Lodha and be part of a team that is shaping the future of real estate through innovation and excellence.,