Marketing Automation

As an Email Marketing Automation Expert at our company in Mohali, you will be responsible for owning the end-to-end email strategy and execution across sales and marketing funnels. Your role will involve working closely with both teams to drive engagement, nurture leads, and generate conversions. Key Responsibilities: - Plan, build, and execute email marketing campaigns using marketing automation platforms such as Zoho, HubSpot, Mailchimp, ActiveCampaign, etc. - Design and optimize automation workflows for lead nurturing, onboarding, retention, and re-engagement. - Manage IP/domain warming strategy for new email domains or tools to ensure high deliverability and sender reputation. - Collaborate with the sales team to create targeted outbound email sequences and align marketing efforts with sales goals. - Segment audiences effectively for personalized campaigns based on buyer personas, behaviors, and sales lifecycle stages. - Monitor and analyze key metrics (open rates, CTR, deliverability, conversions) and continuously optimize campaigns. - Maintain email best practices related to compliance (CAN-SPAM, GDPR), sender reputation, and deliverability. - Work cross-functionally with designers, content writers, and product teams to craft compelling messages. - Maintain and improve the health of marketing lists and databases. Requirements: - 2+ years of hands-on experience in email marketing and automation. - Proficiency in marketing automation platforms (Zoho, HubSpot, Mailchimp, Klaviyo, etc.). - Understanding of CRM systems and sales pipeline coordination. - Strong analytical skills and experience with A/B testing and campaign performance tracking. - Excellent communication and collaboration skills. - Knowledge of email compliance regulations (CAN-SPAM, GDPR, etc.). Join us in our dynamic environment where you can apply your expertise in email marketing automation to drive impactful results and contribute to the growth of the company.,