Marketing Automation

As a Marketing Automation/Email Marketing Specialist at Digitant, you will play a crucial role in creating and executing email marketing strategies to help medium and large businesses in the US & Canada enhance their digital marketing activities. You will be responsible for setting up email campaigns, designing emails, creating lists, and tracking campaign performance. Your exceptional knowledge and skills in marketing automation will be key to delivering high-quality results. **Key Responsibilities:** - Create Email strategy - Collaborate with designers to create Email designs - Build lists for campaigns - Set up email campaigns using tools like Hubspot, Marketo, or Eloqua - Select appropriate assets such as whitepapers, case studies, and reports for campaigns - Establish workflows and drip campaigns - Develop personas for targeted campaigns - Implement lead scoring in the tool - Monitor and analyze the performance of email campaigns - Prepare performance reports for evaluation **Qualifications Required:** - Ability to conduct research and identify areas for improvement - Profound knowledge of Automation techniques, online marketing platform tools, and industry best practices - Proficiency in creating lead generation and nurture campaigns - Strong attention to detail and a methodical approach to tasks - Bachelor's degree in Marketing is preferred Digitant values individuals who can deliver results promptly, contribute creatively in brainstorming sessions, stay updated with the latest design principles and tools, collaborate effectively with team members, and maintain a result-oriented approach towards tasks. Additionally, the company offers job perks such as flexible work hours, rapid career growth for high performers, opportunities to work with a talented team, an open vacation policy, and a transparent and fun-loving work culture.,