90 Audience Segmentation Jobs

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2-3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages.

Job Title: Meta Ads Specialist Real Estate (1+ Year Experience) Company: The Residentially Location: Bengaluru Employment Type: Full-Time - Onsite About Us The Residentially is a fast-growing real estate marketing company helping top developers and channel partners drive high-quality leads and close sales faster. We are looking for a Meta Ads Specialist with at least 1 year of hands-on experience managing Facebook & Instagram ad campaigns preferably in the real estate sector . Key Responsibilities Plan, create, and optimize high-performing Meta (Facebook & Instagram) ad campaigns for real estate projects. Research and set up precise audience targeting based on location, demographics, and buyer personas. Write compelling ad copy and work with the creative team to produce eye-catching visuals and videos. Monitor campaign performance and make data-driven adjustments to improve lead quality and reduce cost per lead. Implement A/B testing for creatives, ad formats, and bidding strategies. Ensure proper pixel setup, event tracking, and lead form integration. Stay up to date with Meta Ads trends and real estate marketing best practices. Requirements Minimum 1 year of experience running Meta Ads campaigns. Proven track record in real estate lead generation is highly preferred. Strong understanding of audience segmentation, pixel tracking, and conversion optimization. Proficiency in Facebook Ads Manager and Business Manager. Ability to manage budgets effectively and meet campaign KPIs. Analytical mindset with strong problem-solving skills. Nice to Have Experience in Google Ads, YouTube Ads, or other paid channels. Familiarity with CRM tools and lead management workflows. Knowledge of real estate buyer journeys and funnel optimization. Why Join The Residentially Work on premium real estate projects with top developers. Collaborative and growth-focused team environment. Competitive salary Opportunities to learn and scale your career in digital marketing. Show more Show less

Selected Intern&aposs Day-to-day Responsibilities Include Assist in planning and executing digital marketing campaigns, including social media, email, and ad campaigns. Conduct market research, audience segmentation, and competitive analysis to inform strategy. Help maintain and update social media channels (LinkedIn, X, Instagram, YouTube), scheduling posts, optimizing for each platform, and monitoring engagement. Support content creationblog posts, newsletters, promotional materialsaligned with brand guidelines. Track campaign performance using tools like Google Analytics, and assist in preparing performance reports. Collaborate with internal teams for asset sourcing, design coordination, and campaign logistics (e.g., events, launches). About Company: At Bell Blaze Technologies, we are a team of experts, including Level 1 to Level 3 engineers. Driven by our mission of "Unlocking Possibilities, Together," we provide 24/7 support for our clients, utilizing our expertise in cloud computing, data engineering, AI, and DevOps. As a tech-forward organization, we have established a strong foundation in product development by using cloud technology services like AWS. This allows us to deliver reliability, high availability, and sustainability. Focusing on transparency, we anticipate the next business actions. This strategy has reinforced our reputation as a trusted partner in the digital transformation journey. Show more Show less

About The Opportunity Job Type: Permanent Application Deadline: 23 August 2025 Job Description Title Strategic Senior Marketing Manager Department Brand and Strategic Marketing, Customer Growth & Retention Marketing Team, GPS Marketing Location Gurgaon Reports To Head Of Brand and Strategic Marketing Level 6 With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals. Were proud to have been helping our clients build better financial futures for over 50 years. About Your Team With FILs Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity. The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members. By attracting new prospects and retaining our customers to become their Pension and Investment platform of choice. Because with the right trusted partner, investing becomes more than a financial decision it&aposs about helping our customers build the life they want and empowering them to feel engaged with their future and investments. So, join our team and be part of delivering our exciting vision. About Your Role In this pivotal role, you will be instrumental in shaping and executing the overarching, integrated marketing strategy for GPS. You will be accountable for driving impactful, integrated marketing initiatives, based on consumer, market and performance insights all aimed at bolstering the organisation&aposs growth and success. Your responsibilities will include uniting Marketing, Content and Public Relations to ensure collective progress towards our goals: GPS Brand Marketing : Oversee the development, execution, and continuous refinement of the brand strategy for GPS - Crucial for enhancing prospect and customer awareness of our full range of products and services. The strategy will educate, inspire and instil confidence in Fidelity, thereby fuelling consideration and conversion. Strategic change initiatives: Lead and support the organisation through strategic change, driving commercial, capability and performance transformations that bolster Marketing and Engagement. Youll support both our Personal Investing and Workplace Investing businesses. Additionally, you will have a passion for people leadership, with responsibility for a direct report. Your Responsibilities Lead GPS Brand Marketing Brand Strategy & Positioning: Maintain a comprehensive brand strategy that aligns with organisational goals; embed the new GPS positioning framework, ensuring that the brand&aposs vision, values, and positioning are effectively communicated, to drive brand awareness, consideration and brand loyalty. Brand Health & Measurement: Monitor and analyse brand performance metrics to assess the effectiveness of brand strategies extracting actionable insights to inform strategic planning. Brand Management: Oversee the brands identity in GPS, ensuring all marketing activities resonate with and reinforce the brands core values and messaging, including Visual Identity, TOV, Overall Design Standards and Governance. Market Analysis: Utilise research to understand market trends, customer behaviours, and competitive landscape. Strategic planning: Collaborate with cross-functional teams to integrate brand strategy into business plans and marketing initiatives. Audience segmentation and Customer Value: Lead target audience analysis, translation into strategic media buying audience and assessment of customer long-term value to the organisation. GPS Brand platform integration: Lead the integration of the GPS Creative Brand Platform across customer and member marketing communications, and embedding into the wider business - Propositions, Servicing and Digital. Lead Strategic Change Initiatives Single plan development and governance: Lead the annual planning process, from development to implementation across Marketing, PR and Content, including all agency and Internal Team briefings. Actively collaborate with Product Marketing to integrate product forecasts and product development priorities. Change initiatives: Lead the identification, development and delivery of the GPS Marketing and Engagement change roadmap, leading strategic workstreams tasked with driving incremental impact to multiple teams across GPS Marketing and beyond. From establishing ROI driven marketing, defining the GPS Incentive Strategy to supporting enhancing Digital Capabilities. Ensuring we are driving towards a provision which is both customer centric and conversion optimised i.e. Role of Site vs Secure, Single APP, Plan-viewer, RACI, CMS, Workfront People Leadership: Passionate people leader with the ability to lead, coach and develop a high performing direct report. Equally effective at team management, ensuring your direct report has a clear role, defined responsibilities and controls. Your Competencies And Experience Strategic Brand Experience: Previous experience of developing brand strategy within the financial services sector. Strategic Thinking: Experienced strategic thinker, adept at both crafting new strategies and refining existing ones. Focused on prioritising what truly matters, ensuring strategies are closely aligned with business objectives. Skilled in translating strategies into actionable marketing plans ready for implementation. Marketing Strategy: In-depth knowledge of marketing principles, trends, and best practices across multiple channels. Equally comfortable building from scratch at further forming existing work. People and Thought Leadership: Strong leadership capabilities to guide, motivate, and inspire. Ability to foster a collaborative and innovative work environment. Communication skills: Excellent communication skills utilised seamlessly to inspire, influence and collaborate with colleagues across marketing and broader teams. Experienced presenter, able to effectively tell a high impact story with well-constructed recommendations for Senior Leadership. Stakeholder engagement: Proactive stakeholder management (internal and external), with extensive experience in building and nurturing relationships founded on trust and collaboration. Equally skilled in influencing and inspiring, as well as swift problem-solving and conflict resolution, ensuring the maintenance of strong, positive relationships to drive successful outcomes including brand advocacy. Analytical Skills: Ability to analyse market data, customer insights, and campaign performance to inform strategic decisions. Organisational Skills: Strong ability to manage a number of tasks and priorities efficiently, ensuring timely delivery of multiple projects simultaneously. Results Orientated: Results-oriented mindset, comfortable with navigating obstacles, capitalising on opportunities and bringing others on the journey. With a track record of delivering successful marketing campaigns. Adaptability: Proactive, growth mindset with the ability to adjust / evolve strategies and initiatives in response to changing market conditions and business needs. People Leadership and Development: Passionate people leader with the ability to lead, coach and develop a high performing team, inspiring team members to reach their full potential. Highly effective at fostering collaboration and building empowerment, whilst ensuring effective execution and alignment with site performance marketing goals. Industry Experience: Experience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage but not essential. Feel rewarded For starters, well offer you a comprehensive benefits package. Well value your wellbeing and support your development. And well be as flexible as we can about where and when you work finding a balance that works for all of us. Its all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com. Show more Show less

Job Description Campaign Strategy & Planning Develop comprehensive media strategies tailored to e-commerce objectives. Allocate and forecast media budgets to maximize returns. Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact. Campaign Execution & Management Lead ad campaign launches, ensuring smooth execution across platforms. Oversee ad account management, ensuring compliance and best practices. Conduct creative testing and iteration to improve ad performance continuously. Optimization & Performance Analysis Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA). Leverage audience segmentation and retargeting strategies to drive conversions. Data Reporting & Insights Prepare detailed performance reports and analytics for internal and external stakeholders. Use data-driven insights to inform and refine media strategies. Requirements Proven experience in media buying, specifically within the e-commerce sector. Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels. Expertise in budget allocation, campaign optimization, and performance analysis. Ability to work with cross-functional teams and adapt to a fast-paced environment. Business Model: Drop shipping (Ecommerce) Industry: Ecommerce Benefits Flexible working hours Variable/Incentive Component in addition to Fixed Package 5 - Days working culture Health Insurance Benefits Tenure Recognition and Awards Leave Benefits as per Milestones Performance Linked Growth Opportunities Out of Term Appraisals check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#6875E2;border-color:#6875E2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> Show more Show less

As a Performance Marketing Intern, you will have the opportunity to gain practical experience in digital marketing while working with a leading e-commerce brand. Your role will involve strategizing, analyzing, and optimizing paid campaigns using tools such as Google Analytics, Facebook Ads Manager, and Excel to drive growth. Your responsibilities will include setting up, managing, and optimizing paid campaigns on Google Ads and Meta platforms, as well as monitoring campaign performance using key metrics like ROAS, CPA, and CTR to identify optimization opportunities. You will also be involved in conducting keyword research, audience segmentation, and competitive analysis to enhance targeting strategies. Additionally, you will create detailed reports to track campaign effectiveness, assist in optimizing ad copy, creatives, and targeting for maximum performance, and support A/B testing of campaigns and creative materials to improve conversion rates. Utilizing tools like Google Analytics and Facebook Ads Manager, you will track performance and customer behavior, while applying advanced Excel functions for data analysis. We are looking for students in their 2nd or 3rd year of college or recent graduates in Marketing, Business, or a related field, with a basic understanding of digital marketing concepts, especially Google Ads and Meta Ads. Strong analytical skills, proficiency in Microsoft Excel, familiarity with tools like Google Analytics and Facebook Ads Manager, attention to detail, creativity, and effective multitasking abilities are essential. Strong written and verbal communication skills, a proactive attitude, and a willingness to learn in a fast-paced environment are also desired. During this 3-month internship, you will receive mentorship from experienced marketers, exposure to digital marketing strategies and tools in the e-commerce industry, and the opportunity to contribute to real-time campaigns. The internship offers flexible working hours with the possibility of remote work in a dynamic and fast-paced environment where your contributions will have a real impact. Based on your performance during the internship, there is potential for a full-time role.,

We are a direct-to-consumer (D2C) lifestyle brand advocating the / SAADAA way of living and creating / BETTER basics for all. As one of the top 1% Shopify stores in India, we have achieved significant growth milestones, transitioning from a 100 sq. ft. garage to a 150+ people strong team in just 4 years. As a Senior Performance Marketing Specialist, you will spearhead our paid marketing endeavors, leveraging a data-driven approach to propel growth across various channels. Your role involves managing substantial budgets, optimizing funnels, and ensuring tangible ROI, all while collaborating with creative and brand teams to maintain a harmonious blend of performance and storytelling. Responsibilities: - Formulate and implement performance marketing strategies encompassing Google Ads, Meta Ads, and other paid platforms. - Strategize, oversee, and fine-tune monthly ad expenditures to meet ROAS, CAC, and LTV targets. - Develop and enhance full-funnel strategies covering TOFU, MOFU, and BOFU stages. - Establish real-time campaign monitoring through dashboards and automated reports. - Conduct in-depth data analysis to recognize trends, unearth insights, and identify growth opportunities. - Collaborate with content and creative units to craft compelling ad creatives and landing pages. - Conduct A/B tests on creatives, audiences, bidding techniques, and funnels. - Stay abreast of platform updates, industry trends, and emerging tools. - Align performance objectives with business goals in close collaboration with founders and senior stakeholders. - Offer mentorship and guidance to junior performance marketers within the team. Qualifications: - Minimum of 8 years of performance marketing experience with a track record of managing substantial budgets and delivering results. - Bachelor's degree in Computer Science, Engineering, or relevant technical discipline is preferred. - Proficiency in campaign analytics, audience segmentation, and data-driven optimization. - Hands-on experience with Google Ads, Meta Ads, and essential performance tools (GA4, Google Tag Manager, attribution tools). - Sound understanding of conversion funnels, pixel tracking, and attribution models. - Proficient in Excel, SQL, or similar tools for comprehensive data analysis. - Strong problem-solving abilities, keen attention to detail, and effective communication skills. - Thrives in a dynamic, high-growth environment, embracing experimentation to drive success. Join us at / SAADAA if you resonate with the belief that simplicity and better basics lead to a fulfilling life. If you find solace in simplicity, cherish small moments, and possess a thirst for knowledge and problem-solving using straightforward solutions, this is where you belong. Offerings: - Supportive team of empathetic problem solvers. - Career progression opportunities to take on leadership roles. - Chance to make a meaningful impact through product innovation. - Emphasis on continuous learning and personal development. - Freedom to explore, fail, and learn while contributing to a culture of simplicity and better living.,

As a Marketing Campaign Specialist at Phenom People, you will play a crucial role in supporting the execution of multi-channel campaigns with a primary focus on email marketing and lead nurture campaigns using our Marketing tech stack. Collaborating closely with the Phenom marketing demand generation team, Content, Creative, and Product marketing teams, you will contribute to building and delivering daily campaigns. This position is ideal for individuals who are detail-oriented, tech-savvy, and eager to enhance their marketing skills within a team that actively supports multiple targeted campaigns. Your responsibilities will include setting up, building, and testing marketing campaign assets like emails and landing pages using Hubspot and Salesforce. You will work alongside Content and Creative teams to facilitate campaign initiatives, create and maintain workflows for lead nurturing, perform audience segmentation, and manage lists to ensure precise targeting. Monitoring campaign results, reporting on email performance, and providing optimization recommendations based on results will also be part of your role. Staying updated on marketing tech and automation trends is crucial to maximize existing tools and enhance impact. To excel in this role, you should have 5-7 years of experience with Salesforce and Hubspot, showcasing success in optimizing campaigns, automation, and reporting. Your expertise should include building and formatting emails and landing pages, basic knowledge of HTML/CSS for email and content optimizations, and the ability to create, review, and build complex contact and email lists in Hubspot. Demonstrated success in executing email marketing campaigns, excellent communication, time management, and detail-oriented skills are essential. You should be organized, capable of managing multiple projects simultaneously, thrive in collaborative environments, and exhibit an innate drive to learn, apply learnings, and contribute effectively to team execution. With a minimum of 5 years of B2B demand generation experience, including SaaS, and a proven track record in executing and optimizing complex, multi-channel campaign environments, you will be a valuable addition to our team. At Phenom People, we value your well-being and personal growth. We offer health and wellness benefits/programs, flexible working hours, parental leave, career development opportunities, and various perks at all our locations. Our commitment to diversity, equity, and inclusion is deeply ingrained in our culture, and we strive to create an inclusive environment where every individual feels valued and welcomed. As an equal opportunity employer, we are dedicated to continuous improvement and fostering a diverse workforce for a brighter future at Phenom and beyond.,

As a Media Planner at Right Brainz Media Solution, a leading digital marketing and media solutions provider in India, you will play a crucial role in developing and executing comprehensive media strategies across various channels to optimize campaign performance and drive impactful results for our clients. Your responsibilities will include conducting thorough audience segmentation, competitive analysis, and media landscape research to identify the most effective media mix and placements. You will be responsible for negotiating media rates and securing inventory with publishers, ensuring cost-effective deals and added value for our clients. Monitoring live campaign performance metrics and optimizing media schedules for maximum efficiency will be key aspects of your role. Collaboration with creative, account, and analytics teams to align messaging, creative assets, and data insights for cohesive campaign execution will also be a part of your daily tasks. To excel in this role, you must possess a Bachelor's degree in Marketing, Advertising, Mass Communication, or a related field along with at least 2 years of hands-on experience in media planning and buying within advertising agencies or in-house marketing teams. Proficiency in digital media platforms such as Google Ads and Facebook Business Manager, as well as traditional media planning tools like TGI and Kantar, is essential. A strong analytical mindset with experience in data-driven optimization and interpreting metrics like CTR, CPC, CPM, and GRP is also required. Your excellent negotiation and vendor management skills, coupled with exceptional verbal and written communication, presentation, and stakeholder management abilities, will be instrumental in your success as a Media Planner at Right Brainz Media Solution. Preferred qualifications include certifications in Google Ads, Facebook Blueprint, or other digital advertising courses, experience with programmatic buying platforms like DV360 and The Trade Desk, and familiarity with pan-India campaign management and multi-market media strategies. In addition to a competitive salary with performance bonuses and clear career progression paths, you will enjoy a collaborative, high-energy office environment that fosters innovation and professional growth. On-site perks such as wellness programs, team-building events, and modern workspace amenities will further enhance your overall work experience at Right Brainz Media Solution.,

As an Email Marketing Intern at EazyByts Infotech, your role will involve executing end-to-end email campaigns, creating engaging email content, assisting in audience segmentation and targeting, analyzing campaign performance to suggest optimizations, and contributing to A/B testing initiatives. You will also be responsible for managing email subscriber lists and ensuring compliance, learning and implementing email automation workflows, collaborating with the marketing team on strategy alignment, generating reports on key email metrics, and staying updated on industry trends for innovative contributions. This internship offers a hands-on experience in the dynamic field of email marketing, providing you with valuable insights and opportunities to develop your skills in a fast-paced environment.,

Company Overview Prohed is a dynamic marketing services company based in Gurugram, specializing in blending digital media with market intelligence. With a team of young expert minds, the company is committed to delivering innovative marketing solutions that drive growth and enhance client satisfaction. Through the Prohed Dashboard, clients can easily track and improve essential marketing channels. Prohed aids businesses in enhancing visibility, managing reputations, generating leads, and providing market intelligence. Job Overview Prohed is seeking a Senior Executive in Performance Marketing for a full-time position at our Gurgaon office. This mid-level position requires a seasoned professional capable of developing and executing performance marketing strategies. The role demands expertise in optimizing campaigns across various digital platforms to drive growth and enhance brand authority. The ideal candidate will be adept in paid social media, Google Ads, and media planning. Qualifications and Skills Extensive experience in campaign management with a proven track record of successful digital marketing campaigns. Strong skills in conversion optimization techniques to maximize the return on advertising spend. Expertise in audience segmentation, enabling precise targeting and personalized marketing strategies. Proficiency in paid social media strategies to enhance brand visibility and engagement (Mandatory skill). In-depth knowledge of Google Ads for effective planning and execution of campaigns (Mandatory skill). Capability in media planning to ensure optimal allocation of advertising budgets across channels (Mandatory skill). Strong analytical abilities to assess campaign performance and implement data-driven improvements. Excellent communication skills to effectively collaborate with cross-functional teams and stakeholders. Roles and Responsibilities Develop and execute comprehensive performance marketing strategies aligned with business objectives. Manage and optimize digital marketing campaigns across various platforms to drive traffic and conversions. Analyze campaign data to provide insights and recommendations for continuous improvement. Collaborate with creative teams to develop engaging content for marketing campaigns. Monitor market trends and competitor activities to identify opportunities and challenges. Ensure alignment with internal teams for holistic implementation of marketing strategies. Regularly report on campaign performance and ROI to stakeholders and executive management. Stay updated with the latest marketing technologies and industry best practices. Show more Show less

We are seeking a detail-oriented and analytical Digital Marketing Specialist with a strong understanding GCC digital landscape to join our growing team. You will be responsible for creating, implementing, and managing various digital marketing campaigns to achieve our brand awareness, consideration, and sales goals. You will be a data-driven professional with a commitment to excellence and a passion for staying ahead of the latest trends e-commerce and performance marketing. Key Responsibilities: Digital Campaign Development & Execution Market & Competitor Analysis Content Creation & Coordination Performance Tracking & Reporting Budget Management & Optimization Requirements: Bachelors degree in marketing, Business, or related field Hands on experience in performance marketing Proven experience managing paid campaigns across digital channels Strong understanding of attribution models, bidding strategies, and audience segmentation Proficiency in analytics tools Certifications in Google Ads or Meta Blueprint (preferred) Show more Show less

As a creative and results-driven Email Marketer & Content Writer at Flynaut LLC, you will play a crucial role in crafting compelling content and executing effective email campaigns to engage our audience, generate leads, and drive conversions. Your responsibilities will include developing and executing email marketing campaigns such as newsletters, product updates, and promotions. Additionally, you will be tasked with writing high-quality content for emails, blogs, landing pages, and marketing collaterals. Your role will involve segmenting email lists, optimizing send times for better engagement, analyzing campaign performance, and suggesting improvements to enhance overall effectiveness. Collaboration with design, sales, and marketing teams will be essential to align content strategy and ensure brand consistency. Moreover, you will be responsible for ensuring all content is SEO-optimized to enhance visibility and reach. To excel in this role, you should possess proven experience in email marketing and content writing spanning at least 2 years. Strong written communication and storytelling skills are crucial for effectively conveying messages to the target audience. Familiarity with email marketing tools such as Mailchimp, Klaviyo, etc., is necessary for executing campaigns efficiently. An understanding of audience segmentation, A/B testing, and performance metrics will be advantageous in optimizing campaign outcomes. Basic SEO knowledge and the ability to write content that ranks well in search engines are also desirable skills for this position. Moreover, you should be comfortable working in night shifts to meet the demands of the role effectively. If you are passionate about creating engaging content, driving marketing campaigns, and contributing to the growth of a dynamic team, we encourage you to apply for this exciting opportunity at Flynaut LLC.,

The Marketing Manager plays a crucial role in leading the planning, development, and implementation of the company's marketing strategies to enhance brand awareness, support sales initiatives, and drive growth. As the Marketing Manager, you will be responsible for overseeing the marketing team and coordinating online and offline campaigns to ensure a consistent message delivery and achieve a strong return on investment (ROI). Your responsibilities will include: Strategic Planning & Execution: - Developing comprehensive marketing plans that align with the business objectives. - Conducting market research and competitor analysis to identify trends and opportunities. - Leading brand positioning, messaging, and audience segmentation efforts. - Defining and monitoring marketing KPIs and performance targets. Campaign Management: - Planning and executing integrated marketing campaigns across various channels such as digital, print, events, and PR. - Managing product launches, promotional events, and seasonal campaigns. - Coordinating with creative teams, designers, content writers, and media planners. Digital Marketing: - Overseeing the digital marketing strategy including SEO/SEM, email marketing, social media, and paid advertising. - Ensuring consistency across digital channels and optimizing the digital presence for engagement and lead generation. - Collaborating with digital teams or agencies on web traffic, leads, and analytics. Communications & Content: - Overseeing the development of marketing materials such as brochures, emails, blog posts, and videos. - Managing internal and external communications including PR, newsletters, and brand reputation. - Ensuring that all content and messaging reflect the brand voice and values. Team Management & Collaboration: - Leading, coaching, and managing a team of marketing professionals. - Assigning projects, monitoring progress, and ensuring deadlines and standards are met. - Working closely with sales, product, business development, and other departments. Analytics & Reporting: - Analyzing campaign results, customer data, and market trends. - Preparing monthly/quarterly reports for leadership with actionable insights. - Using data-driven decision-making to enhance performance and ROI. Qualifications: - Bachelor's degree in Marketing, Business, Communications, or a related field. Experience: - 5+ years of marketing experience with at least 2 years in a managerial role. - Proven success in planning and executing marketing strategies. - Experience in managing budgets and working with cross-functional teams. Skills: - Strong understanding of digital and traditional marketing channels. - Familiarity with CRM, email marketing platforms, CMS, and analytics tools. - Excellent written and verbal communication skills. - Strong leadership, organizational, and project management skills. Preferred Attributes: - Results-driven with a strategic mindset. - Creative thinker with attention to detail. - Adaptable in a fast-paced, multi-project environment. - Comfortable with presenting to stakeholders and senior management.,

You will be joining an AI-first ABM platform that is dedicated to assisting GTM teams in delivering significant value to clients through innovative marketing services. We are currently in search of an experienced Email Marketing Specialist to contribute to our goal of enhancing customer engagement, retention, and revenue through targeted email campaigns. Your responsibilities will include creating engaging email marketing content, designing templates, segmenting audiences, and evaluating campaign performance. The ideal candidate will possess a solid background in email marketing, along with exceptional writing and design skills. Your key responsibilities will include developing and implementing targeted email campaigns to interact with, retain, and convert customers. Crafting compelling content and visually appealing email templates that adhere to brand guidelines. Segmenting audiences and personalizing email content to enhance relevance and engagement. Monitoring and evaluating campaign performance to optimize outcomes and shape future strategies. Managing email lists and ensuring compliance with applicable regulations such as GDPR and CAN-SPAM. Collaborating with various teams to align email marketing strategies with the overarching marketing objectives of our client. Staying up-to-date with email marketing best practices and industry trends, as well as conducting market research to better understand client requirements. Crafting impactful copy that delivers value to customers. To qualify for this role, you should have a Bachelor's degree in Marketing, Communications, or a related field, along with a minimum of five years of experience as an Email Marketing Specialist or in a similar role. You must possess excellent written communication skills, focusing on grammar, tone, and style. Proficiency in email marketing platforms (e.g., Mailchimp, Hubspot, Marketo) and marketing automation tools is essential. Knowledge of email design principles, HTML, and CSS is required. Strong analytical skills are a must, with experience in analyzing and optimizing campaign performance. Familiarity with relevant email marketing regulations and best practices is expected. The ability to manage multiple projects effectively to completion is crucial. This job opportunity is offered by Ankita Samant from BambooBox.,

As a Biddable Media Specialist at Logi5, you will play a crucial role in redefining digital advertising through advanced location intelligence, predictive analytics, and cross-device targeting. Your expertise will empower brands to leverage location data for generating commerce opportunities, thereby enabling impactful campaigns with precision and relevance. Operating in the UAE, India, and Singapore, Logi5 is dedicated to revolutionizing the adtech industry through innovation and data-driven solutions. Your responsibilities will include executing biddable media buying strategies across various platforms such as Google, Meta, TikTok, Snapchat, and Programmatic DSPs. With a minimum of 5 years of hands-on experience, you will drive arbitrage campaigns tailored for large e-commerce brands. Your proficiency in purchasing traffic on CPM models and optimizing conversions on a CPS basis will be essential for success in this role. To excel in this position, you must possess strong analytical skills to optimize campaigns based on key performance metrics like CPA, ROAS, and profit margins. A deep understanding of media buying strategies, funnel optimization, audience segmentation, and creative testing is crucial. Experience with attribution platforms, tracking tools (e.g., AppsFlyer, Adjust, Google Analytics), and pixel-based optimization will be advantageous. Your ability to efficiently manage large budgets while focusing on profitability and scalability is pivotal. A proactive, data-driven mindset combined with a passion for testing, learning, and maximizing returns is highly desirable. Excellent communication and reporting skills are essential for collaborating effectively in our fast-paced, performance-driven environment. In return, Logi5 offers a competitive salary along with performance-based incentives. You will have the opportunity to work with a dynamic and innovative team in a fast-paced environment, fostering professional growth and development opportunities. If you are ready to make a significant impact in the digital advertising space, we welcome you to join our team at Logi5.,

About Flynaut LLC Flynaut is a global leader in digital transformation, partnering with startups, SMEs, and large enterprises across various industries since 2004. Our team of passionate professionals transforms visionary ideas into groundbreaking realities by delivering cutting-edge mobile apps, robust web platforms, and comprehensive IT solutions. With expertise in healthcare, finance, education, retail, and more, we craft tailored solutions that exceed expectations. We prioritize innovation and quality, building lasting relationships based on trust and transparency, and have successfully delivered hundreds of projects that drive tangible business outcomes. Role Overview Were seeking a creative and results-driven Email Marketer & Content Writer to join our growing team. Youll be responsible for crafting compelling content and executing effective email campaigns that engage our audience, generate leads, and drive conversions. Key Responsibilities Develop and execute email marketing campaigns (newsletters, product updates, promotions). Write high-quality content for emails, blogs, landing pages, and marketing collaterals. Segment email lists and optimize send times for better engagement. Analyze campaign performance and suggest improvements. Collaborate with design, sales, and marketing teams to align content strategy. Ensure all content is SEO-optimized and brand-consistent. Requirements Proven experience in email marketing and content writing (2+ years). Excellent written communication and storytelling skills. Familiarity with email marketing tools (e.g., Mailchimp, Klaviyo, etc.). Understanding of audience segmentation, A/B testing, and performance metrics. Basic SEO knowledge and ability to write content that ranks. Comfortable working in night shifts. Show more Show less

ROLE CONTEXT: We are looking for a Performance Marketing Specialist who will be a part of HUL s E-commerce team based at Andheri, Mumbai HO. He/she will be responsible for running performance marketing campaigns across key ecommerce customers like Amazon, Flipkart, etc. The right candidate should be able to: Analyse large data sets and identify trends and insights Measure the right KPIs either directly or indirectly for on/off platform paid/organic activities Identify the levers of growth and optimize paid media plans to maximize sales output Manage and execute the experiment pipeline and codify learnings Distil audience cohorts and deploy them on the applicable platforms to measure their relative performance Maintain reports of the relevant metrics and share them with the right stakeholders at the right cadence KEY SKILLS REQUIRED: Must have experience in either Analytics Digital marketing or running customer acquisitions/retention campaigns for small start-ups Qualifications & Skill Requirements: Proficiency in MS Excel, MS PowerPoint Preferably 2-4 years of work experience Paid platform management knowledge of platforms like Amazon (AMS), Flipkart, Google etc. will be preferred Collaboration and strong stakeholder management skills are a must.

Senior Brand Planner (34 years) Location: Mumbai Experience: 34 years in brand or strategic planning Key Responsibilities: Own strategy for key brands across pitches, campaigns, and long-term brand building Lead primary/secondary research and audience segmentation work Write sharp creative briefs based on cultural and consumer insight Collaborate with creatives and business teams to land powerful campaign ideas Mentor junior planners and participate in new business pitches You Bring: 34 years of strategic planning experience across mainline and digital formats Strong storytelling, deck-building, and presentation capabilities An instinct for consumer behavior, digital culture, and platform-native thinking Experience working on at least 2 large, insight-led campaigns Show more Show less

EbizON is looking for a Digital Marketing Lead to join our team in the Dehradun office. As a Digital Marketing Lead at EbizON, you will bring at least 3 years of experience in marketing analysis or digital marketing, along with a strong command of written English and excellent communication skills. Your responsibilities will include developing and maintaining dashboards to track key metrics and KPIs, as well as collaborating with agency partners to refine audience segmentation and targeting strategies. You should have a strong knowledge of various digital marketing channels such as SEO, SEM, email, social media, and content marketing. In addition to the specific job responsibilities, we are looking for someone with a bachelor's degree in marketing, business, or a quantitative field. EbizON is an international team that specializes in building technology products and helping brands grow through multi-channel demand generation marketing. Our team has diverse experience working with Fortune companies, e-commerce brands, technology SaaS companies, and VC-funded startups. Our work culture at EbizON is fun and friendly, with a focus on personal and professional development. We value integrity, creativity, innovation, mindfulness, and teamwork as essential to our success as a company. We are committed to providing equal opportunities for all employees, and we believe in flexible working hours to help employees thrive and maintain a better work-life balance. At EbizON, you will have the opportunity to work closely with global clients and participate in annual retreats, quarterly town halls, and festive celebrations. If you are looking to join a dynamic team that values creativity, innovation, and personal growth, we encourage you to apply for the Digital Marketing Lead position at EbizON.,

Company: Healthus.ai Location: Bandra, Mumbai, India Experience: Minimum 3 years Employment Type: Full-time Designation: Performance Marketing - Google Ads About Healthus.ai Healthus.ai is a leading digital agency dedicated to healthcare marketing. We help doctors, hospitals, and healthcare institutions across India grow their digital presence and drive patient acquisition through strategic website development, SEO, content, social media, and paid marketing campaigns. Role Overview We are seeking a highly motivated and data-driven Performance Marketing Executive to join our team. The ideal candidate should have at least 1 year of experience managing paid advertising campaignswith a strong focus on Google Adsto drive lead generation and improve ROI for healthcare clients. Key Responsibilities -Plan, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. -Monitor and optimize campaign performance to achieve CPL, ROAS, and conversion goals. -Conduct in-depth keyword research, audience segmentation, and A/B testing for ad copy and creatives. -Work with analytics platforms like Google Analytics, Google Tag Manager, and platform-specific dashboards to track results. -Collaborate with designers and content creators to produce high-converting landing pages and ad creatives. -Generate weekly/monthly reports, insights, and optimization recommendations for internal and client review. -Stay updated with the latest algorithm changes, platform updates, and digital trends in performance marketing. -Coordinate with internal teams (SEO, Social Media, Design) to align campaign strategies. Requirements -Bachelors degree in Marketing, Digital Media, or a related field. -Minimum 3 years of hands-on experience with Google Ads and/or Meta Ads Manager. -Solid understanding of Google Ads Manager, Google Analytics, and performance metrics. -Strong analytical skills and a detail-oriented mindset. -Knowledge of conversion tracking, pixel setup, UTM tagging, and CRM integration. -Ability to handle multiple ad accounts and campaigns simultaneously. -Excellent communication and presentation skills. Preferred Qualifications -Google Ads or Meta Blueprint certification. -Experience in healthcare, wellness, or clinic marketing campaigns. -Familiarity with tools like Unbounce, Webflow, or other landing page builders. -Understanding of full-funnel marketing, retargeting, and customer journey mapping. What We Offer -A chance to work on high-impact healthcare campaigns. -Exposure to large-budget accounts and advanced tools. -Opportunity to collaborate with doctors, marketing strategists, and creative professionals. -A dynamic work culture that encourages testing, learning, and innovation. Perks & Benefits -Competitive salary. -Health-focused, collaborative work environment. -Access to learning resources and certification support. -Flexible work policies. -Real impact on healthcare delivery and digital growth. Show more Show less

Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Optimize install campaigns to improve cost per install, installation rates, post install performance. Manage all the programmatic campaigns from ideation to media planning and optimization. Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. Identify trends and insights, and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Managing budgets and financial for digital marketing initiatives for the organization. Knowledge, Skills & Qualification Requirements : 811 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. Strong understanding of audience strategy, media planning, attribution models, and martech tools. Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. Strategic thinker with a data-first approach to solving problems. Experimentative mindset with ability to test, iterate, and scale rapidly. Strong stakeholder management and collaboration skills across cross-functional teams. Capability to mentor and grow junior team members while fostering cross-business learning. Show more Show less

You are sought after by araCreate India (araCreate Group) as a Performance Marketing Specialist to enhance the efficiency of our business portfolio, boost audience growth, and secure top-notch leads. Your role will entail leveraging your 1+ years of experience in performance marketing, with a keen focus on digital ads, optimization techniques, and audience expansion. You should possess a strong command over social media management, SEO strategies, and analytical tools. Demonstrating a proven track record in optimizing ad expenditure, implementing multi-channel marketing campaigns, and validating leads will be essential. Your proficiency in executing A/B testing, enhancing conversion rates, and segmenting audiences will be pivotal in your success. Moreover, the ability to consolidate and harmonize various business pages into a cohesive portfolio will be a key aspect of your responsibilities. This opportunity is open to candidates seeking both contract-based and full-time positions.,

Greetings from Divine Hindu!! We are looking for a talented performance marketer (prior to working in D2C or e-commerce) to join our Divine Hindu team. About Divine Hindu : ( https://www.divinehindu.in ) Divine Hindu specialises in offering a diverse range of products related to Hindu culture, spirituality, and lifestyle. The online store caters to individuals interested in Hindu culture and those seeking religious items for their homes, daily use, or as gifts. Location : Sector-27,Gurgaon Timings - 9:00 am to 6:00 pm Monday to Saturday (Work from Office) and Alternate Saturday (Work from Home) Divine Hindu is seeking a sharp, ROI-obsessed Performance Marketing Manager who can scale and optimize direct-to-consumer paid campaigns across Meta and Google Ads. You will be directly responsible for delivering sales, not leads , and must demonstrate strong control over CAC, ROAS, and scaling budgets efficiently. Key Responsibilities:- 1. Develop and execute a comprehensive performance marketing strategy across digital platforms: Meta, Google, WhatsApp, and others. 2. Plan, launch, and manage high-performing ad campaigns including ad creatives, copy, targeting, and budgeting. Continuously optimize Meta Ads and WhatsApp campaigns to maximize ROI and customer acquisition. 3. Manage and scale Google Ads and Meta Ads campaigns, using a daily budget of ?1,00,000 or more, with a clear focus on sales generation . 4. Track KPIs and prepare performance reports to analyze and improve campaign effectiveness. 5.Collaborate with internal teams (creative, content, and product) to align campaigns with brand goals and product launches. 6. Stay updated with the latest performance marketing trends and platform updates. Requirements:- 1. 13 years of hands-on experience in performance marketing or paid media roles. 2. Proven experience in sales-focused campaigns using Google and Meta Ads. 3. Demonstrated ability to manage and optimize campaigns with a daily budget of at least ?1,00,000 . 4. Strong analytical skills with experience in tools like Google Analytics, Meta Ads Manager, and UTM tracking. 5. Knowledge of audience segmentation, A/B testing, retargeting, and funnel optimization. 6. Creative mindset and attention to detail in ad copy and visual performance. 7. Ability to work in a fast-paced, collaborative environment with minimal supervision. Show more Show less

As a Google Ads and Meta Campaign Manager at our organization, you will play a crucial role in planning, executing, and optimizing online advertising campaigns across Google Ads and Meta platforms. Your responsibilities will include conducting audience research, managing campaign budgets, creating engaging ad copy, and continuously improving campaign performance through data-driven decisions. Your primary focus will be on developing campaign strategies that resonate with target demographics, maximizing return on investment through efficient budget allocation, and implementing A/B testing strategies to enhance ad performance. Monitoring campaign performance using tools such as Google Analytics and Meta Ads Manager will be essential to track key metrics and optimize campaigns accordingly. Collaboration with cross-functional teams including content, design, and analytics will be key to creating cohesive campaigns. Additionally, staying updated on industry trends, algorithm changes, and best practices is crucial to ensure that our campaigns remain competitive in the ever-evolving digital landscape. To qualify for this role, you should possess a Bachelor's degree in Marketing, Advertising, Business, or related field, along with at least 3 years of experience managing Google Ads and Meta campaigns. Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel implementation is required, along with strong analytical skills and excellent communication abilities. In addition to a competitive salary, we offer paid time off, opportunities for professional development and growth, and flexible working hours. If you are passionate about online advertising, data-driven decision-making, and are looking to make a significant impact in the digital marketing space, we encourage you to reach out to our HR team at 7418555204 or share your profile at hr@akkenna.com.,