CRM Executive

About Bark

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 250 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way. This is an exciting time to join our scaling business, we recently placed in the Sunday Times Best Places to Work 2024.

As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.

About Bark India

Bark India is the largest operation of Bark outside the UK with more than 50 staff members. Bark India started operations in December 2022 and currently manages Marketing and Sales functions for India, South Africa and Singapore. In addition, there is also customer support team that provides support to India and Global operations.

About the Role

We have an opportunity for a dynamic and experienced CRM Executive to join Bark to help deliver personalised and relevant multi-channel communications for our customers and professionals. Reporting directly into a Senior CRM Manager, your time will be split between leading campaigns and supporting delivery of strategically relevant projects.

You will be passionate about all things CRM, consider the customer experience and feed in innovative ideas into our strategy whilst delivering a best in class CRM experience for our customers and professionals.

Responsibilities

• Manage set-up and configuration of data-driven campaigns to deliver engagement, retention & conversion
• Building emails, push notifications and SMS within Iterable
• Devise testing strategies, including A/B/MVT tests for ongoing BAU trading activities
• Optimise performance of existing campaigns/automations
• Oversee campaigns from creation to execution, including analysis and reporting
• Be comfortable with audience selection, segmentation & analysis
• Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently

Required Skills and Experience

• At least 2 years of experience in a CRM or marketing role
• Very skilled and experienced working within an ESP platform (Iterable advantageous)
• Strong analytical skills with previous experience reporting on A/B tests
• Hands-on experience in delivering CRM campaigns and/or automation including dynamic content and personalisation
• Data visualisation tools (Tableau Advantageous)
• Demonstrate strong organisation and prioritisation skills
• Proactive, strong work ethic, personal accountability and ownership
• Understanding of best practices with regards to email deployment
• Exceptional time management & organisational skills
• Proactive and ‘go-getting’ attitude
• Strong communication abilities to effectively collaborate with cross-functional teams

Perks and Benefits

• Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
• Office located in central Bangalore
• Personal annual L&D Budgets with ₹52,000 to spend on your development
• Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
• Fully stocked kitchen
• Regular wellness weeks with industry leading talks through to massages in the office
• Being at the forefront of an industry with new and exciting problems to solve

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.