Youthville Serviced Accommodations

Company Description Youthville is an exclusive and innovative concept in hostel accommodations, rated as 'The Best among the Private Hostels of Asia.' With advanced facilities in cities like Pune and Mumbai, Youthville offers a modern, youthful, and aesthetically pleasing living experience. The hostels are designed to be comfortable, vibrant, and enjoyable, featuring bright, spacious, and airy interiors that emphasize a cheerful atmosphere. Youthville aims to make living away from home easy and exciting for today's generation. Role Description This is a full-time, on-site role located in Pune for a Digital Marketing Manager. The Digital Marketing Manager will be responsible for managing and executing digital marketing strategies, including social media marketing, lead generation, and web analytics. The role involves creating and optimizing campaigns, monitoring performance, and developing strategies to enhance online presence and engagement. Qualifications Proficiency in Social Media Marketing and Lead Generation Experience in Digital Marketing and Marketing Skilled in Web Analytics Strong analytical and problem-solving abilities Excellent communication and collaboration skills Bachelor's degree in Marketing, Business, or a related field Experience in the hospitality or accommodation industry is a plus

Job Title: Marketing Manager Location: Pune Industry: Real Estate / Co-Living / PropTech Employment Type: Full-Time About Youthville: Youthville is a vibrant and growing co-living brand that offers high-quality, community-driven living experiences for young professionals and students. We are expanding rapidly and looking for a seasoned marketing professional to lead our growth and brand-building efforts. Role Overview: We are looking for a data-driven and digitally-savvy Marketing Manager to lead the end-to-end marketing efforts at Youthville. The incumbent will be responsible for driving qualified leads through both performance and organic marketing , optimizing marketing spends, and enhancing brand visibility across digital and offline channels. Key Responsibilities: Digital & Performance Marketing Own and execute digital marketing strategies across Google Ads, Meta platforms, and other performance channels. Track and optimize key performance metrics: CTR, CPL, Conversion Rates, and CAC . Lead SEO strategy and implementation to grow organic traffic. Plan and manage remarketing campaigns to improve funnel conversions. Organic & Referral Growth Build and scale organic and referral programs to drive low-CAC growth. Identify viral growth levers and community engagement strategies. Partner with internal teams to create engaging content, email campaigns, and lead nurturing flows. Creative & Branding Liaise with creative agencies and freelancers for cost-efficient and brand-aligned creatives . Lead website revamp or rebranding initiatives for better UX and conversions. Ensure brand consistency across all customer touchpoints. Offline/BTL Campaigns Execute targeted BTL marketing activities (college partnerships, flyers, events, etc.) to increase local visibility and inbound leads. Collaborate with sales and operations teams for ground-level activation and lead generation. Analytics & Reporting Regularly track, report, and analyze campaign performance and ROI. Recommend data-backed improvements to maximize marketing effectiveness. Desired Candidate Profile: 4–8 years of experience in digital and performance marketing; experience in real estate, co-living, D2C, or startup environments preferred. Deep expertise in Google Ads, Meta Ads, SEO, Google Analytics, and marketing automation tools . Strong understanding of CPL, CTR, CAC, Conversion Rate optimization. Excellent creative judgment and experience in coordinating with agencies/designers. Analytical mindset with hands-on experience in data tools like Excel, GA4, Hotjar, etc. Strong communication and project management skills. What We Offer: Chance to lead marketing for a growing lifestyle and co-living brand. A performance-driven and entrepreneurial work environment. Freedom to experiment and build scalable marketing funnels. Competitive salary + performance bonuses.

Job Title: Sales & Marketing Head Role Overview The Sales & Marketing Head will lead the company’s revenue growth initiatives by building a strong sales pipeline, forging partnerships, and executing impactful marketing campaigns. The role demands a balance of strategic thinking and on-ground execution to position the company as the first choice for premium long-stay accommodation for students and working professionals. Key Responsibilities Sales Strategy & Execution Develop and implement sales strategies to achieve occupancy and revenue targets across all properties. Drive direct sales through B2C channels (students, working professionals) and B2B partnerships (colleges, corporates, relocation agencies, travel platforms). Build and manage a high-performance sales team with clear KPIs (occupancy %, cost of acquisition, conversion rates). Establish and maintain strong relationships with educational institutions, corporates, and channel partners. Conduct regular market mapping and competitor analysis to refine pricing and positioning strategies. Marketing Strategy & Brand Building Create a strong brand identity aligned with the company’s premium positioning. Develop integrated marketing campaigns across digital, offline, referral, and influencer channels. Oversee performance marketing (Google Ads, Facebook/Instagram Ads, SEO, SEM) to drive qualified leads. Plan and execute offline activations such as campus events, corporate tie-ups, and trade fairs. Implement referral programs and loyalty initiatives to increase retention and word-of-mouth marketing. Customer Experience & Insights Ensure sales and marketing efforts align with exceptional customer experience, from lead generation to post-stay feedback. Leverage customer insights and data analytics to improve targeting, conversion, and retention strategies. Budgeting & Reporting Prepare and manage the annual sales & marketing budget. Track, measure, and report performance against key metrics (Occupancy %, CPL, CAC, ROI). Present regular performance updates and market insights to leadership. Key Performance Indicators (KPIs) Occupancy Rate (%) Cost per Lead (CPL) & Customer Acquisition Cost (CAC) Conversion Rate (%) from leads to bookings Average Length of Stay & Retention Rate Brand Awareness Metrics & Digital Engagement Revenue per Available Room (RevPAR) Qualifications & Experience MBA or equivalent in Sales, Marketing, or related field. 8–12 years of experience in sales and marketing, preferably in hospitality, co-living, student housing, or real estate. Proven track record of achieving revenue and occupancy targets. Strong understanding of digital marketing, B2B sales, and brand positioning. Excellent leadership, negotiation, and relationship-building skills. Competencies Strategic Mindset – Ability to design long-term growth plans while managing immediate results. Execution Excellence – Hands-on approach to driving campaigns and closing deals. Data-Driven Decision Making – Comfortable using analytics to guide strategy. Customer-Centric – Deep empathy for the needs of students and working professionals. Collaboration – Works cross-functionally with operations, finance, and product teams.