3 - 5 years

6 - 12 Lacs

Posted:5 days ago| Platform: SimplyHired logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Visualizer Job Description: Lab-GrownDiamond Brand Storytellingto developtablish the creative combines artistic visat communicates ouwho can transform athat resonate withxurydirectionion withr valuesbstractPosition OverviewWe are seeking a highly crcompelling visual narrativefor our innovative lab-growstrategic thinking to build of sustainability, innovationThe ideal candidate will be brand concepts into engagienvironmentally conscious eative and strategic s, define brand voice, and esn diamond brand. This role a cohesive brand aesthetic t, and modern luxurya visual storytelling expert ng, memorable experiences consumers seeking ethical lKey ResponsibilitiesBrand Storytelling & Narrative DevelopmentBrand Visualizer .

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  • Craft compelling brand narratives that position lab-grown diamonds as thefuture of sustainable luxury, highlighting their scientific innovation and ethical sourcing Develop multi-layered story frameworks that connect emotionally withconsumers, emphasizing the journey from laboratory creation to lifetimememories Create customer-centered narratives that address pain points aroundtraditional diamond sourcing and environmental concerns Build storylines around key brand moments, from the precise laboratoryconditions that create each diamond to the celebration moments theycommemorate

Visual Aesthetics & Creative Direction

  • Define and maintain visual brand identity through cohesive color palettes,typography, and imagery that reflect modern luxury and scientific precision Create mood boards and visual style guides that capture the brand's aesthetic philosophy, balancing cutting-edge technology with timeless elegance Develop visual storytelling concepts for various media formats, ensuring consistency across digital platforms, packaging, and marketing materials Design innovative visual presentations that showcase the unique properties and brilliance of lab-grown diamonds through advanced photography and digital visualization techniques

Tone of Voice & Brand Communication

  • Establish brand voice guidelines that communicate authenticity, innovation,and ethical luxury while remaining approachable and educational Develop tone of voice frameworks that adapt across different audiences - from environmentally conscious millennials to luxury seekers to tech-forward consumers Create messaging hierarchies that prioritize transparency about the lab-grown process while emphasizing emotional connections and lifestyle aspirations Craft brand language that differentiates lab-grown diamonds from traditional alternatives without disparaging natural diamonds

Creative Route & Campaign Development

  • Conceptualize integrated creative campaigns that span digital, social media,influencer partnerships, and traditional luxury marketing channels Develop content strategies that educate consumers about lab-grown diamond benefits while maintaining luxury brand positioning Create immersive brand experiences through visual storytelling that makes the scientific process accessible and aspirational Design customer journey narratives that guide prospects from awareness to purchase through compelling visual and emotional touchpoints

Collaboration & Implementation

  • Work closely with marketing teams to ensure visual concepts align withbusiness objectives and market positioning Partner with photographers and content creators to execute visual concepts that maintain brand standards while pushing creative boundaries Collaborate with product development teams to integrate brand storytelling into jewelry design and packaging experiences Present creative concepts to stakeholders, articulating the strategic rationale behind visual and narrative choices

Required QualificationsEducation & Experience Bachelor's degree in Graphic Design, Fine Arts, Marketing, or related creative field

  • 3-5 years of experience in brand visualization, creative direction, or visual storytelling, preferably in luxury goods or jewelry industry
  • Portfolio demonstrating expertise in brand narrative development, visual identity creation, and multi-channel creative campaigns

Technical Skills

  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator,InDesign, After Effects) Experience with digital visualization tools and 3D rendering softwarepreferred Understanding of social media platforms and their unique visualrequirements, particularly Instagram and Pinterest Knowledge of brand guidelines development and style guide creation

Creative & Strategic Abilities

  • Exceptional visual storytelling skills with ability to translate complex conceptsinto engaging narratives Strong understanding of luxury brand aesthetics and premium market positioning Ability to balance artistic vision with commercial objectives and market research insights Experience in developing cohesive brand experiences across multiple touchpoints and media formats

Industry Knowledge

  • Understanding of jewelry and diamond industry dynamics, particularly theemerging lab-grown segment ethical luxury market positioning and aesthetic movements in luxurygoods Familiarity with influencer marketing and digital brand building strategiesAwareness of sustainability trends and Knowledge of contemporary design trends Preferred Qualifications
  • or high-end consumer goodsgemologycommerce visual strategiesUnderstanding of millennial and Gen-Z consumer behavior in luxury marketsExperience with content creation for social media and digital platformsExperience with luxury brand marketing Background in jewelry design or Knowledge of digital marketing and e-KPI’s
  • and visual identity consistency scoresvisual content across digital platformsrelated to visual storytelling effectivenessCreative campaign performance against awareness and conversion objectivesStyle guide adoption and brand consistency across all materialsBrand recognition metrics Engagement rates on Brand sentiment analysis Working Environment

This role offers the opportunity to shape the visual identity of a pioneering brand in the sustainable luxury space. The successful candidate will work in a collaborative, innovation-focused environment where creativity and strategic thinking are equally valued. The position requires both independent creative vision and the ability to translate that vision into commercially viable brand experiences that resonate with

modern consumers seeking ethical luxury alternatives.

Job Type: Full-time

Pay: ₹50,000.00 - ₹100,000.00 per month

Work Location: In person

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