we are looking for a results-driven PPC Specialist to help scale our paid media efforts and drive measurable growth through Google Ads, Meta (Facebook/Instagram), and other digital platforms. As a PPC Specialist , you will be responsible for planning, executing, optimizing, and reporting on paid advertising campaigns. Your main goal is to maximize ROI, increase traffic, and drive online sales while ensuring cost efficiency and brand consistency. Key Responsibilities: Conduct keyword research, competitor analysis, and audience segmentation to develop effective targeting strategies. Write and test ad copy, A/B test creatives and landing pages to improve CTR, CVR, and ROAS. Monitor and optimize campaigns daily, adjusting bids, budgets, and targeting as necessary to hit performance goals. Analyze data and prepare regular reports on campaign performance, providing insights and actionable recommendations. Collaborate with the creative team to develop ad creatives that align with brand messaging and campaign goals. Stay up-to-date with PPC trends, algorithm updates, and best practices. Requirements: Bachelor’s degree in any discipline. 2+ years of hands-on PPC experience, preferably in eCommerce or fashion retail. Knowledge of e-commerce platforms (Amazon, Flipkart, Myntra, etc.) Preferred Qualifications: Experience working in fashion, clothing, or similar e-commerce verticals. Salary: [15k - 30k] Working Days : 6 Days a week website: https://trooking.com Contact Us: +91 6284735582, +91 7814741001 Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person