Company Description At Torrocks Brand Comm, we specialize in helping manufacturing businesses succeed in today's competitive market by creating powerful brand experiences. With over 24 years of expertise and insights from working with 50+ brands, we focus on Brand Experience, Product Experience, and Customer Experience to help our clients scale up and stand out. Role Description This is a full-time on-site role for a Social Media Marketing Manager located in Gurugram. The Social Media Marketing Manager will be responsible for managing social media marketing campaigns, creating engaging content, developing and implementing social media strategies, optimizing social media platforms, and overall digital marketing activities. Qualifications Social Media Marketing and Social Media Optimization (SMO) skills Experience in Communication and Content Strategy Digital Marketing knowledge and expertise Excellent written and verbal communication skills Ability to work in a fast-paced environment and meet deadlines Experience in the manufacturing or retail industry is a plus Bachelor's degree in Marketing, Communications, or related field Show more Show less

As a Growth Marketing & Social Media Specialist, you will own and execute digital marketing strategies that drive measurable growth for our internal and client brands. You will plan and manage performance marketing campaigns, organic lead generation, and end-to-end social media management — from content creation to community building — ensuring brand consistency and strong ROI. Key Responsibilities Growth Marketing Develop and execute performance marketing strategies and execution calendars. Plan, design, and manage end-to-end online customer acquisition campaigns. Manage SEO strategy to drive organic traffic and rankings. Build and manage digital prospecting and remarketing campaigns. Create and optimize sales funnels for effective lead conversion. Manage budgets and campaigns across all digital channels to ensure ROI and cost efficiency. Identify and test new digital channels and tactics to drive growth. Develop and execute organic lead generation strategies for platforms like Facebook and LinkedIn. Manage email marketing workflows to nurture leads and drive conversions. Analyze data to monitor campaign performance, generate insights, and optimize strategies. Create and share monthly performance reports and live dashboards with internal teams and clients. Collaborate with the management team to share ideas for funnel improvement and conversion optimization. Own and update company websites (including landing pages and CRO improvements). Respond to inbound leads and inquiries professionally while upselling services. Social Media & Content Develop and implement a clear social media strategy aligned with growth goals. Create, plan, and post engaging content across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube, and emerging platforms). Write, edit, and proofread copy for posts, blogs, ads, emails, and landing pages. Develop ideas for Reels, Shorts, and other short-form video content; coordinate production with the team. Manage community engagement by responding to comments, DMs, and messages in a timely manner. Grow and nurture social communities organically and identify engagement opportunities. Monitor social trends, hashtags, and competitor activity to adapt content strategies. Report on social media KPIs: reach, engagement, follower growth, and share of voice. Ensure all content aligns with brand guidelines, voice, and visual identity. Support influencer or partner collaborations where relevant. Support & Collaboration Maintain brand consistency across all digital marketing and social media activities. Support team members to help meet broader marketing and business goals. Resolve complex client or community issues in consultation with the management team. Continuously research and stay up to date with industry trends, tools, and best practices. Key Skills & Attributes Strategic thinking with a bias for execution. Result-oriented and data-driven mindset. Creative storyteller with strong copywriting and editing skills. Hands-on experience with performance marketing, SEO, email marketing, and CRM tools. Deep understanding of social media platforms, trends, and analytics. Strong ownership, initiative, and accountability. Excellent communication and time management skills. Ability to work independently and collaboratively in a fast-paced environment.

Please note, we are looking for senior visualisers and art directors for Torrocks. The ideal candidate will be responsible for conceptualizing creative designs for a wide array of media to fit the needs of internal teams and external clients. You will oversee the design's production to ensure the designs are completed in a timely manner. You will also use your knowledge of design software to accomplish these responsibilities. Responsibilities Oversee design and production of all online and offline marketing material Conceptualize and execute the creative design strategy behind ad campaigns Design and produce a wide array of media Develop our company brand to increase brand presence Qualifications Bachelor's degree or equivalent experience in Graphic Design 4+ years' of creative design experience Experience using design software such as InDesign, Photoshop, and Illustrator Strong typography skills