Overview of the Role: We are looking for a creative, data-driven, and impact-focused Social Media & Digital Marketing Executive to join our growing team. In this role, you will lead the development and execution of a strong storytelling and content strategy to amplify the reach of our product portfolio. You will own and evolve our presence across social channels and digital touchpoints, ensuring our brand stands out with bold, meaningful communication. Key Responsibilities: 1. Strategy & Planning : Define and execute a social media and content strategy aligned with product and brand goals Maintain a content calendar synced with marketing priorities 2. Content Creation & Storytelling : Develop engaging content: reels, infographics, carousels, videos, and copy Highlight impact stories and innovation through narrative-driven posts Collaborate with teams to source and shape content 3. Platform Management : Handle social channels (LinkedIn, Instagram, YouTube, etc.) with timely, on-brand posts Stay updated on platform trends and adapt content accordingly 4. Campaigns & Community : Run organic and paid digital campaigns to boost visibility and engagement Build and nurture an active online community 5 .Performance & Analytics : Track and report on performance metrics (reach, engagement, conversions) Use insights to optimize content and campaign strategy 6. Cross-functional Collaboration : Work with internal teams for product updates and stories Coordinate with external partners for design and content production 7 .Brand Voice & Consistency : Ensure consistency in tone, visuals, and messaging across platforms Strengthen the brands digital presence across diverse audiences Experience & Academic : Any Graduate or Post- Graduate 3 to 6 years of relevant experience Key Skills Social media strategy and content planning Content creation (visual + written) Copywriting for social media posts Canva or equivalent design tools Platform management (LinkedIn, Instagram, YouTube, Twitter/X) Basic video editing (e.g., CapCut, InShot) Paid campaign execution (Meta, LinkedIn) Social media analytics and reporting Trend awareness and creative storytelling Familiarity with scheduling tools (e.g., Buffer, Meta Business Suite) Collaboration with cross-functional teams Awareness of data privacy and brand confidentiality Work Location: String Bio Private Limited Address: No. 456 G, 1st Main Road, Vinayaka Nagar Opposite Kennametal Widia, 9th Mile, Tumkur Rd, Nagasandra, Bengaluru, Karnataka 560073 If you're interested in the role, please send your updated resume and cover letter to careers@stringbio.com with the subject line: Application for Digital Marketing and Corporate Communication Associate .