Social Media Specialist

Role & responsibilities

Strategy & Planning

• Develop and execute digital marketing strategies to achieve business objectives (brand awareness, lead generation, sales, etc.)
• Set short-term and long-term digital goals and KPIs
• Conduct competitor and market research to identify trends and insights

Website & SEO Management

• Oversee website performance, optimization, and user experience
• Plan and implement on-page and off-page SEO strategies
• Coordinate with web developers and designers for site improvements

Search Engine Marketing (SEM) & Paid Ads

• Plan and manage PPC campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Monitor ad performance and optimize ROI through A/B testing, targeting, and bid adjustments

Social Media Marketing

• Manage content and campaigns across all major platforms (Instagram, Facebook, LinkedIn, X, etc.)
• Analyze engagement metrics and grow social media presence
• Manage influencer collaborations or partnerships if applicable

Content Strategy

• Coordinate the creation of engaging, relevant content (blogs, videos, infographics, etc.)
• Align content with SEO and brand goals
• Oversee editorial calendars and content distribution

Email Marketing & Automation

• Design and execute targeted email campaigns
• Set up marketing automation workflows for lead nurturing and engagement
• Monitor open rates, CTR, and conversions

Analytics & Reporting

• Use tools like Google Analytics, Search Console, and social insights to monitor campaign performance
• Prepare monthly/weekly reports with actionable insights
• Recommend improvements based on data analysis

Team & Vendor Management

• Lead and coordinate with internal teams (content, design, SEO) or external agencies
• Manage marketing budgets and ensure cost-effective execution
• Stay up to date with the latest digital marketing trends, tools, and best practices

Skills & Tools Required:

• Google Ads, Google Analytics, Search Console
• SEO tools (SEMRush, Ahrefs, Moz)
• Social media management tools (Hootsuite, Buffer, etc.)
• Email platforms (Mailchimp, HubSpot, etc.)
• Strong analytical, creative, and project management skills