Social Media Manager

Role & responsibilities

Business & Strategy Planning:

• Develop and implement social media strategies aligned with the company's annual plan & budget.
• Study consumer behavior and undertake market research to refine target audience for the group / domain of the program.
• Set social media KPIs (Key Performance Indicators) and track their progress
• Plan calendar and execute social media campaigns.

Content Creation and Management:

• Create engaging and high-quality content (text, images, videos) for various social media platforms.
• Plan, deliver and optimize content across different platforms.

Social Media Performance and Analytics:

• Engage and build subscriber base for YouTube, LinkedIn, Instagram, Facebook, Twitter and other social media channels.
• Track and analyze social media performance metrics (engagement, reach, conversions).
• Keep all the tools contemporary and keep pace with best industry practices

Online reputation management (ORM)

• Develop and implement strategies for managing online reviews on platforms

Build framework and communication strategies for managing ORM utilizing tools and platforms

Preferred candidate profile

• MBA with 3-7 years experience in managing social media platforms in education, services, ecommerce companies or in any reputed ad agency (preferable though not restricted)
• Deep understanding of various social media platforms, their algorithms, and best practices.
• Ability to track, analyze, and interpret social media data to measure performance and make data-driven decisions.
• Ability to think outside the box and develop innovative social media strategies.
• Excellent communication skills