Social Media Coordinator

Position Overview
ZURU is one of the fastest growing toy companies in the world, known for disrupting traditional toy industry models with innovation, automation, and bold brand building. Our toy portfolio includes globally loved brands like Mini Brands, XSHOT, Rainbocorns, Robo Alive, Smashers, Snackles, Hug-A-Lumps, and more.
We're building a world-class marketing team to scale our daily content output across TikTok, YouTube Shorts, and Instagram Reels. As part of this vision, were hiring a Social Media Coordinator based in India to help us publish high volumes of content across channels with precision and speed.

Roles & Responsibilities
Position Overview:
As a Social Media Coordinator, you will be responsible for uploading a high volume of short-form video content daily to TikTok, Instagram, and YouTube for all ZURU toy brands. This role is focused on platform execution, content scheduling, performance hygiene, and trend monitoring across multiple brands and channels.
You will work closely with our global Creator Studio, Content Editors, and Marketing Managers to ensure all content is uploaded correctly, optimized for platform best practices, and published on timewith proactive feedback loops on content performance and competitor insights.

Key Responsibilities:
Daily Content Uploading:

• Publish 1030 pieces of short-form video content per brand daily across TikTok, YouTube Shorts, and Instagram Reels.
• Ensure all captions, hashtags, audio selections, and cover frames align with ZURU brand guidelines and platform trends.

Content QA & Optimization:

• Double-check content for formatting, spelling, cropping, and sound alignment before upload.
• Apply tags, thumbnails, and platform-specific SEO (especially for YouTube).
• Ensure uploads are mobile-friendly and align with current platform trends (e.g. trending sounds, formats, aspect ratios).

Scheduling & Coordination:

• Maintain weekly upload calendars across brands.
• Coordinate closely with the Creative and Marketing teams to receive final edits, briefs, and posting instructions.

Organic Performance Tracking:

• Track and log content performance within the first 24 hours of posting, including key metrics such as views, likes, shares, and watch-through rates.
• Flag high- or low-performing content and provide a weekly content performance report with key takeaways.

Competitor Monitoring:

• Conduct regular checks on competitor brand accounts to benchmark performance, identify emerging trends, and report on standout creative.
• Share findings weekly with the broader content and brand teams to inform ideation.

Channel Hygiene:

• Manage video categorization, playlist tagging, and archiving.
• Update brand bios, profile images, links, and highlights as needed.

Skills & Experience
Experience:

• 12 years of experience in social media content management or platform execution (YouTube, TikTok, Instagram).
• Prior experience with high-volume scheduling tools (e.g., Later, Sprout Social, Metricool, or native platforms).

Skills:

• Excellent attention to detail especially for visual quality and consistency.
• Strong organizational and time management skills.
• Fast learner with a proactive approach to solving problems.
• Basic understanding of how algorithms work on TikTok, Instagram Reels, and YouTube Shorts is a plus.
• Proficiency in English for written and verbal updates.

Mindset:

• Comfortable with repetitive tasks at high scale.
• Curious about trends and open to experimentation.
• Can work independently and communicate asynchronously across time zones.
• Excited by fast-paced environments and large-scale brand storytelling.