About the Role: We are seeking a dynamic and technically skilled Area Sales Engineer to join our Sales team in Surat. The ideal candidate will blend engineering knowledge with customer engagement to provide tailored solutions that meet client requirements while driving sales growth. Key Responsibilities: Understand customer needs and align product offerings accordingly. Provide technical expertise and support throughout the sales cycle. Conduct product demonstrations and deliver persuasive presentations. Collaborate with the internal sales team to identify and qualify opportunities. Build and nurture strong relationships to ensure high customer satisfaction. Support in shaping sales strategies, pricing, and contract negotiations with technical insights. Preferred candidate profile: Bachelor's degree in Mechanical or Electrical Engineering (B.E./B.Tech). 13 years of experience in industrial or technical sales. Strong communication and presentation skills. Ability to interpret technical requirements and deliver customer-centric solutions Willing to travel within the assigned area as needed. Material handling equipment industries background first preference Heavy engineering/machinery background prefred