Seo Specialist

Role & responsibilities

• Keyword Research and Analysis:

  Identifying relevant and high-performing keywords to target in website content and marketing efforts.

• On-Page Optimization:

  Optimizing website content, meta tags, header tags, and other on-page elements to improve search engine rankings.

• Off-Page Optimization:

  Building high-quality backlinks, managing business citations, and engaging in social media marketing to enhance a website's authority and visibility.

• Technical SEO:

  Ensuring a website is technically sound, including site speed, mobile-friendliness, and website architecture, to improve search engine performance.

• Content Strategy and Creation:

  Developing and implementing content strategies that align with SEO best practices, creating engaging and informative content that attracts and engages users.

• Website Performance Monitoring:

  Tracking and analyzing website traffic, user behavior, and key performance indicators (KPIs) using tools like Google Analytics and Google Search Console to measure the effectiveness of SEO efforts.

• Reporting and Analysis:

  Generating regular reports on SEO performance, analyzing data, and providing recommendations for improvement.

• Staying Up-to-Date:

  Keeping abreast of the latest SEO trends, algorithm updates, and best practices to adapt strategies and maintain a competitive edge.

Preferred candidate profile

• Analytical Skills:

  The ability to analyze data, identify trends, and interpret website performance metrics.

• Technical SEO Knowledge:

  Understanding of website architecture, code, and how search engines crawl and index websites.

• Content Marketing Skills:

  The ability to create engaging and optimized content that resonates with both users and search engines.

• Communication and Collaboration:

  The ability to communicate effectively with team members, clients, and other stakeholders.

• Problem-Solving Skills:

  The ability to identify and resolve issues that affect website performance and search engine rankings.

• Keyword Research Tools:

  Proficiency in using tools like SEMrush, Ahrefs, and Google Keyword Planner.