SEO and Analytics Specialist

Job Description

Job Description: Skills Requirement: Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to the website. Conduct keyword research and analysis using tools like SEMrush, Ahrefs, and Uber Suggest. Monitor and analyse website performance using Google Analytics, Google Search Console, and Microsoft Clarity. Create and manage dashboards and reports in Looker Studio to track key performance indicators (KPIs) and provide actionable insights. Optimize website content and structure for search engines. Collaborate with content creators to ensure SEO best practices are followed. Manage and optimize push notification campaigns using Google Firebase. Set up and manage Google Tag Manager for tracking and analytics purposes. Create and optimize conversion rate optimization (CRO) funnels and track conversions. Integrate Looker Studio with other systems, Excel sheets, Google Sheets, etc., using APIs to generate end-to-end reports. Stay up to date with the latest SEO and digital marketing trends and best practices. Conduct competitor analysis and identify opportunities for improvement. Provide regular reports on SEO performance and make recommendations for improvement. Desired Candidate Profile Technical Skills: Proficiency in Google Analytics, SEMRush, Ahrefs, Uber Suggest, Google Search Console, Looker Studio, Microsoft Clarity, and Google Firebase. Strong knowledge of setting up Google Tag Manager and creating CRO funnels and conversion tracking. Experience with integrating Looker Studio with other systems and data sources using APIs. Strong analytical skills and the ability to interpret data to make informed decisions. Knowledge of HTML, CSS, and JavaScript is a plus. Certification in Google Analytics or other relevant tools is preferred. Professional & Personal Attributes: Excellent communication and collaboration skills. Detail-oriented with a strong focus on accuracy and quality. Ability to manage multiple projects and meet deadlines. Proactive and self-motivated with a strong desire to learn and grow. Ability to work both independently and as part of a team. Strong problem-solving skills and a results-driven mindset. Qualification & Work Condition: Bachelors degree in marketing, Business, or a related field. 3-5 years of experience in SEO and web analytics.