Senior Graphic Designer

This position will be responsible for creation of visual designs as they relate to Avalara's demand generation campaigns and brand-related design. Together with leaders of our Marketing Content Team, our Video team, and our Corporate Events Team, this person will be a key member of the Brand Marketing Team. Their charge will be to bring Avalara marketing efforts to life in a way that is fresh, on brand, and effective. This role works closely with the creative director in the creation of design campaigns across various channels while collaborating with cross-functional teams, and mentoring junior designers, to deliver innovative and impactful creative solutions that align with our brand vision and business goals.

The ideal candidate will have a strong graphic design portfolio showcasing expertise in visual storytelling, branding, and design across digital and print mediums in everything from long-format white papers and guides to social and digital display ads, PDFs, and infographics.

you will report to Director- Graphic Design Studio

This is an Individual Contributor role

Overview and Responsibilities:

• Conceptualize, design, and oversee the production of high-quality visual assets, including branding materials, marketing collateral, digital campaigns, social media graphics, and presentations.
• Collaborate with campaign management, and content teams to translate complex ideas into compelling visual designs
• Drive quality and consistency across all visual design
• Take art and creative direction to improve on the final deliverables
• Leverage tools/programs in Adobe CS to ensure all designs meet accessibility standards and are optimized for various platforms and audiences.
• Provide guidance and technical & design support to more junior designers
• Have an understanding of Avalara products, marketing initiatives, and strategic positioning
• Present design concepts to stakeholders and incorporate feedback to refine and finalize projects
• Maintain consistency and accuracy of our brand guidelines
• Work with project manager and campaign manager in adherence to project scope and deadlines

Qualifications:

• Ideal candidate has 8+ years in professional graphic design experience with at least 2+ years in a lead role at a traditional or in-house agency
• Demonstrate clear understanding of visual design principles
• Technical expertise within the Adobe Creative suite of tools (Illustrator, InDesign, Photoshop, etc.)
• Experience in PPT / presentation design
• Strong portfolio demonstrating versatility in typography, layout, color theory, and branding.
• Experience with motion graphics
• Experience in B2B visual communication