Senior Associate, Fan Engagement

About the role:

The Fan Engagement Senior Associate will play a key role in building and energizing the clubs fan base across schools, colleges, communities, and matchdays. This person will lead on-ground activations, manage fan databases, support digital campaigns, and help deliver a top-class matchday experience for both Punjab FC and Roundglass Sports entities.

• Develop and execute a comprehensive fan engagement strategy that aligns with the PFC and Roundglass Sports' long-term goals and brand vision.
• Identify and segment key fan demographics and develop tailored engagement strategies for each group.
• Lead the conceptualization and execution of fan engagement campaigns for matchdays, special events, and community initiatives.

• Coordinate matchday fan experiences, including giveaways, stadium activations, contests, and crowd engagement activities.
• Oversee and continuously improve the fan experience both in-stadium and online, ensuring fans have exceptional and memorable interactions with PFC and Roundglass Sports.
• Monitor and evaluate fan sentiment through surveys, feedback, and social media to understand their needs and expectations.

• Lead, plan, and execute fan engagement activities across Punjab, including school/college visits, fan clubs, and football tournaments.
• Develop and manage a school and college outreach program to engage younger fans and nurture long-term loyalty to the club.
• Build strong relationships with local fan clubs, schools, and football communities to foster grassroots support for PFC and Roundglass Sports.
• Represent the club at various PFC and Roundglass Sports fan outreach events, ensuring brand values are upheld and fostering community support.

• Run online contests, fan content initiatives, and digital engagement campaigns in collaboration with the social media team.
• Develop innovative digital campaigns to increase fan interaction and keep the fanbase engaged year-round, not just on matchdays.

• Maintain and organize fan data, feedback, and campaign reports using tools like Excel/Google Sheets for tracking and analysis.
• Provide insights and detailed reports on fan engagement metrics to senior management, helping to refine strategies and improve outcomes.
• Keep a close watch on competitor sports clubs and their fan engagement activities, reporting key insights to the team to ensure PFC and Roundglass Sports stays ahead of trends.

• Lead a team of fan engagement professionals, including social media managers, event coordinators, and community managers, to execute fan engagement strategies.
• Collaborate with marketing, communications, ticketing, and commercial teams to ensure fan engagement initiatives align with overall club goals and sponsorship opportunities.
• Liaise with community partners, volunteers, and vendors for on-ground events, ensuring smooth coordination and execution.

• Represent PFC and Roundglass Sports at various outreach events, ensuring that the clubs values and brand identity are accurately portrayed in all engagements.
• Build relationships with local influencers, sports bloggers, and media to amplify fan engagement initiatives.

• 78 years of relevant experience.
• Graduate or Postgraduate in Sports Management and or Marketing, or related fields.
• Previous project or full-time work experience with sports clubs/teams.
• Strong communication skills in English, Hindi, Punjabi is an add-on.
• Proficient in MS Excel, PowerPoint, and basic digital tools.
• Willingness to travel extensively and work flexible hours, especially during matches. and events in Delhi and across Punjab.
• Outgoing, hands-on, enthusiastic team player with a creative mindset.
• Self-motivated and able to work independently and as part of a team.
• Ability to think on your feet and solve problems quickly.
• Passion for football and understanding of Indian sports culture.