Retail Branch Banking- Personal Banker Classic ( Western Line)

Job Name & (Business Unit) : Personal Banker Retail Branch Banking

Job Location -

Job Purpose -

Responsible for Classic portfolio management by acquisition of new Classic customers and enhancement of the relationship by cross-selling products and services as per the profile & need of the customers. Acquiring family accounts and deepening the size of the relationship and retention of the customers by providing the best possible services and being the dedicated point of contact for these customers. So that We become the primary banker for these Classic relationships and maximize the share of wallet of these customers.

Job Responsibilities -

• Maintain Daily Sales Report .CH 106 and CH 104 Calling o Structured bundled offering of Products and Services to the customer within the defined time line .
• Utilizing the sales resources (BDR/COEX) for optimal sales support ,Penetration of FD to unique customers .Using Data-mine for cross-selling
• Sales of various Credit Cards ,Activation , Pitch for enhancement of limits .
• Promote active usage of credit cards
• Ensure that the customer avails of add-on card for his family members
• Sales of Third Party Products to the customers o MF/Insurance/RBI Bonds o Ensure that requisite certifications are done (NISM V-A) .
• Maintain the list of active and inactive customers for both CA and SB and engage with the customers for balance build up and cross sell.
• Calling of customers who have not transacted and know the reasons. o Escalate to BM / Product on any change in market situation / threat from competition due to which customers have stopped operations.
• Corporate Salary: Calling on customers who transfer their salary a/cs to other banks immediately on credit .
• Manage the benchmark no. of customers in the portfolio • Extend Classic benefits to customers basis identification in eligibility lists/ LTR
• Ensure that individual customers are grouped and Customer To Group (CTG) Ratio is maintained on the portfolio .
• Banking Product & Process Knowledge •
• NRI Product and Regulatory Knowledge
• Ensure certification of documentation required for opening and maintaining customer accounts • Error free documentation for all account opening and all customer instructions (Stop payments, FD Closure, etc)
• Maintaining Tatkal kits as per laid down process
• As a locker custodian ensure that locker allotment and all other related operations is as per prescribed process