Product Growth Manager

Job Description

About Us Started in 2019, STAGE is a dialect-based OTT platform known for producing premium quality content in Indian dialects to reinforce, protect and validate peoples sense of identity for their culture and heritage. We currently focus on Haryanvi and Rajasthani dialects. Our mobile apps have 20 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in both regions. In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here . About our Product, Design, and Engineering Team Our lean, high-impact team includes: 15 engineers who ship fast and smart 2 product managers and 2 designers , closely collaborating across functions We are strongly focused on product quality, smart engineering practices, and tech-driven experimentation. Our tech stack includes React.js, Flutter, Kotlin, Next.js, Typescript, Express, MongoDB, AWS, Kubernetes, and more. We favor buying over building, and choose scalability and long-term maintainability. Role Overview As a Product Manager – Growth , you will contribute towards the roadmap, and own execution of all product-led growth initiatives. You’ll lead initiatives to improve activation, conversion, and monetisation across millions of users. You’ll work at the intersection of product, design, engineering, marketing, and data to unlock new growth levers. Key Responsibilities Drive the end-to-end execution of growth-focused product features and experiments Translate high-level goals into actionable product specs, wireframes, and stories Collaborate with design to create intuitive, impactful user journeys Coordinate with engineering for smooth development, QA, and timely releases Define, measure, and track north-star metrics and KPIs for growth initiatives Derive data-driven insights and translate them into product improvements Work with various verticals of the marketing team to ensure success of growth initiatives Proactively work towards identifying areas of concerns across all growth initiatives Contribute to the product strategy for PLG (Product-Led Growth) at STAGE Champion a culture of experimentation, accountability, and first-principles thinking Have high ownership and accountability for responsibilities entrusted to you What We’re Looking For 3-5 years of overall product management experience, ideally in B2C at scale Strong verbal, reading, and writing comprehension is a must Solid understanding of UX principles and design-thinking frameworks Proven track record of doing quality product work with high performing product teams Strong analytical skills with the ability to balance quantitative and qualitative information to make decisions Self-starter with high ownership and the ability to operate autonomously and in teams A strong sense of identity with your culture/dialect/language is a strong plus Exposure to video streaming or OTT domain is a strong plus Why join STAGE Work on a product that’s creating cultural impact at scale Be part of a high-ownership, zero-politics, tech-loving team Shape how 50M+ Indians discover content in their dialect Supercharge your professional growth with high visibility and impact