PPC Expert

Job Responsibilities:

● Drive revenue and lead generation through performance-focused digital campaigns on Google AdWords, Amazon Ads, and Facebook (Meta) Ads.
● Plan, launch, monitor, and optimize PPC campaigns to meet defined KPIs (ROAS, CPL, CTR, etc.).● Strategically manage budgets across platforms to maximize ROI while maintaining cost efficiency.● Perform keyword research, audience segmentation, and campaign A/B testing for continuous improvement.● Track and report campaign performance using platforms’ dashboards and Excel-based reports.● Collaborate with internal teams for creative development, landing pages, and messaging alignment.● Explore new growth opportunities within Google Shopping, Amazon Sponsored Products, and Facebook Conversion Ads.● Stay current with changes in AdWords, Amazon Ads, and Facebook Ads algorithms, policies, and trends.

Must-Have Skills:

● Proven hands-on experience running and managing Google AdWords, Amazon Sponsored Ads, and Facebook (Meta) Ads.
● Strong command over ad creation, bidding strategies, negative keyword planning, and campaign structure optimization.● Up-to-date with the latest ad platform best practices, updates, and ad policy guidelines.

Experience:

● Minimum 3 years of experience in digital marketing, with a specific focus on PPC campaign management across Google AdWords, Amazon Ads, and Facebook Ads.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Work Location: In person