Performance Marketing Manager

About the Role

Performance Marketing Manager

Key Responsibilities:

• Plan & Execute Campaigns:

  Manage and optimize paid campaigns across

  Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), and Marketplace Ads (Amazon, Myntra, etc.)

  .

• Performance Optimization:

  Continuously test and improve ad creatives, audience targeting, and bidding strategies to maximize conversions and ROAS.

• Analytics & Reporting:

  Monitor key performance metrics, analyze data, and generate insights to refine campaign strategies.

• Budget Management:

  Allocate and optimize ad spend efficiently across channels for maximum impact.

• Conversion Rate Optimization (CRO):

  Implement A/B testing, landing page optimizations, and audience segmentation to drive better results.

• Collaboration:

  Work closely with the creative, content, and product teams to ensure ad campaigns align with URCs brand vision and marketing objectives.

• Market Expansion:

  Develop strategies to scale URC’s reach in

  India,

  leveraging insights from local consumer behaviour and trends.

Requirements:

• 5+ years of experience in

  performance marketing, digital advertising, or paid media buying

  .
• Hands-on expertise in

  Google Ads, Meta Ads, and Marketplace Ads

  with a proven track record of driving e-commerce sales.
• Strong analytical skills and proficiency in

  Google Analytics, Facebook Ads Manager, and other ad tracking tools

  .
• Experience with

  Shopify, landing page builders, and marketing automation tools

  is a plus.
• Prior experience in

  fashion, streetwear, or e-commerce brands

  is highly preferred.
• Experience in

  scaling brands across international markets like Dubai

  is an added advantage.