Reporting to Portfolio Director About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. For more details, visit www.packtpub.com. About TechLeader TechLeader is a fast-growing initiative inside Packt, a global tech publisher. As a product-led brand, we create premium GenAI case studies that document how real-world companies are implementing AI, written specifically for CTOs, Heads of AI, and Innovation Leads. You will join as our Marketing Specialist, responsible for executing and evolving our go-to-market (GTM) strategy - managing everything from content distribution and community engagement to contributor promotion and newsletter growth. You’ll be working inside Packt, but with the autonomy and pace of a startup. For more details, visit: www.techleader.ai Role Overview As the Marketing Specialist, your mandate is to take TechLeader from launch to traction. You’ll define and execute the full-funnel marketing strategy that ensures our products reach the right audience: AI and tech decision-makers — across platforms, formats, and channels. You’ll be the operational lead across GTM execution, content distribution, analytics, and paid marketing. This is a role for someone who thrives in 0-to-1 environments and wants to shape the marketing playbook — not just follow one. What You’ll Do: Go-to-Market Execution Own and execute TechLeader’s GTM strategy across LinkedIn, X, YouTube, Substack, Medium, Reddit, and Circle Plan and publish high-signal content 5–6 times per week in sync with product launches Design and run integrated campaigns for each drop — case studies, tools, newsletter issues, events Coordinate AMA events, contributor co-promotions, quote drops, and partner spotlights Build and manage relationships with influencers, contributors, and external publications Strategically plan and optimize paid campaigns across LinkedIn, Google, and Meta to drive awareness, lead gen, and conversions Run targeted paid boosts and retargeting for high-performing content AI-Enabled Marketing Ops Leverage tools like ChatGPT, Claude, Descript, Synthesia, and Gamma to create multi-format content Clip videos, script posts, generate summaries, and automate visuals using AI workflows Build repeatable systems to convert raw interviews into distribution-ready assets Identify opportunities to streamline packaging, scheduling, and personalization with AI Growth Analytics & Optimization Define and track KPIs: reach, followers, signups, downloads, engagement, and conversions Set up dashboards for weekly reporting across social, newsletter, and product campaigns Analyze performance to refine copy, creatives, CTAs, formats, and platform mix Translate user and campaign signal into actionable GTM and product recommendations Content & Distribution Maintain a 30-day rolling content calendar in collaboration with editorial and design Repurpose product insights into carousels, shorts, threads, clips, landing pages, and tools Coordinate contributor assets and timelines for each campaign Support blog, Substack, and Medium with optimized, scheduled content Develop and document repeatable playbooks for distribution and amplification Community & Contributor Engagement Engage contributors across LinkedIn, Circle, and Reddit — including DMs, tags, and promotion loops Monitor and respond to inbound comments, DMs, and community feedback Seed and participate in relevant GenAI discussions (Slack, Discord, Reddit, etc.) Manage AMA logistics, contributor interactions, and occasional community surveys Who You Are This role is for a strategic doer — someone who knows what it takes to take a product from zero to signal. You move fast, think in systems, and work across creative, analytical, and growth execution tracks. You're not just pushing content — you're driving traction. Experience & Skills You Bring You’ve done the hard yards in growth, GTM, or brand marketing roles — and can point to real traction and impact. 5+ years in marketing, GTM, or growth roles with direct ownership and execution responsibility Demonstrated success in launching or scaling early-stage brands or verticals — ideally with B2B/tech products Deep understanding of content-led acquisition, buyer journeys, and executive-level packaging Strong instincts for format design and platform fit; especially for LinkedIn, Substack, and paid media Proven ability to plan and deliver multi-week, multi-channel GTM campaigns Hands-on with Google Ads, Meta, Canva, Descript, Notion, Typeform, Figma, and analytics tools Comfortable working with performance dashboards, interpreting data, and pivoting based on real signals Familiarity with newsletter funnels, audience segmentation, social targeting, and growth automation How You Think & Work You move with urgency but think long-term. You value clarity over volume and treat content as a product. Strategic and systems-oriented: you connect brand, growth, and content into unified execution High-agency operator: you solve problems, self-direct, and thrive in lean, early-stage teams Outcome-driven: you prioritize for business impact and know when to optimize vs. move fast Format-fluid: comfortable with shorts, carousels, LPs, AMAs, video clips, threads, tools Editorially sharp: you respect audience time and know how to cut through the noise Bonus Experience Not mandatory, but helpful to hit the ground running: Background in AI, SaaS, tech media, or developer tools Experience with distribution dynamics across Substack, Reddit, Medium Basic knowledge of SEO, analytics tools, and A/B testing What We Offer A strategic leadership role in shaping TechLeader’s growth trajectory from day one Opportunity to operate with autonomy while building a vertical inside a trusted brand High-visibility work in an editorially credible and product-first environment Remote-first work culture with flexibility to own your schedule Opportunity to grow into a senior marketing or business leadership position as the vertical scales Why Work at Packt We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We focus on the full employee experience. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenges are encouraged. Benefits: You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 5 day working week 25 days annual holiday (plus bank holidays) Flexible hours: choose how, when, and where you work within India Training programs and Certification Group Medical Insurance Wellness initiatives Salary Range - INR 80K-160K fixed pay per month (skills and/or experience dependent) Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings. 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About Packt Packt is a leading publisher of technical learning content with the ability to publish books on new and emerging tech faster than any other publisher in the world. We believe that software has a deep impact on the world, and that software runs on knowledge. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and we work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packt.com Overview The Relationship Lead (RL) plays a pivotal role in Packt’s publishing ecosystem by driving both the acquisition of high-caliber authors and the execution of post-publication marketing strategies. As a dynamic link between subject matter experts, developer communities, and Packt’s content goals, the RL is responsible for discovering influential voices in tech, nurturing long-term author relationships, and ensuring that each published title achieves visibility, engagement, and commercial success across all sales channels. This is a strategic, outward-facing role that requires a blend of people skills, product sensibility, marketing acumen, and community-building mindset. What you’ll do Key Responsibilities Post-Publication Marketing Execution Drive book visibility on Amazon, Packt.com, and third-party sales channels by executing structured marketing campaigns. Work with internal marketing and growth teams to support metadata optimization, keyword targeting, and audience-specific messaging. Develop title-specific promotion plans that include outreach to Amazon reviewers, email campaigns, and community events. Strategic Community & Influencer Engagement Build relationships with developer communities, online forums, and tech meetups to identify content gaps and potential authors. Collaborate with tech influencers across LinkedIn, Twitter, YouTube, and other platforms to generate buzz around new titles. Establish recurring partnerships with community advocates to amplify the impact of book launches. Coordinate influencer-led campaigns and track ROI from posts, videos, and content mentions. Amazon Review & Reputation Management Identify and manage a pipeline of credible reviewers to secure verified reviews for new releases. Track review volume and sentiment; work with authors and marketing teams to ensure feedback is actionable and constructive. Build a scalable review acquisition strategy that supports sustained post-launch visibility. Developer Relations & Advocacy Embed books into conversations across key developer spaces such as GitHub, Stack Overflow, Reddit, and tech Discord servers. Plan and support online events (e.g., webinars, AMAs, expert panels) that showcase book content and author expertise. Gather feedback and community insights to inform future book topics and marketing approaches. High-Status Author Acquisition & Engagement Proactively identify and pursue influential tech professionals, thought leaders, and practitioners as potential authors. Pitch publishing opportunities to experts with a compelling narrative that aligns with their personal brand and career goals. Negotiate author contracts and manage onboarding to ensure clarity, enthusiasm, and a strong collaborative foundation. Serve as the primary point of contact for authors, guiding them through the publication journey. Maintain long-term relationships to encourage repeat authorship and ambassador-level partnerships. Competencies Required Author Acquisition & Negotiation Strong persuasive skills and the ability to close with high-profile individuals. Confidence in cold outreach, networking, and building rapport with experts. Understanding of tech personas and what motivates professionals to write and share their knowledge. Marketing Strategy & Execution Ability to plan and run campaigns that improve discoverability and drive book sales. Familiarity with key book marketing metrics: click-through rates, conversion rates, review sentiment, etc. Experience with marketing tools such as email platforms, influencer outreach software, or CRM systems is a plus. Community Engagement & Influencer Collaboration Proficiency in identifying and recruiting influential voices in the tech ecosystem. Ability to manage relationships with micro- and macro-influencers, ensuring consistent and authentic promotions. Capable of tracking engagement data and iterating marketing efforts based on what works. Organized, Analytical, & Results-Oriented Highly structured in managing outreach pipelines, campaign schedules, and author communication. Analytical mindset with the ability to generate insights from marketing data and sales trends. Proactive, responsive, and capable of juggling multiple titles and stakeholder relationships. Expected Outcomes Acquisition of a consistent pipeline of top-tier authors and industry leaders across key technical domains. Growth in verified Amazon reviews and visibility metrics across all sales platforms. Enhanced Packt brand presence within developer communities and social media ecosystems. Demonstrable increases in book engagement and sales driven by RL-led campaigns and influencer partnerships. Strengthening of Packt’s position as a trusted publisher among tech influencers and readers. Why work at Packt? We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenge is encouraged. Benefits You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 25 days’ holiday (plus bank holidays) Flexible hours: choose how, when and where you work Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings. Show more Show less

About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. The Software Engineering & Architecture Business Unit serves as a specialist hub delivering practical, developer‑centric learning—across books, videos, courses and curated reading lists—on established and emerging tech such as microservices, cloud, DevOps and design patterns. Our mission in this BU is to empower software professionals to solve today’s complex engineering challenges—offering over 1,300 titles that guide developers and architects through scalable system design, performance tuning, and clean architecture best practices. For more details, visit www.packtpub.com. Role Overview We’re looking for a Growth Lead to expand direct reach and drive revenue within the Software Engineering and Architecture vertical. This role focuses on maximizing direct user acquisition and engagement through growth marketing activities, leveraging existing products and working with key functional product leads across eCommerce, email, AI and book+, and events. You’ll have high agency and own the growth strategy within your vertical, using data-driven marketing and established tools to achieve ambitious targets. Your primary responsibility will be to build and optimize the direct funnel for your vertical, creating scalable growth initiatives without heavy reliance on new product development. This is a high-impact position designed for someone who thrives on driving measurable growth through collaboration and data-driven experimentation. Adaptability and Evolving Role Requirements in Packt's Vertical Structure Packt’s move to Verticals, bringing our teams closer to users, is a response to significant changes in the market. Due to AI, self-publishing and multi-format options, the nature of the work and the business of publishing is changing. This is not just for Packt, but for the whole industry. Whereas in the past we had atomised and specialist roles in a single-format product lifecycle (eg Development Editor and Acquisition Editor for books), in the future we will need to be agile and flexible, prepared to adapt and stretch our skills and knowledge to new products and services. Each Vertical team will evolve over time towards the offering and product suite that best serves its users. Vertical teams, and the work they do, will adapt accordingly. Examples of the agility we are looking for: in roles related to publishing, you will not only be working on books but also on other content formats that fit the preferences of your users (newsletter, live events etc). You may have a different team structure and line manager in your vertical vs other verticals. You will be open to taking on stretch projects and undertake tests to evolve new product types. You’ll get proactively involved in team meetings so that you can contribute your ideas alongside the rest of the vertical team. Whatever role you are in you will be expected to connect with users and experts in your vertical, and to sustain ongoing relationships that provide value. This in turn means developing a level of domain knowledge in the technology and user roles in your vertical. In summary, the above means that a critical ‘power skill’ in the new Packt organisation will be Adaptability and Flexibility - ability to adjust quickly to changing circumstances and new challenges while remaining effective and open to different approaches. Only those with the willingness to adapt and flex in this new world should apply! What You Will Do Develop and execute a growth strategy tailored to your vertical, with a focus on user acquisition, direct reach, and revenue. Drive direct demand and engagement through growth marketing techniques including outbound email, social, and network marketing. Work closely with product leads to optimize existing tools and channels, such as: Email: Collaborate with the Email Product Lead to leverage templates, segmentation, and CDP data, using Omeda for targeted campaigns. Content Landing Pages: Partner with the eCommerce Product Lead to design landing pages for SEO and list-building efforts. Paid Marketing: Coordinate with eCommerce to support paid marketing campaigns aligned with your vertical’s goals. Events: Utilize playbooks from the Events Product Lead for event-based growth, from speaker sourcing to marketing through Eventbrite and Airmeet. Newsletters: Collaborate with the Newsletter Product Lead to drive sponsorship revenue and product placements in newsletters. Utilize analytics tools (Google Analytics) to track real-time performance metrics by channel, adjusting strategies based on data insights. Conduct experiments on conversion rate optimization, A/B testing user flows, and other acquisition tactics to enhance funnel performance. Engage in vertical-specific catalogue curation with custom landing pages for user segments and vendor presses, leveraging support from eCommerce. Report on growth strategies, metrics, and results to cross-functional teams and senior leadership, aligning with business objectives. Stay current on industry trends, user acquisition strategies, and new tools to ensure innovative, effective approaches within your vertical. Who You Are You’re a high-agency growth professional with a track record of building direct user reach and revenue through existing products and established channels. Collaborative, data-driven, and results-oriented, you’re comfortable working across functions to achieve ambitious growth targets. Must-have Skills: 3-5 years in growth marketing, digital marketing, or a related role focused on user acquisition and direct revenue. Proven experience driving growth through channels like SEO, PPC, email, and content marketing. Strong analytical skills with proficiency in tools such as Google Analytics and the ability to interpret data for growth insights. High ownership and initiative, able to manage and execute projects independently. Strong collaborator, able to work with product leads across eCommerce, email, events, and other functions to achieve growth goals. Good-to-have Skills: Experience in tech publishing, SaaS, or other content-driven industries. Familiarity with lifecycle marketing and retention strategies. Background in rapid experimentation and A/B testing to optimize user journeys. Why Work at Packt We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We focus on the full employee experience. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenges are encouraged. Benefits You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 5 day working week 25 days annual holiday (plus bank holidays) Flexible hours: choose how, when, and where you work within India Training programs and Certification Group Medical Insurance Wellness initiatives Show more Show less

About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. For more details, visit www.packtpub.com. Overview The Relationship Lead (RL) plays a pivotal role in Packt's publishing ecosystem by driving both the acquisition of high-caliber authors and the execution of post-publication marketing strategies. As a dynamic link between subject matter experts, developer communities, and Packt's content goals, the RL is responsible for discovering influential voices in tech, nurturing long-term author relationships, and ensuring that each published title achieves visibility, engagement, and commercial success across all sales channels. This is a strategic, outward-facing role that requires a blend of people skills, product sensibility, marketing acumen, and community-building mindset. Key Responsibilities Post-Publication Marketing Execution Drive book visibility on Amazon, Packt.com, and third-party sales channels by executing structured marketing campaigns. Work with internal marketing and growth teams to support metadata optimization, keyword targeting, and audience-specific messaging. Develop title-specific promotion plans that include outreach to Amazon reviewers, email campaigns, and community events. Strategic Community & Influencer Engagement Build relationships with developer communities, online forums, and tech meetups to identify content gaps and potential authors. Collaborate with tech influencers across LinkedIn, Twitter, YouTube, and other platforms to generate buzz around new titles. Establish recurring partnerships with community advocates to amplify the impact of book launches. Coordinate influencer-led campaigns and track ROI from posts, videos, and content mentions. Amazon Review & Reputation Management Identify and manage a pipeline of credible reviewers to secure verified reviews for new releases. Track review volume and sentiment; work with authors and marketing teams to ensure feedback is actionable and constructive. Build a scalable review acquisition strategy that supports sustained post-launch visibility. Developer Relations & Advocacy Embed books into conversations across key developer spaces such as GitHub, Stack Overflow, Reddit, and tech Discord servers. Plan and support online events (e.g., webinars, AMAs, expert panels) that showcase book content and author expertise. Gather feedback and community insights to inform future book topics and marketing approaches. High-Status Author Acquisition & Engagement Proactively identify and pursue influential tech professionals, thought leaders, and practitioners as potential authors. Pitch publishing opportunities to experts with a compelling narrative that aligns with their personal brand and career goals. Negotiate author contracts and manage onboarding to ensure clarity, enthusiasm, and a strong collaborative foundation. Serve as the primary point of contact for authors, guiding them through the publication journey. Maintain long-term relationships to encourage repeat authorship and ambassador-level partnerships. Skills & Competencies Required Author Acquisition & Negotiation Strong persuasive skills and the ability to close with high-profile individuals. Confidence in cold outreach, networking, and building rapport with experts. Understanding of tech personas and what motivates professionals to write and share their knowledge. Marketing Strategy & Execution Ability to plan and run campaigns that improve discoverability and drive book sales. Familiarity with key book marketing metrics: click-through rates, conversion rates, review sentiment, etc. Experience with marketing tools such as email platforms, influencer outreach software, or CRM systems is a plus. Community Engagement & Influencer Collaboration Proficiency in identifying and recruiting influential voices in the tech ecosystem. Ability to manage relationships with micro- and macro-influencers, ensuring consistent and authentic promotions. Capable of tracking engagement data and iterating marketing efforts based on what works. Organized, Analytical, & Results-Oriented Highly structured in managing outreach pipelines, campaign schedules, and author communication. Analytical mindset with the ability to generate insights from marketing data and sales trends. Proactive, responsive, and capable of juggling multiple titles and stakeholder relationships. Expected Outcomes Acquisition of a consistent pipeline of top-tier authors and industry leaders across key technical domains. Growth in verified Amazon reviews and visibility metrics across all sales platforms. Enhanced Packt brand presence within developer communities and social media ecosystems. Demonstrable increases in book engagement and sales driven by RL-led campaigns and influencer partnerships. Strengthening of Packt's position as a trusted publisher among tech influencers and readers Why Work at Packt We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We focus on the full employee experience. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenges are encouraged. Benefits: You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 5 day working week 25 days annual holiday (plus bank holidays) Flexible hours: choose how, when, and where you work within India Training programs and Certification Group Medical Insurance Wellness initiatives Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings. Show more Show less

About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. For more details, visit www.packtpub.com . Overview The Relationship Lead (RL) plays a pivotal role in Packt’s publishing ecosystem by driving both the acquisition of high-caliber authors and the execution of post-publication marketing strategies. As a dynamic link between subject matter experts, developer communities, and Packt’s content goals, the RL is responsible for discovering influential voices in tech, nurturing long-term author relationships, and ensuring that each published title achieves visibility, engagement, and commercial success across all sales channels. This is a strategic, outward-facing role that requires a blend of people skills, product sensibility, marketing acumen, and community-building mindset. Key Responsibilities Post-Publication Marketing Execution Drive book visibility on Amazon, Packt.com, and third-party sales channels by executing structured marketing campaigns. Work with internal marketing and growth teams to support metadata optimization, keyword targeting, and audience-specific messaging. Develop title-specific promotion plans that include outreach to Amazon reviewers, email campaigns, and community events. Strategic Community & Influencer Engagement Build relationships with developer communities, online forums, and tech meetups to identify content gaps and potential authors. Collaborate with tech influencers across LinkedIn, Twitter, YouTube, and other platforms to generate buzz around new titles. Establish recurring partnerships with community advocates to amplify the impact of book launches. Coordinate influencer-led campaigns and track ROI from posts, videos, and content mentions. Amazon Review & Reputation Management Identify and manage a pipeline of credible reviewers to secure verified reviews for new releases. Track review volume and sentiment; work with authors and marketing teams to ensure feedback is actionable and constructive. Build a scalable review acquisition strategy that supports sustained post-launch visibility. Developer Relations & Advocacy • Embed books into conversations across key developer spaces such as GitHub, Stack Overflow, Reddit, and tech Discord servers. • Plan and support online events (e.g., webinars, AMAs, expert panels) that showcase book content and author expertise. • Gather feedback and community insights to inform future book topics and marketing approaches. High-Status Author Acquisition & Engagement Proactively identify and pursue influential tech professionals, thought leaders, and practitioners as potential authors. Pitch publishing opportunities to experts with a compelling narrative that aligns with their personal brand and career goals. Negotiate author contracts and manage onboarding to ensure clarity, enthusiasm, and a strong collaborative foundation. Serve as the primary point of contact for authors, guiding them through the publication journey. Maintain long-term relationships to encourage repeat authorship and ambassador-level partnerships. Skills & Competencies Required Author Acquisition & Negotiation Strong persuasive skills and the ability to close with high-profile individuals. Confidence in cold outreach, networking, and building rapport with experts. Understanding of tech personas and what motivates professionals to write and share their knowledge. Marketing Strategy & Execution Ability to plan and run campaigns that improve discoverability and drive book sales. Familiarity with key book marketing metrics: click-through rates, conversion rates, review sentiment, etc. Experience with marketing tools such as email platforms, influencer outreach software, or CRM systems is a plus. Community Engagement & Influencer Collaboration Proficiency in identifying and recruiting influential voices in the tech ecosystem. Ability to manage relationships with micro- and macro-influencers, ensuring consistent and authentic promotions. Capable of tracking engagement data and iterating marketing efforts based on what works. Organized, Analytical, & Results-Oriented Highly structured in managing outreach pipelines, campaign schedules, and author communication. Analytical mindset with the ability to generate insights from marketing data and sales trends. Proactive, responsive, and capable of juggling multiple titles and stakeholder relationships. Expected Outcomes Acquisition of a consistent pipeline of top-tier authors and industry leaders across key technical domains. Growth in verified Amazon reviews and visibility metrics across all sales platforms. Enhanced Packt brand presence within developer communities and social media ecosystems. Demonstrable increases in book engagement and sales driven by RL-led campaigns and influencer partnerships. Strengthening of Packt’s position as a trusted publisher among tech influencers and readers. Why Work at Packt We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We focus on the full employee experience. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenges are encouraged. Benefits: You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 5 day working week 25 days annual holiday (plus bank holidays) Flexible hours: choose how, when, and where you work within India Training programs and Certification Group Medical Insurance Wellness initiatives Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings. Show more Show less

About Packt Packt is a leading publisher of technical learning content with the ability to publish books on new and emerging tech faster than any other publisher in the world. We believe that software has a deep impact on the world, and that software runs on knowledge. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and we work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packt.com Overview As Growth Lead, your primary objective will be driving product growth and visibility within communities through developer relations (DevRel) marketing and targeted direct marketing initiatives. Reporting directly to the Portfolio Director, you'll leverage strategic outreach to secure product visibility, endorsements, and drive measurable user acquisition and engagement. Responsibilities & Expected Outcomes AI-First Growth Strategy: Develop and implement AI-native approaches to growth marketing, including leveraging AI tools for content creation, audience targeting, and personalization at scale. Expected Outcome: More efficient, high-impact campaigns driven by AI. Product Marketing Strategy: Own and execute product marketing strategy including market positioning, go-to-market planning, and product messaging frameworks. Collaborate with squads to ensure market-driven product development and launch strategies. Expected Outcome: Stronger product-market fit and faster post-launch sales. Community Outreach & Relationship Building: Engage actively with communities, forums, and influencers to increase awareness, trust, and credibility of our books and resources. Expected outcome: Demonstrable growth in community presence and interactions. Amazon Reviews & Ratings: Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings from influential professionals and users. Expected outcome: Increased product ratings, leading to improved Amazon discoverability and sales. Expert Endorsements: Cultivate relationships with influencers and experts to secure authoritative endorsements. Expected outcome: Regular flow of testimonials and endorsements used effectively in marketing materials. Email Marketing & List Growth: Execute email marketing campaigns targeted at audiences to drive user engagement and direct sales. Expected outcome: Steady growth in subscriber list size and measurable improvement in campaign-driven conversions. Drive vertical growth revenue: Plan and execute targeted Amazon discount campaigns to boost visibility, traffic, and conversions across key titles. Analyze campaign performance to identify scalable tactics, optimize conversion strategies, and inform future product and marketing decisions. Expected Outcome: Revenue growth from key titles, with improved ROI from discount campaigns. Website Conversion Optimization: Monitor, analyze, and optimize landing pages and product pages specific to maximize visitor conversion rates. Expected outcome: Increased conversion rates from site visitors to customers. Team Structure Reports directly to the Portfolio Director. Collaborates closely with product management functions and content teams. Qualifications Proven track record (2+ years) in growth or devrel marketing, ideally within tech publishing. Expertise in influencer outreach and acquisition, Amazon marketing strategies, and community engagement. Strong analytical skills with experience optimizing email campaigns and onsite conversion. Exceptional communication and relationship-building skills, particularly within technical communities. The Growth Lead role offers significant autonomy to directly influence the growth trajectory of the vertical through strategic outreach and precise marketing execution. Why work at Packt? We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenge is encouraged. Benefits You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 25 days’ holiday (plus bank holidays) Flexible hours: choose how, when and where you work Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.

About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. The Partnerships team at Packt focuses on building strategic collaborations to expand our reach and enhance content distribution. We prioritize forming meaningful relationships that drive mutual growth and innovation within the tech publishing ecosystem. For more details, visit www.packtpub.com. No. of vacancy: 1 Reporting to: Regional Business Head Salary: 45K -75K monthly gross (Negotiable as per relevance) Role Overview As part of Packt’s growing business in India, we’re expanding our academic content sales by strengthening our team with passionate and proactive Sales Executives. These roles will focus on institutional sales across academic institutions and universities in assigned regions, helping drive Packt’s mission by ensuring institutions gain access to high-quality, up-to-date digital content in technology and computing. Reporting to the Regional Business Head, the Sales Executive will be responsible for identifying new opportunities, conducting meetings and demos, maintaining relationships with institutional stakeholders, and closing deals that drive mutual value. This role suits someone who has experience in academic or STM publishing sales, understands the academic sales cycle, and enjoys engaging with stakeholders like librarians, faculty members, and department heads. We are also open to fresh graduates in Science or Computer Science with a strong interest in publishing and sales, who are eager to learn and willing to travel extensively. What You Will Do Develop and maintain strong relationships with universities, libraries, consortia, and academic institutions in your region. Take full ownership of the assigned geography, building a healthy pipeline of opportunities. Present and demonstrate Packt’s content platform to stakeholders and decision-makers. Generate new leads through research, fieldwork, and referrals; actively follow up on centrally provided inquiries. Coordinate with university faculty and librarians to gather book/course recommendations and identify needs. Manage the full sales process including negotiations, proposals, and renewals. Conduct regular in-person campus visits to engage key stakeholders. Collect and document feedback, support product-market fit, and contribute to new initiatives. Stay informed about STM (Scientific, Technical, and Medical) trends, library acquisition cycles, and content procurement processes. Collaborate with internal teams to ensure smooth onboarding and post-sale support. Who You Are Graduate in Science or Computer Science preferred. Strong rapport with institutional stakeholders like librarians, faculty, and department heads. Should have experience working with technical institutions (IITs, NITs, central/state universities) for selling STM and academic content Should have a thorough understanding of the academic sales process, including library procurement, licensing models, and tender-based selling Should be well-versed with academic stakeholder engagement — including librarians, faculty members, deans, and procurement officers Should be able to effectively present and demonstrate Packt academic products to academic committees and decision-makers Should have hands-on experience with CRM tools, academic databases, and digital platforms for lead generation, tracking, and reporting Willingness to travel extensively for meetings and events. Self-driven, with strong relationship-building skills and an enterprising mindset. Excellent written and verbal communication skills, with confidence in presentations. Results-oriented, dependable, and comfortable working in a performance-driven culture. Why Work at Packt We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We focus on the full employee experience. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenges are encouraged. Benefits You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 25 days’ holiday (plus bank holidays) Flexible hours: choose how, when and where you work Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.