Opportunity For Content Writer Manager

7 - 11 years

0 - 2 Lacs

Posted:5 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Content Leadership and Strategy: Develop and implement a comprehensive content strategy that aligns with the company's broader marketing goals and initiatives.
  • Lead and oversee the content lifecycle from ideation, creation, distribution, and management to analysis.
  • Establish content KPIs and ensure that all content is driving brand awareness, engagement, leads, and conversions.
  • Content Creation and Oversight: Oversee the creation of a wide array of content types, including blogs, whitepapers, infographics, and videos, ensuring they meet high-quality standards and are SEO-optimized.
  • Review and approve content pieces, ensuring they align with brand voice, style guides, and marketing objectives.
  • Collaborate with design teams to ensure that the visual elements of the web and social media platforms align with the content.
  • Content Analysis and Optimization: Utilize analytics tools to track content performance and user engagement, making data-driven decisions to improve content strategy.
  • Regularly review and adjust content based on performance metrics and feedback, optimizing for search engines and user experience.
  • Business Storytelling: Craft and tell persuasive business stories that resonate with the target audience and stakeholders. Translate complex ideas and data into compelling and understandable narratives.
  • Multi-Medium Messaging: Create messaging that can be effectively used across various platforms, including web content, social media, email, video, and print materials. Ensure messaging consistency and adaptability to different communication channels.
  • Communicate ideas and concepts effectively, using data and storytelling to engage and persuade.
  • Possess a good eye for design, providing input on visual elements and collaborating with designers to create engaging visuals
  • Create storyboards and visual representations to enhance messaging and presentations
  • Content Calendar Management: Create and manage a content calendar to ensure timely and relevant content delivery.
  • Monitor industry trends and adjust the content strategy accordingly. Team Management and Development
  • Lead, manage, and mentor a team of content creators, editors, and strategists. Foster a collaborative environment and guide the content team in producing high-quality materials.
  • Cross-Functional Collaboration: Work closely with the marketing head and other department leads to develop integrated content strategies.
  • Partner with the sales/pre-sales team to create content that supports sales enablement and lead-generation efforts. Liaise with external agencies and vendors as needed. Stakeholder Engagement: Engage with key internal stakeholders to understand business objectives and translate these into content strategies that support various functions within the organization
  • Communicate content strategy and results to senior management and gather feedback to refine content initiatives.

Primary Skillset & Preferred Experience:

  • Proven experience in content strategy and team management within a marketing framework
  • Strong leadership skills with the ability to drive content initiatives and inspire a team
  • Expertise in SEO, content marketing, digital marketing, and social media strategy.
  • Proficiency in content management systems, Google Analytics, and project management tools.
  • Excellent communication, writing, and editorial skills.
  • Experience in creating content for various formats and channels, including digital and traditional platforms.
  • Ability to analyze content performance and use data to inform content decisions.
  • Experience in the automotive domain is a plus
  • Strong project management skills with the ability to manage content schedules and deadlines within a fast-paced environment.
  • portfolio that demonstrates a strategic and creative approach to content creation and marketing.

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Hinduja Tech

Information Technology and Engineering Services

Chennai

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