JOB TITLE: QUALITY ASSURANCE MANAGER (QA) We are seeking a skilled Quality Assurance Manager (QA) to join our team. The ideal candidate will be responsible for leading and managing the overall quality assurance strategy, focusing on both manual and automation testing while leveraging AI-driven tools and methodologies to enhance efficiency and coverage. The QA lead will ensure that all software products meet the highest standards of quality and usability by performing comprehensive testing, including UI/UX testing, smoke testing, and utilizing modern testing tools like Selenium, Appium, and AI-powered platforms. The position also involves close collaboration with development teams in Scrum/Agile environments to ensure smooth and efficient release cycles. KEY RESPONSIBILITIES QA LEADERSHIP Lead the QA team, ensuring that testing processes and best practices are followed throughout the software development lifecycle. Act as the point of contact for all quality assurance activities, coordinating between developers, product managers, and other stakeholders. Stay abreast of AI advancements in software testing and integrate relevant technologies (e.g., AI-powered test automation, predictive analytics) into the QA strategy to improve testing efficiency and defect detection. MANUAL AND AUUTOMATION TESTING Design, develop, and execute manual test cases to identify functional and usability defects across multiple platforms. Implement and maintain automated testing frameworks using tools like Selenium and Appium. Ensure that automated scripts are maintained and updated as needed to improve coverage and efficiency. Utilize AI algorithms to generate and prioritize test cases for automation, enhancing test coverage and reducing manual effort. Explore AI-driven tools for intelligent test script maintenance and self-healing test automation. UI/UX TESTINGPerform rigorous UI/UX testing to ensure an intuitive, seamless user experience across all platforms. Provide feedback to developers and designers on improving the user interface to enhance usability and performance. Employ AI-based visual testing tools to detect UI anomalies and simulate diverse user interactions for comprehensive UX validation. Use AI to analyze user behavior patterns and predict potential usability issues. SMOKE TESTING AND TEST CASE EXECUTION Conduct smoke testing to verify the stability of new builds and deployments before more extensive test phases. Define, design, and execute various types of tests, such as regression, functional, and system testing. Leverage AI predictive analytics to identify high-risk areas for focused smoke testing and optimize test case execution. Use machine learning models to prioritize test suites based on historical defect data and code changes. COLLABORATION IN AGILE/ SCRUM ENVIRONMENT Work closely with development and product teams in Agile and Scrum methodologies to understand business requirements and ensure alignment with test strategies. Participate in daily stand-ups, sprint planning, and retrospectives to ensure transparency in testing progress and issues. Utilize AI-driven analytics to assess sprint performance, predict testing bottlenecks, and identify areas for process improvement in Agile/Scrum workflows. TOOLS AND TECHNOLOGY USUAGE Leverage testing tools such as Selenium, Appium, and other automation frameworks to build and maintain test suites. Maintain knowledge of the latest trends and technologies in testing, ensuring the team stays updated on testing tools and techniques. Explore and integrate AI-powered testing platforms that utilize machine learning for intelligent test optimization, defect prediction, and automated root cause analysis. Stay informed on emerging AI tools for continuous testing in CI/CD pipelines. REQUIRED SKILLS AND QUALIFICATIONS EXPEREINCE 3-5 years of hands-on experience in both manual and automation testing. Experience in UI/UX testing and understanding of user interface and user experience principles. Proven experience with Selenium, Appium, and other automation tools. Experience in smoke testing and understanding of functional, regression, integration, and system testing. Practical experience in Agile/Scrum environments. Excellent communication and collaboration abilities. Strong problem-solving skills and attention to detail. Familiarity with AI-driven testing tools and methodologies, such as machine learning for test case generation, predictive analytics for defect detection, and AI-based visual validation. KNOWLEDGEStrong understanding of software testing methodologies, test planning, and test case development. Knowledge of testing tools like Selenium, Appium, and other automation frameworks. Familiarity with test management and bug tracking tools. Basic understanding of CI/CD pipelines and integration with testing tools. Understanding of how AI can be applied to software testing, including areas like test automation, predictive analytics, intelligent test management, and AI-powered test optimization. EXPERTISE Expertise in UI/UX testing, including functional and usability testing. Experience with cross-platform testing for both functional and user experience. Experience with AI-based tools for automated UI testing, cross-platform compatibility checks, and intelligent test data generation.

Job Title: Project Manager – Agile Scrum Location: Salt Lake, Sector-5Employment Type: Full-TimeExperience Required: 5–9 years About the RoleWe are seeking an experienced Project Manager with a strong background in software development and a deep understanding of Agile Scrum methodologies. The ideal candidate will have 5 to 9 years of experience managing complex software projects and leading cross-functional teams in a dynamic, agile environment. This role requires exceptional leadership skills, a proactive approach to problem-solving, and a passion for delivering high-quality software solutions. Key ResponsibilitiesLead end-to-end software development projects using Agile Scrum methodologies.Manage project scope, schedule, resources, risks, and deliverables with a focus on quality and client satisfaction.Collaborate closely with product owners, developers, QA teams, and stakeholders to ensure requirements are clearly understood and delivered.Facilitate Agile ceremonies including sprint planning, daily stand-ups, sprint reviews, and retrospectives.Monitor project progress and performance, identifying and removing roadblocks to team success.Maintain transparency through effective project reporting and regular status updates to leadership and clients.Foster a culture of continuous improvement by encouraging team feedback and adapting processes as needed.Ensure compliance with internal processes and best practices. Required QualificationsUSA customers handling is mandatory.Communicate with multiple clients and coordinate multiple projects and shared manpower and external consultants.5–9 years of project management experience specifically in software development environments and digital transformation.Proven hands-on experience with Agile Scrum frameworks, including working as a Scrum Master or Agile Project Manager.Strong knowledge of Agile principles, tools, and practices (e.g.,Monday.com, Jira, Confluence, Azure DevOps).Excellent communication, leadership, and interpersonal skills.Ability to manage multiple priorities in a fast-paced environment.Strong problem-solving and organizational abilities.Bachelor’s degree in Computer Science, Information Technology, Business, or a related field.(Agile/Scrum certifications like CSM, PMI-ACP, or SAFe are a plus.) Preferred QualificationsExperience with scaling agile practices across multiple teams (e.g., SAFe, LeSS). Background in enterprise software solutions or product-based development.

Digital Marketing- Meta Ad Buyer Specialist (Social Media) / Ad Campaign Manager Location: Salt Lake, Sector- 5, Kolkata. Job Mode: On-site Experience: Mid-level (minimum 2 years) About the Role We are seeking a skilled and data-driven Meta Ad Buyer Specialist to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing Meta ad campaigns to drive exceptional results for our clients. If you are passionate about performance marketing, have hands-on experience with Meta ad platforms, and excel at turning data into actionable strategies, we want to hear from you! Key Responsibilities Campaign Management : Plan, set up, and manage Meta ad campaigns across platforms (Facebook, Instagram, etc.) to achieve client objectives. Budget Management : Allocate and manage ad budgets effectively to maximize ROI and meet KPIs. Ad Optimization : Develop and implement strategies to optimize ad performance, including A/B testing, audience targeting, and creative adjustments. Performance Monitoring : Track and analyse key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS to ensure campaign success. Reporting : Create detailed, client-facing reports that highlight campaign performance, insights, and recommendations for improvement. Strategy Development : Collaborate with the marketing team to craft data-driven strategies that align with client goals and industry trends. Stay Updated : Keep abreast of Meta’s advertising tools, algorithm changes, and industry best practices to maintain a competitive edge. Budget Management : Manage budgets of up to $50,000 across multiple client campaigns from the U.S. Qualifications Experience : 2–6 years of hands-on experience in Meta ad buying and performance marketing, with a proven track record of managing successful ad campaigns. Technical Skills : Proficiency in Meta Ads Manager, budget management, and ad optimization techniques. Familiarity with tools like Google Analytics, third-party tracking platforms, or CRM systems is a plus. Analytical Mindset : Strong ability to monitor and interpret ad KPIs, derive actionable insights, and create comprehensive performance reports. Strategic Thinking : Experience in developing and executing ad strategies to improve campaign performance and achieve client goals. Communication : Excellent verbal and written communication skills to present reports and collaborate with clients and internal teams. Education : Bachelor’s degree in marketing, advertising, business, or a related field is preferred but not mandatory. Big Budget Handling Experience : Hands on experience in handling large budgets for ad spent Show more Show less

Job Title: PHP Developer with WordPress Expertise We are seeking a skilled PHP Developer/Coder with a strong background in WordPress development, custom PHP, and API integrations to join our team. The ideal candidate should have 2–6 years of hands-on experience in the LAMP stack, with deep proficiency in WordPress plugin development, WooCommerce, and Elementor Pro, as well as exposure to MVC frameworks and custom e-commerce solutions. Key Responsibilities: Develop, customize, and optimize WordPress themes, custom post types, and plugins. Build and maintain custom PHP applications using Core PHP, MySQL, and MVC frameworks (e.g., Laravel, CodeIgniter). Design and implement features using WordPress hooks, shortcodes, and REST APIs. Customize and manage WooCommerce-based e-commerce websites. Work extensively with Elementor Pro for building flexible, high-performance designs. Integrate third-party APIs and services into WordPress and PHP projects. Customize the Moodle plugin for seamless WordPress integration and optimized user/course management. Design and optimize database schemas for performance and scalability. Ensure maintainable, scalable, and secure code with strong application of OOPS concepts in PHP. Debug and resolve technical issues effectively across the full stack. Collaborate with cross-functional teams to deliver robust and innovative web solutions. Requirements: Bachelor's degree in Computer Science, Information Technology, or a related field. 2–6 years of experience in LAMP stack and PHP development. Strong command of Core PHP, MySQL, and MVC frameworks (e.g., Laravel/CodeIgniter). Proven experience in WordPress development: custom post types, themes, plugins, and REST API integration. Hands-on experience with WordPress plugin development and customization. Strong working knowledge of WooCommerce and e-commerce website development. Proficiency in API integration (REST/SOAP/JSON/XML). Familiarity with Moodle plugin development and integration. Solid understanding and practical use of Object-Oriented Programming (OOPS) in PHP. Good knowledge of MySQL, database handling, and performance optimization techniques. Hands-on experience with HTML, CSS, JavaScript, and basic front-end customization. Proficient in using Git for version control. Strong analytical, debugging, and problem-solving skills.  Why Join Us? Join a collaborative and dynamic environment, working on innovative web solutions that meet high-quality standards. You'll play a critical role in shaping powerful WordPress and PHP-based platforms with real-world impact. Show more Show less

Job Description: Motion Graphics Video Editor Location: Salt Lake, Sector- 5, Kolkata. Job Mode: On-site Experience: Mid-level (minimum 2 years) About the Role Nature Technologies is seeking a talented and creative Motion Graphics Designer - Video Editor to join our dynamic team. The ideal candidate will have a strong background in video editing and motion graphics, with a passion for creating visually compelling content. This role involves producing high-quality videos for various platforms, collaborating with creative teams, and delivering projects that meet client expectations. Key Responsibilities Create engaging video content, including motion graphics, animations, and visual effects, for marketing, social media, and other digital platforms. Edit raw footage into polished videos using industry-standard software, ensuring high-quality output that aligns with project goals. Collaborate with the creative and marketing teams to conceptualize and execute video and motion graphics content. Incorporate feedback from stakeholders to refine and finalize video projects. Stay updated on the latest trends, tools, and techniques in motion graphics and video editing to enhance content quality. Manage multiple projects simultaneously, meeting deadlines while maintaining attention to detail. Requirements Minimum of 2 years of professional experience in video editing and motion graphics. Proficiency in industry-standard software , including: Adobe Premiere Pro or Final Cut Pro or DaVinci Resolve Adobe After Effects for visual effects and motion graphics Strong portfolio showcasing expertise in video editing, motion graphics, and visual effects. Excellent understanding of storytelling, pacing, and visual composition in video production. Ability to work independently and as part of a team in a fast-paced environment. Strong communication skills to collaborate with clients and team members effectively. Experience working with or for US-based clients is a plus , demonstrating familiarity with US market trends and expectations. Preferred Qualifications Experience with additional Adobe Creative Suite tools (e.g., Photoshop, Illustrator) for asset creation. Knowledge of 3D animation software (e.g., Cinema 4D) is a bonus. Familiarity with audio editing and sound design to enhance video projects. Show more Show less

Meta Ad Buyer Specialist (Social Media) / Performance Marketing (Meta) / Ad Campaign Manager About the Role We are seeking a skilled and data-driven Meta Ad Buyer Specialist to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing Meta ad campaigns to drive exceptional results for our clients. If you are passionate about performance marketing, have hands-on experience with Meta ad platforms, and excel at turning data into actionable strategies, we want to hear from you! Key Responsibilities Campaign Management : Plan, set up, and manage Meta ad campaigns across platforms (Facebook, Instagram, etc.) to achieve client objectives. Budget Management : Allocate and manage ad budgets effectively to maximize ROI and meet KPIs. Ad Optimization : Develop and implement strategies to optimize ad performance, including A/B testing, audience targeting, and creative adjustments. Performance Monitoring : Track and analyse key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS to ensure campaign success. Reporting : Create detailed, client-facing reports that highlight campaign performance, insights, and recommendations for improvement. Strategy Development : Collaborate with the marketing team to craft data-driven strategies that align with client goals and industry trends. Stay Updated : Keep abreast of Meta’s advertising tools, algorithm changes, and industry best practices to maintain a competitive edge. Budget Management : Manage budgets of up to $50,000 across multiple client campaigns from the U.S. Qualifications Experience : 2–6 years of hands-on experience in Meta ad buying and performance marketing, with a proven track record of managing successful ad campaigns. Technical Skills : Proficiency in Meta Ads Manager, budget management, and ad optimization techniques. Familiarity with tools like Google Analytics, third-party tracking platforms, or CRM systems is a plus. Analytical Mindset : Strong ability to monitor and interpret ad KPIs, derive actionable insights, and create comprehensive performance reports. Strategic Thinking : Experience in developing and executing ad strategies to improve campaign performance and achieve client goals. Communication : Excellent verbal and written communication skills to present reports and collaborate with clients and internal teams. Education : Bachelor’s degree in marketing, advertising, business, or a related field is preferred but not mandatory. Big Budget Handling Experience : Hands on experience in handling large budgets for ad spent Show more Show less

Job Title: SEO & Google Ads Specialist Location : Salt Lake, Sector 5, Kolkata (On-site) Experience : 2 to 5 years of experience Job Type : Full-time About the Company: Nature Technologies is a global software development and digital marketing company based in Kolkata, India, with clients across the USA and other international markets. We are seeking a results-driven SEO & Google Ads Specialist to manage organic and paid strategies for both in-house and client projects, focusing on delivering ROI and growth. Role Overview: As an SEO & Google Ads Specialist, you will be responsible for increasing online visibility through search engine optimization and paid ad campaigns. You should have a strong grasp of SEO best practices, paid search advertising, and client communication — especially for U.S.-based clients . Key Responsibilities: 🔍 Search Engine Optimization (SEO) Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl errors, speed, mobile-friendliness). Develop and execute keyword strategies through in-depth research and competitor analysis. Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema markup. Write and review SEO-friendly content: blogs, landing pages, product descriptions. Monitor keyword rankings, traffic trends, and user behavior using Google Search Console and Analytics. Identify and address content gaps and outdated pages. 💰 Google Ads (PPC) Campaign Management Plan, execute, and optimize Google Ads campaigns (Search, Display, and YouTube). Conduct keyword research, write ad copy, and test creatives to improve performance. Set up conversion tracking via Google Tag Manager and optimize bids based on goals (CPA, ROAS). Monitor campaign performance and make data-driven adjustments to maximize ROI. Create custom reports and dashboards to track paid campaign effectiveness. 🤝 Client Handling (U.S. Focus) Communicate with U.S.-based clients to gather briefs, provide updates, and deliver performance reports. Understand the business goals and audience of international clients to align strategies accordingly. Present SEO and PPC findings and recommendations clearly and professionally. 📊 Reporting & Analytics Track and report on KPIs across both SEO and PPC campaigns. Use tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads dashboard. Provide actionable insights and monthly performance reports. 🔄 Continuous Learning Stay updated with the latest Google algorithm changes and advertising platform updates. Experiment with new strategies, formats, and automation tools in both SEO and PPC. Required Skills & Qualifications: Minimum 2 years of experience in both SEO and Google Ads . Proven experience managing international clients, especially from the USA . Proficiency in tools like Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush/Ahrefs. Strong written and verbal communication skills for client interaction. Analytical mindset with strong problem-solving skills. Ability to handle multiple projects and deadlines efficiently. Show more Show less

Job Title: SEO & Google Ads Specialist Location : Salt Lake, Sector 5, Kolkata (On-site) Experience : 2 to 5 years of experience Job Type : Full-time About the Company: Nature Technologies is a global software development and digital marketing company based in Kolkata, India, with clients across the USA and other international markets. We are seeking a results-driven SEO & Google Ads Specialist to manage organic and paid strategies for both in-house and client projects, focusing on delivering ROI and growth. Role Overview : As an SEO & Google Ads Specialist, you will be responsible for increasing online visibility through search engine optimization and paid ad campaigns. You should have a strong grasp of SEO best practices, paid search advertising, and client communication — especially for U.S.-based clients . Key Responsibilities: Search Engine Optimization (SEO) Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl errors, speed, mobile-friendliness). Develop and execute keyword strategies through in-depth research and competitor analysis. Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema markup. Write and review SEO-friendly content: blogs, landing pages, product descriptions. Monitor keyword rankings, traffic trends, and user behavior using Google Search Console and Analytics. Identify and address content gaps and outdated pages. 💰 Google Ads (PPC) Campaign Management Plan, execute, and optimize Google Ads campaigns (Search, Display, and YouTube). Conduct keyword research, write ad copy, and test creatives to improve performance. Set up conversion tracking via Google Tag Manager and optimize bids based on goals (CPA, ROAS). Monitor campaign performance and make data-driven adjustments to maximize ROI. Create custom reports and dashboards to track paid campaign effectiveness. 🤝 Client Handling (U.S. Focus) Communicate with U.S.-based clients to gather briefs, provide updates, and deliver performance reports. Understand the business goals and audience of international clients to align strategies accordingly. Present SEO and PPC findings and recommendations clearly and professionally. 📊 Reporting & Analytics Track and report on KPIs across both SEO and PPC campaigns. Use tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads dashboard. Provide actionable insights and monthly performance reports. 🔄 Continuous Learning Stay updated with the latest Google algorithm changes and advertising platform updates. Experiment with new strategies, formats, and automation tools in both SEO and PPC. Required Skills & Qualifications: Minimum 2 years of experience in both SEO and Google Ads . Proven experience managing international clients, especially from the USA . Proficiency in tools like Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush/Ahrefs. Strong written and verbal communication skills for client interaction. Analytical mindset with strong problem-solving skills. Ability to handle multiple projects and deadlines efficiently. Show more Show less

Job Title: SEO & Google Ads Specialist Location : Salt Lake, Sector 5, Kolkata (On-site) Experience : 2 to 5 years of experience Job Type : Full-time About the Company: Nature Technologies is a global software development and digital marketing company based in Kolkata, India, with clients across the USA and other international markets. We are seeking a results-driven SEO & Google Ads Specialist to manage organic and paid strategies for both in-house and client projects, focusing on delivering ROI and growth. Role Overview: As an SEO & Google Ads Specialist, you will be responsible for increasing online visibility through search engine optimization and paid ad campaigns. You should have a strong grasp of SEO best practices, paid search advertising, and client communication — especially for U.S.-based clients . Key Responsibilities: 🔍 Search Engine Optimization (SEO) Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl errors, speed, mobile-friendliness). Develop and execute keyword strategies through in-depth research and competitor analysis. Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema markup. Write and review SEO-friendly content: blogs, landing pages, product descriptions. Monitor keyword rankings, traffic trends, and user behavior using Google Search Console and Analytics. Identify and address content gaps and outdated pages. 💰 Google Ads (PPC) Campaign Management Plan, execute, and optimize Google Ads campaigns (Search, Display, and YouTube). Conduct keyword research, write ad copy, and test creatives to improve performance. Set up conversion tracking via Google Tag Manager and optimize bids based on goals (CPA, ROAS). Monitor campaign performance and make data-driven adjustments to maximize ROI. Create custom reports and dashboards to track paid campaign effectiveness. 🤝 Client Handling (U.S. Focus) Communicate with U.S.-based clients to gather briefs, provide updates, and deliver performance reports. Understand the business goals and audience of international clients to align strategies accordingly. Present SEO and PPC findings and recommendations clearly and professionally. 📊 Reporting & Analytics Track and report on KPIs across both SEO and PPC campaigns. Use tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads dashboard. Provide actionable insights and monthly performance reports. 🔄 Continuous Learning Stay updated with the latest Google algorithm changes and advertising platform updates. Experiment with new strategies, formats, and automation tools in both SEO and PPC. Required Skills & Qualifications: Minimum 2 years of experience in both SEO and Google Ads . Proven experience managing international clients, especially from the USA . Proficiency in tools like Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush/Ahrefs. Strong written and verbal communication skills for client interaction. Analytical mindset with strong problem-solving skills. Ability to handle multiple projects and deadlines efficiently.

Job Title: SEO & Google Ads Specialist Location : Salt Lake, Sector 5, Kolkata (On-site) Experience : 2 to 5 years of experience Job Type : Full-time About the Company: Nature Technologies is a global software development and digital marketing company based in Kolkata, India, with clients across the USA and other international markets. We are seeking a results-driven SEO & Google Ads Specialist to manage organic and paid strategies for both in-house and client projects, focusing on delivering ROI and growth. Role Overview: As an SEO & Google Ads Specialist, you will be responsible for increasing online visibility through search engine optimization and paid ad campaigns. You should have a strong grasp of SEO best practices, paid search advertising, and client communication — especially for U.S.-based clients . Key Responsibilities: 🔍 Search Engine Optimization (SEO) Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl errors, speed, mobile-friendliness). Develop and execute keyword strategies through in-depth research and competitor analysis. Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema markup. Write and review SEO-friendly content: blogs, landing pages, product descriptions. Monitor keyword rankings, traffic trends, and user behavior using Google Search Console and Analytics. Identify and address content gaps and outdated pages. 💰 Google Ads (PPC) Campaign Management Plan, execute, and optimize Google Ads campaigns (Search, Display, and YouTube). Conduct keyword research, write ad copy, and test creatives to improve performance. Set up conversion tracking via Google Tag Manager and optimize bids based on goals (CPA, ROAS). Monitor campaign performance and make data-driven adjustments to maximize ROI. Create custom reports and dashboards to track paid campaign effectiveness. 🤝 Client Handling (U.S. Focus) Communicate with U.S.-based clients to gather briefs, provide updates, and deliver performance reports. Understand the business goals and audience of international clients to align strategies accordingly. Present SEO and PPC findings and recommendations clearly and professionally. 📊 Reporting & Analytics Track and report on KPIs across both SEO and PPC campaigns. Use tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads dashboard. Provide actionable insights and monthly performance reports. 🔄 Continuous Learning Stay updated with the latest Google algorithm changes and advertising platform updates. Experiment with new strategies, formats, and automation tools in both SEO and PPC. Required Skills & Qualifications: Minimum 2 years of experience in both SEO and Google Ads . Proven experience managing international clients, especially from the USA . Proficiency in tools like Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush/Ahrefs. Strong written and verbal communication skills for client interaction. Analytical mindset with strong problem-solving skills. Ability to handle multiple projects and deadlines efficiently.

Job Title: SEO & Google Ads Specialist Location : Salt Lake, Sector 5, Kolkata (On-site) Experience : 2 to 5 years of experience Job Type : Full-time About the Company: Nature Technologies is a global software development and digital marketing company based in Kolkata, India, with clients across the USA and other international markets. We are seeking a results-driven SEO & Google Ads Specialist to manage organic and paid strategies for both in-house and client projects, focusing on delivering ROI and growth. Role Overview: As an SEO & Google Ads Specialist, you will be responsible for increasing online visibility through search engine optimization and paid ad campaigns. You should have a strong grasp of SEO best practices, paid search advertising, and client communication — especially for U.S.-based clients . Key Responsibilities: 🔍 Search Engine Optimization (SEO) Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl errors, speed, mobile-friendliness). Develop and execute keyword strategies through in-depth research and competitor analysis. Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema markup. Write and review SEO-friendly content: blogs, landing pages, product descriptions. Monitor keyword rankings, traffic trends, and user behavior using Google Search Console and Analytics. Identify and address content gaps and outdated pages. 💰 Google Ads (PPC) Campaign Management Plan, execute, and optimize Google Ads campaigns (Search, Display, and YouTube). Conduct keyword research, write ad copy, and test creatives to improve performance. Set up conversion tracking via Google Tag Manager and optimize bids based on goals (CPA, ROAS). Monitor campaign performance and make data-driven adjustments to maximize ROI. Create custom reports and dashboards to track paid campaign effectiveness. 🤝 Client Handling (U.S. Focus) Communicate with U.S.-based clients to gather briefs, provide updates, and deliver performance reports. Understand the business goals and audience of international clients to align strategies accordingly. Present SEO and PPC findings and recommendations clearly and professionally. 📊 Reporting & Analytics Track and report on KPIs across both SEO and PPC campaigns. Use tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads dashboard. Provide actionable insights and monthly performance reports. 🔄 Continuous Learning Stay updated with the latest Google algorithm changes and advertising platform updates. Experiment with new strategies, formats, and automation tools in both SEO and PPC.  Required Skills & Qualifications: Minimum 2 years of experience in both SEO and Google Ads . Proven experience managing international clients, especially from the USA . Proficiency in tools like Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush/Ahrefs. Strong written and verbal communication skills for client interaction. Analytical mindset with strong problem-solving skills. Ability to handle multiple projects and deadlines efficiently.