Job Title: Marketing & Sales Executive Job Role Overview: The Marketing & Sales Executive is responsible for identifying and developing new business opportunities, building relationships with clients, and executing marketing strategies to boost brand awareness and drive sales. This role combines strategic thinking, market research, client management, and strong communication skills. Key Responsibilities: Sales Duties: Identify potential clients and generate leads. Conduct sales presentations and product demonstrations. Follow up with leads and close sales deals. Achieve or exceed monthly/quarterly sales targets. Maintain strong relationships with existing clients for repeat business. Marketing Duties: Conduct market research to understand consumer trends and competitor strategies. Assist in developing and executing marketing campaigns (digital and traditional). Coordinate with advertising, PR, and design teams for promotional materials. Manage social media and digital marketing efforts. Attend trade shows, exhibitions, and networking events. Administrative & Reporting: Prepare sales reports, forecasts, and marketing analytics. Maintain customer databases using CRM software. Collaborate with cross-functional teams (e.g., product, operations). Key Skills & Competencies: Strong communication and interpersonal skills. Persuasive selling abilities. Strategic and creative thinking. Knowledge of marketing tools and CRM systems. Proficiency in Microsoft Office (Excel, PowerPoint, Word). Understanding of digital marketing and social media platforms. Negotiation and problem-solving skills. Ability to work independently and in a team. Educational Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Experience Requirements: Entry-level to 3+ years of experience in sales, marketing, or a related field (depending on the company). Career Progression: Marketing & Sales Executives can grow into roles like: Sales Manager Marketing Manager Business Development Manager Regional Sales Head Product Manager