Mech Power Technology Pvt Ltd With a focus on design, development and manufacturing, we harness state-of-the-art technologies to offer a comprehensive range of high-quality products and services tailored to meet your needs for your electronics. Mech Power, from the same group as PCB Power (pcbpower.com), understands the challenges electronics designers and engineers face, allowing us to provide comprehensive solutions that bridge gaps at the foundational level. Our expertise in mechanical products, coupled with knowledge from PCB Power, ensures streamlined design processes and optimized product development. Role Description Mech Power is seeking a Sr Executive in Digital Marketing to join our team in Ahmedabad. This is a full-time, on-site role, and the Sr Executive in Digital Marketing will take lead on developing and implementing marketing strategies, managing PPC campaigns, ensuring website optimization, and conducting market research. They will also collaborate with cross-functional teams and stakeholders, providing insights and updates to ensure efficient adaptation to market trends. Job Responsibilities Conduct market research to find answers about consumer requirements, habits, and trends Brainstorm and develop ideas for creative marketing campaigns Manage outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Liaise with external vendors to execute promotional events and campaigns Collaborate with digital marketing agencies to coordinate brand awareness and marketing efforts Plan and execute initiatives to reach the target audience through appropriate channels (social media, professional media and e-mail) Analyse marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Undertake individual tasks of a marketing plan as assigned. Collect content for various marketing campaigns. Write content for Social Media, blogs and web pages. Assist in video and photoshoot activities related to pre and post-shoot. Ensure deliverables are completed by influencers or students we sponsor within deadline and assist them for any query. Identify and build relationships with prominent influencers Brainstorm new and creative approaches to influencer campaigns. Qualifications Bachelor's degree or higher in Marketing, Digital Marketing, or a related field 3-5 years of experience in digital marketing with a strong background in search engine optimization (SEO), search engine marketing (SEM), paid media, and social media marketing (SMM) Excellent understanding and experience in Google Analytics, Google Adwords, and Google Tag Manager Proficiency in HTML, CSS, and WordPress Experience in e-commerce and website optimization, including A/B testing and conversion optimization Ability to analyze market trends and draw insights to optimize marketing strategies Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams and stakeholders Strong analytical skills and the ability to multitask and work independently Show more Show less