Marketing Associate

As a Marketing Specialist, your primary responsibilities will include tracking advertising costs, researching consumer behaviour, and exploring market trends and opportunities. Your success in this role will depend on your experience with PPC campaigns and your ability to process and analyze marketing data effectively. Your main goal will be to ensure that our marketing budget is spent efficiently and that we reach our target audience through successful campaigns. Your day-to-day duties will involve analyzing sales funnels and customer intent, developing and executing marketing campaigns for Facebook and Google Ads, measuring the ROI of online advertising campaigns, and reporting on key marketing KPIs such as leads, conversion rates, app traffic, and social media engagement. You will also be responsible for monitoring budget distribution and the performance of paid ad campaigns, conducting competitive research, and analyzing benchmarking data. Additionally, you will need to research and implement marketing tools to support our promotional projects, including automation software and social media scheduling tools. To qualify for this role, you should have at least 2 years of experience in a similar position, with expertise in Google Analytics, a deep understanding of SEM campaign strategies, and experience with PPC campaigns. Proficiency in MS Excel, strong analytical abilities, and hands-on experience with platforms like Playconsole, Google Analytics, and Firebase are also essential for this role.,