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Manager - Digital Marketing & Operations

2 - 6 years

2 - 5 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities

  • Develop and execute brand promotion strategies across multiple channels, including social media platforms like Facebook, Instagram, Google Ads, and paid advertising campaigns.
  • Create engaging content for various formats such as videos, blog posts, articles, infographics, podcasts, webinars, and more.
  • Conduct keyword research to optimize website SEO and improve organic traffic through search engines.
  • Collaborate with cross-functional teams to drive business growth through effective marketing initiatives.
  • Monitor campaign performance using analytics tools like Google Analytics and provide regular reports on key metrics.
  • Lead digital marketing initiatives including SEO strategy, social media, and paid campaigns
  • Strategize and direct the creation of assets: blogs, videos, posts, and more
  • Manage social media accounts; schedule posts and engage with followers
  • Track patient appointments and ensure tech-readiness before consultations
  • Liaise with doctors and provide appointment clearance
  • Oversee chatbot interactions and in-app messaging with patients
  • Coordinate internal and external meetings and events
  • Support administrative processes and assist with vendor onboarding
  • Monitor app performance and drive growth in user and patient base

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