Lead - Internal Communications

Key Responsibilities

Employee Communications

• Create and manage content for internal newsletters, emails, and other communication channels
• Own the day-to-day management and content updates of the company intranet
• Develop compelling narratives and content that showcase company culture and values
• Write and edit communications for company-wide announcements, policies, and initiatives
• Create and maintain internal communication calendars
• Track and analyse the effectiveness of internal communications through metrics and employee feedback

Employee Engagement Initiatives

• Partner with HR to develop and execute communication plans for engagement programs
• Create content and communications for internal events
• Support the development and distribution of employee surveys
• Design and implement communication campaigns to boost engagement across the organisation
• Create and maintain communication templates for regular employee updates

Leadership Communications

• Support the creation of content for CEO and CXO communications, including internal emails, media statements, speeches, etc
• Assist in developing presentation materials for leadership town halls and meetings
• Draft internal announcements and updates from leadership team members
• Help maintain consistency in leadership communication style and messaging

Intranet Management

• Lead the content strategy and management for the Intranet
• Create and implement content plans for regular intranet updates
• Manage the intranet content calendar
• Ensure all content is current, relevant, and aligned with company objectives
• Train and support content contributors across the organization

Sensitization Programmes

• Collaborate with HR to develop communication materials for sensitization programs
• Create ongoing communication campaigns to reinforce key messages
• Design and implement follow-up communications to ensure message retention
• Track and measure the effectiveness of sensitization communications

Unboxed Internal Community

• Develop and implement strategies to encourage employee participation in content creation for Unboxed by Croma
• Identify and coordinate with potential colleagues for video features
• Create processes and guidelines for employee-generated content
• Manage the internal community aspect of the Unboxed platform

Required Qualifications

• Bachelor's degree in Communications, Journalism, or related field
• 10+ years of experience in internal communications
• Proven track record of creating engaging internal communication campaigns
• Experience with intranet content management systems
• Strong project management skills
• Excellence in writing and editing for various internal audiences

Preferred Qualifications

• Experience in retail or technology sector
• Knowledge of video production and digital content creation
• Experience with employee engagement metrics and analysis
• Understanding of change management communications
• Experience with leadership communications

Key Competencies

• Exceptional writing and editing skills
• Strong interpersonal and relationship-building abilities
• Excellent project management and organizational skills
• Creative thinking and problem-solving capabilities
• Ability to handle sensitive information with discretion
• Strong understanding of employee engagement principles
• Ability to translate complex information into clear, engaging content

Reporting Structure

• Reports to the Head of Corporate Communications
• Works closely with HR team and department heads
• Collaborates with various internal stakeholders across stores, distribution centres, and the corporate office