Internet | Times Ad Platform

Job Description

?JOB DESCRIPTION ? Job Title: Product Lead- Ad Tech ? Location: NOIDA ? VERTICAL: Times Ad Platform ? DOMAIN: Product Management ? EXPERIENCE: 9+ years in Product Management (preferably in AdTech, Data, or AI) ?? ? At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As ? India s largest digital products company, we have a significant presence across a wide range of ? categories, including News, Sports, Fintech, and Enterprise solutions. ? Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times ? Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of ? these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. ? As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are ? proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by ? Aon Hewitt. ? We are driven by the excitement of new possibilities and are committed to bringing innovative ? products, ideas, and technologies to help people make the most of every day. Join us and take us to the ? next level! ? About the Business Unit? ? Colombia is a contextual AI-driven AdTech platform that revolutionizes digital advertising with cutting- ? edge technology. By utilizing advanced machine learning and AI, Colombia delivers highly targeted and ? personalized ad experiences, ensuring optimal engagement and performance. Our platform seamlessly ? integrates with publishers and advertisers, offering robust solutions for display, video, and native ? advertising. ? With over 650 million unique users monthly, Colombia leverages data-driven insights to provide ? unmatched reach and engagement. As part of India s largest premium content network, we ensure high- ? quality user interaction and engagement. With over 15 billion recommendations per month & 650 Mn + ? unique users, we guarantee massive audience reach. ? Utilizing AI & ML models for lookalike audience creation, bid prediction, and contextual targeting, ? Colombia enhances campaign effectiveness and user engagement. Our AI-powered user segmentation and ? article annotation streamline processes, delivering more accurate and relevant user experiences. ? Experience the future of advertising with Colombia. . . ? Job Requirement : ? ? ? ? ? ?Product Ownership: Own and evolve the data layer powering Colombias AdTech stack ? ? ? ? ? ?AI/ML Use Case Enablement: Define and prioritize product requirements for AI-driven ad serving ? ? ? ? ? ?AdTech Ecosystem Integration: Lead integration with SSPs, DSPs, DMPs, CDPs, and internal/external APIs to enhance audience intelligence and campaign performance. ? ? ? ? ? ?Privacy & Compliance ? ? ? ? ? ?Cross-Functional Leadership: Collaborate with engineering, analytics, sales, and operations teams to execute product roadmaps and GTM strategies. ? ? ? ? ? ?Innovation & Impact: Explore & stay up to date with the latest AI and GenAI capabilities for recommendation engines, predictive audience modeling, and smart creatives. ? Required Skills & Experience ? ? ? ? ? ?7+ years of experience in Product Management with a focus on AdTech, MarTech, Data Infrastructure, AI use cases ? ? ? ? ? ?Strong understanding of programmatic advertising, real-time bidding, cookies vs. cookieless targeting, and contextual systems etc. ? ? ? ? ? ?Experience with data pipelines, AI, and machine learning frameworks ? ? ? ? ? ?Proven track record of building scalable platforms or APIs used for audience targeting or campaign optimization ? ? ? ? ? ?Ability to translate complex tech into simple, business-friendly outcomes ? ? ? ? ? ?Strong analytical mindset and familiarity with tools like BigQuery, SQL, GA, etc. ? ? ? ? ? ?Excellent communication and stakeholder management skills ? ? ? ? ? ?Experience working with GenAI, LLMs, or AI Agents in marketing/advertising use cases