Hiring For Branding - Botanic Healthcare

Job Title

Company

Experience

Industry

About Botanic Healthcare

herbal extracts

Role Overview

Head Marketing

Key Responsibilities

1. Branding & Market Positioning

• Define and implement a global brand strategy to position Botanic Healthcare as a trusted, science-backed herbal and nutraceutical company.
  
• Strengthen brand recall and differentiation in competitive international markets.
  
• Oversee packaging, product visuals, and digital assets for brand consistency.
  

2. B2B & Product Marketing

• Develop B2B campaigns targeting formulators, manufacturers, distributors, and brand owners worldwide.
  
• Own end-to-end product marketing: market research, competitor analysis, messaging, and GTM strategies.
  
• Support business development teams with sales tools, presentations, product brochures, and technical documents.
  

3. International Exhibitions & Trade Shows

• Strategically plan Botanic Healthcare’s participation in global exhibitions (e.g., Vitafoods, SupplySide West, FI Europe/Asia).
  
• Lead booth conceptualization, marketing collateral, pre/post-show communication, and lead generation efforts.
  
• Evaluate ROI and implement data-driven improvements in future events.
  

4. Corporate Communications

• Oversee all corporate communication—internal and external.
  
• Develop thought leadership content, press releases, newsletters, and presentations.
  
• Build media relations and manage public relations aligned with the company’s global brand voice.
  

5. Digital & Content Marketing

• Supervise content strategies for the website, LinkedIn, newsletters, and B2B directories.
  
• Drive engagement through storytelling, educational content, and product highlights.
  
• Optimize SEO and online visibility to support inbound leads.
  

6. Team Leadership & Budgeting

• Build and lead a performance-driven marketing team.
  
• Define KPIs, allocate budgets, and ensure timely execution of all marketing initiatives.
  
• Collaborate cross-functionally with R&D, Sales, and Regulatory Affairs.
  

Qualifications & Skills

• MBA in Marketing, or a Master's in Life Sciences with a specialization in Marketing.
  
• 10–15 years of progressive experience in B2B marketing within nutraceuticals, herbal extracts, or pharma.
  
• Proven track record in international brand building, product marketing, and trade shows.
  
• Excellent leadership, project management, and communication skills.
  
• Strong knowledge of global regulatory frameworks, market trends, and buyer behavior in the natural ingredients space.

Intersted candidates can apply to office@botanichealthcare.net

Regards

Priya Darshini

office@botanichealthcare.net