Google Ads & Meta Ads Expert

Job Summary:

We are looking for a highly skilled Google Ads and Meta (Facebook & Instagram) Ads Expert with a strong background in eCommerce and service-based digital marketing. The ideal candidate will be responsible for strategizing, executing, optimizing, and scaling paid campaigns to drive quality traffic, conversions, and ROI across platforms.

Key Responsibilities:

• Develop and implement Google Ads and Meta Ads strategies for eCommerce and service-oriented clients.
• Plan and manage ad campaigns across Search, Display, Shopping, YouTube (Google), and Facebook, Instagram (Meta).
• Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
• Optimize ad copies, creatives, landing pages, and conversion funnels to maximize ROI.
• Monitor campaign performance, analyze data, and generate actionable insights.
• Prepare detailed reports on KPIs and campaign performance.
• Collaborate with creative and content teams for ad assets.
• Stay updated with the latest trends, algorithm updates, and best practices in PPC and social advertising.

Requirements:

• Proven experience managing Google Ads and Meta Ads for eCommerce and service brands.
• Strong understanding of conversion tracking, retargeting, audience segmentation, and campaign scaling.
• Hands-on experience with Google Ads Manager, Meta Business Suite, and Google Analytics.
• Ability to manage budgets and deliver on performance goals.
• Knowledge of sales funnels, landing page optimization, and lead generation.
• Google Ads and/or Meta Certifications (preferred).
• Excellent analytical, communication, and reporting skills.

Preferred Skills:

• Experience with Shopify, WooCommerce, or other eCommerce platforms.
• Experience in running lead generation campaigns for service industries like healthcare, education, real estate, etc.
• Familiarity with tools like SEMrush, Ahrefs, Hotjar, and HubSpot.

Job Types: Full-time, Permanent

Pay: ₹360,000.00 - ₹400,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Experience:

• Google Ad Manager: 2 years (Required)
• SEO: 3 years (Required)
• Digital marketing: 3 years (Required)

Work Location: In person