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Associated Broadcasting
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General Manager Brand Marketing

General Manager Brand Marketing

Associated Broadcasting

10 - 15 years

15 - 25 Lacs

Bengaluru

Posted:5 days ago| Platform:

Apply

Skills Required

10+ years in Branded Content sales with strong sales acumen and creativity Develop and execute branded content solutions drive revenue growth and build client relationships

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Partner with clients to conceptualise and deliver innovative, creative solutions across multiple platforms, ensuring alignment with their objectives.

Drive Revenue Growth from the Region through Branded Content Solutions, IP sponsorship sales and media partnerships

Develop and pitch innovative branded content concepts, including creating new IPs and Advertiser Funded Programming (AFPs), leveraging a deep understanding of partner brands.

Build long-term relationships with top clients and Media agencies & cultivate future business from them.

Pro-active pitches to Corporates based on Brand Objectives. Ensure offerings are being ideated and created for the client based on content opportunities/client briefs

Requirement:

Sales Acumen:10+ years of experience in Branded Content sales is essential, with a proven track record of meeting and exceeding targets. Candidates should be adept at building relationships, negotiating deals, and closing sales effectively.

Content Marketing Knowledge: Understanding content marketing principles is crucial. Candidates should be able to articulate the value of branded content to potential clients and demonstrate how it can align with their marketing objectives.

Creativity: The ability to think creatively and develop innovative ideas for branded content campaigns is highly desirable.

Preferred candidate profile

Collaboration: Branded content sales often involve collaboration with various stakeholders, including clients, content creators, and internal teams. Candidates should be team players who can collaborate and coordinate efforts to deliver successful campaigns

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10.0 - 15.0 yrs

INR 15 - 25 Lacs

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Associated Broadcasting

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Los Angeles

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General Manager Brand Marketing

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Role & responsibilities

Partner with clients to conceptualise and deliver innovative, creative solutions across multiple platforms, ensuring alignment with their objectives.

Drive Revenue Growth from the Region through Branded Content Solutions, IP sponsorship sales and media partnerships

Develop and pitch innovative branded content concepts, including creating new IPs and Advertiser Funded Programming (AFPs), leveraging a deep understanding of partner brands.

Build long-term relationships with top clients and Media agencies & cultivate future business from them.

Pro-active pitches to Corporates based on Brand Objectives. Ensure offerings are being ideated and created for the client based on content opportunities/client briefs

Requirement:

Sales Acumen:10+ years of experience in Branded Content sales is essential, with a proven track record of meeting and exceeding targets. Candidates should be adept at building relationships, negotiating deals, and closing sales effectively.

Content Marketing Knowledge: Understanding content marketing principles is crucial. Candidates should be able to articulate the value of branded content to potential clients and demonstrate how it can align with their marketing objectives.

Creativity: The ability to think creatively and develop innovative ideas for branded content campaigns is highly desirable.

Preferred candidate profile

Collaboration: Branded content sales often involve collaboration with various stakeholders, including clients, content creators, and internal teams. Candidates should be team players who can collaborate and coordinate efforts to deliver successful campaigns

More Jobs at Associated Broadcasting