The ASM reports to the Country Manager or Country Sales Manager of the region assigned and plays a crucial role in supporting the Country Manager in achieving sales targets, managing the sales team, and driving revenue growth. Responsibilities: Sales Strategy Development: Collaborate with the Country Manager to develop sales strategies and plans aligned with the company's objectives and market dynamics. Sales Team Management: Assist in managing and motivating the sales team to achieve individual and collective sales targets. This involves providing guidance, training, coaching, and performance feedback to the salespeople. Sales Forecasting and Planning: Support in forecasting sales volumes, setting sales targets, and developing sales plans to maximise revenue and market share. Customer Relationship Management (CRM): Help in maintaining strong relationships with key customers and accounts. This may involve participating in meetings with customers, resolving customer issues, and ensuring high levels of customer satisfaction. Sales Performance Analysis: Assist in analyzing sales performance, including sales revenue and pipeline activity. Sales Reporting: Prepare regular sales reports and updates for the Country Manager, providing insights into sales performance, market trends, and competitor activities. Training and Development: Assist in training new sales team members to enhance their sales skills and product knowledge. Cross-functional Collaboration: Collaborate with other departments such as marketing, operations, quality and customer service departments to ensure alignment of sales efforts with overall business objectives. Assist in Sales Negotiations: Support the sales team in negotiating contracts, pricing, and terms with customers to ensure mutually beneficial agreements. Compliance and Ethics: Ensure that all sales activities adhere to company policies, legal requirements, and ethical standards. Backup for the Country or Sales Manager: Act as a backup to the Sales Manager in their absence, assuming responsibilities and decision-making authority as needed. Other duties as assigned Pre-requisities: A bachelor's degree in business administration, management, or engineering may be preferred. Demonstrated experience in leading and managing teams effectively, including hiring, training, and performance management. Strong leadership qualities with the ability to inspire and motivate teams to achieve common goals. Excellent decision-making and problem-solving skills, able to make sound judgments in complex situations. Effective communication skills, including the ability to influence stakeholders, and negotiate effectively. Possesses an analytical mindset to interpret financial data, market trends, and performance metrics to make informed decisions. Strategic thinking and ability to develop and execute business plans aligned withorganizational goals and objectives. Strong sales and marketing acumen, with a track record of driving revenue growth and market expension.