Email Marketing Executive

Job Description

We are looking for a results-driven Email Marketing Executive with 1 to 3 years of experience to join our team. The ideal candidate will be responsible for developing, executing, and optimizing email marketing campaigns to generate high-quality leads for our digital services including Website Development, SEO, SMO, PPC, and other marketing solutions.

Key Responsibilities:

• Plan, design, and execute email marketing strategies to drive engagement and lead generation.
• Run targeted email campaigns with a focus on lead conversion and ROI.
• Identify and qualify leads based on parameters such as domain URL, website analysis, business location, email ID, currency, and service relevance.
• Ensure the quality and relevance of leads before handing them over to the sales team.
• Conduct regular audits and quality checks on generated leads.
• Maintain an up-to-date lead database with complete and accurate details.
• Analyze campaign performance metrics and provide actionable insights to improve outcomes.
• Coordinate with the sales and digital teams to ensure seamless lead follow-ups and client communication.
• Execute mass mailing campaigns while maintaining a high deliverability rate.
• Consistently generate leads related to Digital Marketing (SEO, SMM, PPC), Web Development, and related services.

Requirements:

• Proven experience in B2B email marketing and lead generation (minimum 1 year).
• Strong understanding of digital marketing services and industry trends.
• Experience with email marketing tools (like Mailchimp, Sendinblue, etc.).
• Ability to perform data analysis to assess campaign effectiveness.
• Attention to detail and a proactive approach to lead qualification.
• Excellent communication, coordination, and organizational skills.
• Ability to work independently and collaboratively in a team environment.

Job Types: Full-time, Permanent

Pay: Up to ₹40,473.49 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Language:

• English (Required)

Work Location: In person