Dynamics 365 Customer Insights Technical Lead

Job Description

Responsibilities : - Lead and implement end-to-end technical solutions within D365 Customer Insights (Data and Journeys) to meet diverse client requirements, from initial design to deployment and support. - Design and configure CI data unification processes, including data ingestion pipelines, matching and merging rules, and segmentation models to create comprehensive and actionable customer profiles. - Demonstrate deep expertise in data quality management and ensuring data integrity. - Proficiency in integrating data with CI-Data using various methods, including standard connectors, API calls, and custom ETL pipelines (Azure Data Factory, SSIS). - Experience with different data sources and formats. - Hands-on experience with the Power Platform, including Power Automate (flows for data integration and automation), Power Apps (for custom interfaces and extensions), and Dataverse (data modeling and storage). - Strong skills in JavaScript, Power Fx, or other scripting languages relevant to CI customization and plugin development. - Ability to develop, test, and deploy custom functionalities, workflows, and plugins to enhance CI capabilities. - Proven experience in customer journey mapping, marketing automation, and campaign management using CI-Journeys. - Ability to design and implement personalized customer journeys based on data insights and business objectives. - Proactively troubleshoot and resolve technical issues within CI-Data and CI-Journeys environments, focusing on data integrity, performance optimization, and system stability. - Conduct root cause analysis and implement effective solutions. - Strong analytical and problem-solving skills, with experience leveraging CI data analytics to generate actionable business insights and recommendations. - Ability to translate data into compelling narratives and visualizations. - Excellent written and verbal communication skills for effectively liaising with stakeholders, clients, and internal teams. - Ability to clearly articulate technical concepts to both technical and non-technical audiences. - Provide technical mentorship and guidance to junior team members. - Contribute to knowledge sharing and best practices within the team. - Stay up-to-date with the latest D365 Customer Insights features, updates, and best practices. - Proactively seek opportunities to expand your technical knowledge and skills. Required Skills & Experience : - 9+ years of experience working with D365 Customer Insights (Data and Journeys), with a strong focus on technical implementation and configuration. - In-depth understanding of data unification, segmentation, and profile creation within CI-Data. - Proficiency in data integration with CI-Data using connectors, API calls, and custom ETL pipelines. - Hands-on experience with Power Platform tools (Power Automate, Power Apps, Dataverse). - Strong skills in JavaScript, Power Fx, or other scripting languages used for CI customization and plugin development. - Proven experience in customer journey mapping, marketing automation, and campaign management within CI-Journeys. - Deep understanding of marketing and customer experience principles and their application within CI. - Strong analytical and problem-solving skills, with experience using CI data analytics to drive business insights. - Excellent written and verbal communication skills.