Digital Marketing Executive

Job Title: Digital Marketing Executive – App & Ads Marketing
Location: Bangalore, India
Reports to: Head of Technology

Job Summary:
We are seeking a proactive and skilled Digital Marketing Executive to manage app marketing, paid advertising, and digital growth initiatives for our taxi and ride-hailing platform in Bangalore. The ideal candidate should be hands-on with Google & Meta Ads, app install campaigns, and performance tracking, with a strong understanding of growth strategies for mobile-first platforms.

Key Responsibilities:

1. App & Paid Ads Marketing

• Execute paid ad campaigns across Google Ads (Search, Display, UAC) and Meta (Facebook & Instagram) to drive app installs and ride bookings
• Optimize Cost-Per-Install (CPI), Cost-Per-Action (CPA), and Return on Ad Spend (ROAS)
• Run A/B testing for creatives, copy, and landing pages
• Support in budget tracking and cost optimization under the direction of the Head of Technology

2. App Store Optimization (ASO) & Play Store Management

• Improve app visibility and rankings through ASO strategies (keyword optimization, creative testing, reviews management)
• Regularly update app listings with promotional content and seasonal messaging
• Monitor competitor apps and ASO benchmarks

3. Performance Monitoring & Analytics

• Track campaign performance using Google Analytics, Firebase, Meta Ads Manager, and other tools
• Generate reports on key performance indicators (KPIs) like installs, ride conversions, retention, and cost metrics
• Provide insights to support ongoing optimization

4. Coordination & Support

• Coordinate with the Tech, Content, and Design teams for execution of campaigns and creatives
• Monitor app feedback and collaborate on improvements in user engagement
• Assist with promotional events, app launches, or campaign-based requirements

Requirements:

• Bachelor’s degree in Marketing, Digital Media, or related field
• 2–4 years of hands-on experience in digital marketing with focus on paid ads and app promotion
• Strong command of Google Ads, Meta Ads, and app marketing techniques
• Familiarity with tools like Firebase, Google Analytics, Play Console, and App Store Connect
• Data-driven mindset with strong attention to performance metrics
• Ability to work in a fast-paced, execution-heavy environment

Preferred Qualifications:✓ Certification in Google Ads / Meta Blueprint
✓ Experience with mobility, ride-hailing, or app-based service startups✓ Basic understanding of local (Bangalore/Kannada) user behavior is a plus

What We Offer:

• Opportunity to grow in a performance-driven, tech-enabled startup
• Exposure to high-growth marketing strategies in the mobility space
• A collaborative work culture reporting directly to senior leadership

Job Type: Full-time

Pay: ₹31,258.77 - ₹41,665.00 per month

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Schedule:

• Day shift

Work Location: In person