Digital marketing executive

Role Description

This is a full-time on-site role located in Chengalpattu for a Digital Marketing Executive at Skiez Technologies India Pvt Ltd. The Digital Marketing Executive will be responsible for marketing, communication, social media marketing, web content writing, and web analytics.

Your role

· Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.

· Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.

· Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.

· Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.

· Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Your tasks

· Create and curate social media campaigns, including content creation, publishing, and community management.

· Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

· Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.

· Develop and execute email marketing campaigns.

· Analyse analytics and engagement metrics to measure campaign performance.

· Prepare and present monthly/quarterly reports to stakeholders.

Your profile

· 1+ years of experience in digital marketing or content marketing.

· Experience with web analytics tools like Google Analytics and Search Console.

· Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.

· Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.

· Excellent communication, presentation and interpersonal skills.

Preferred skills and qualifications

· Experience with graphic design and content production.

· Knowledge of website CMS and marketing automation tools.

Job Type: Full-time

Pay: ₹10,007.37 - ₹15,000.00 per month

Schedule:

• Day shift

Work Location: In person

Job Type: Full-time

Pay: ₹10,015.08 - ₹15,000.00 per month

Work Location: In person