Digital Marketing Executive

We are looking for a highly motivated and experienced Digital Marketing Executive who has a strong command over SEO, Social Media Marketing (SMM), Google Ads, and Influencer Marketing. The ideal candidate should have a proven track record of building brands, managing digital campaigns end-to-end, and delivering measurable results across various platforms.

This is a performance-driven role that requires strategic thinking, hands-on execution, and creative problem-solving to drive brand visibility, engagement, and lead generation.

Key Responsibilities:

• Develop, execute, and optimize SEO strategies to improve organic search rankings and website traffic.
• Manage and grow brand presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Create and manage paid campaigns on Google Ads and other advertising platforms (Search, Display, YouTube).
• Plan and execute influencer marketing campaigns with relevant micro and macro influencers.
• Collaborate with design and content teams to produce engaging visuals and creatives.
• Analyze campaign performance regularly using tools like Google Analytics, Meta Business Manager, etc., and generate actionable insights.
• Build and execute monthly digital marketing calendars aligned with brand goals and campaigns.
• Coordinate with internal teams and external vendors for timely execution of campaigns.
• Stay updated with the latest trends in digital marketing, platform updates, and competitor strategies.

Required Skills & Qualifications:

• Minimum 2 years of relevant work experience in Digital Marketing.
• Strong understanding of SEO, keyword research, and technical optimization.
• Experience in handling and scaling Google Ads and paid ad campaigns.
• Proven success with social media strategies and platform-specific content.
• Experience in influencer onboarding, coordination, and campaign tracking.
• Familiarity with marketing tools like Google Analytics, Google Search Console, Meta Ads Manager, etc.
• Ability to work independently, take ownership of campaigns, and meet deadlines.
• Strong communication skills and a creative approach to marketing.

Preferred:

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Prior experience in a consumer brand or lifestyle product industry is a plus.
• Ability to ideate and run product launch campaigns.

Why Join Us?

• Be a part of a fast-growing consumer brand (Featherfresh) with a vision to innovate the Indian mattress and wellness market.
• Work in an energetic, forward-thinking environment where your ideas matter.
• Opportunity to take end-to-end ownership of digital growth initiatives.

Salary: As per industry standards

Job Types: Full-time, Permanent

Pay: ₹14,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Internet reimbursement

Schedule:

• Day shift
• Fixed shift
• Morning shift

Work Location: In person

Job Type: Full-time

Pay: ₹14,000.00 - ₹20,000.00 per month

Schedule:

• Day shift
• Morning shift

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person