Creative Director

Role & responsibilities

Brand Aesthetic & Visual Design

• Strong eye for design, color, and luxury aesthetics
  
• Ability to define and maintain a consistent brand identity across all platforms (in-store, digital, packaging, etc.)
  
• Expertise in luxury brand storytelling and emotional appeal
  

2. Visual Merchandising & Styling

• In-depth knowledge of jewellery display standards, lighting, and presentation techniques
  
• Ability to design visually engaging in-store layouts and window displays
  
• Creative styling of jewellery for photoshoots, campaigns, and social media
  

3. Campaign Conceptualization

• Strategic planning and execution of seasonal/brand campaigns
  
• Ideation of unique marketing themes, storyboards, and visual content aligned with brand values
  
• Collaboration with content teams to align visual and verbal messaging
  

4. Art Direction & Design Tools

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
  
• Hands-on experience in directing photoshoots and video production
  
• Sketching/illustration skills are a plus
  

5. Customer Psychology & Market Trends

• Understanding of customer behavior in the luxury jewellery market
  
• Ability to translate consumer insight into visual design and branding
  
• Awareness of global fashion/jewellery trends and their visual influence
  

6. Team Leadership & Collaboration

• Managing a team of designers, photographers, and visual merchandisers
  
• Inter-departmental coordination with marketing, product, sales & store teams
  
• Delegation, feedback, and mentorship for creative staff
  

7. Innovation & Conceptual Thinking

• Out-of-the-box thinking for store experience, digital campaigns, and brand storytelling
  
• Ability to develop unique packaging, gifting concepts, and customer engagement visuals
  

8. Product Presentation Knowledge

• Skill in enhancing product appeal visually (through angles, props, themes)
  
• Understanding of high-end jewellery characteristics: cut, clarity, metal type, craftsmanship
  
• Alignment of product visuals with buyer emotions (trust, elegance, celebration)
  

9. Communication & Presentation

• Ability to clearly present concepts to senior management and clients
  
• Strong storytelling and mood board development skills
  
• Effective collaboration with external agencies and consultants
  

10. Business Alignment

• Awareness of sales goals, brand positioning, and marketing ROI
  
• Ability to balance creativity with commercial outcomes