Copywriter

Role & responsibilities

• Create ideas & write copy that makes for great content on air & across other mediums for the consumer.
• Develop ideas and be a part of the station Programming Team that contributes to show concepts, show content, & thus play a key role in enhancing the on-air listenership.
• Create ideas & concepts for proactive client pitches keeping in mind the clients marketing objectives & Brand Mirchi guidelines.
• Write scripts for radio commercials based as per the client briefs & create sketches (Copy with Voice over) for client approvals / Sales approvals.
• Write scripts / story boards for all promos, show promos, channel IDs etc based on the brief received from the Station Content Head / Show Producer
• Give a humorous bent to content used by the RJs. Assist RJs in developing their show content as well as write storyboard to enhance their digital presence, as and when required.
• To be proficient in both short and long form writing styles.
• Creating 360-degree content ideas including radio, Digital, On-ground by scripting & conceptualizing ideas across mediums
• Turn around the copy requirements speedily & with a quality focus within the defined timelines.
• Translate and adapt copies received from other stations to be aired in the local station.
• Coordinate multi-location activities with respect to scripting and content.