Content Writer

About the Role

Were on the lookout for a creative and detail-oriented Content Writer who can bring software stories to life. If you’re someone who loves simplifying complex tech concepts and knows how to strike the right balance between informative and engaging — we’d love to meet you.
You’ll play a key role in shaping our brand voice across platforms — from blogs and web pages to WhatsApp campaigns and email journeys. Whether it’s a punchy headline or a detailed case study, your words will help us connect with the manufacturing industry and build credibility at every touchpoint.

What You’ll Be Doing:

• Content Creation
• Craft compelling and easy-to-understand content for software products like ERP, DMS, CRM, SFA, and more.
• Write for various formats — blogs, website content, whitepapers, case studies, product descriptions, social media posts, WhatsApp messages, email campaigns, and more.
• Tailor content for different stages of the funnel — awareness, engagement, conversion, and retention.
• Create SEO-friendly content to boost organic visibility.

Research & Storytelling

• Stay updated on industry trends, competitors, and new tech in the software space.
• Break down complex technical features into simple, benefits-driven narratives.

Think customer-first — write like you’re speaking with your audience, not at them.

Team Collaboration

• Partner with product managers, developers, and marketers to align content with business goals and product messaging.
• Work closely with designers to turn your words into visually impactful assets.
• Share ideas freely — we love brainstorming!

Editing & Maintenance

• Edit and proofread to ensure every piece of content is clear, grammatically sound, and on-brand.
• Keep existing content up to date with product and industry changes.

What We’re Looking For

• A Bachelor’s degree in English, Marketing, Communications, or a related field.
• Must-have: Hands-on experience, Strong command of both long-form and short-form writing.
• Comfort with conversational and persuasive writing styles — especially for WhatsApp content, email campaigns, and ad copy.
• Familiarity with CMS platforms and a solid grasp of SEO best practices.

Excellent organizational skills — you can juggle multiple projects without missing deadlines.

Bonus points if you’ve dabbled in multimedia content like infographics, short videos, or visuals.