Content strategist

Job Description

Overall Deliverables: Comprehensive content strategy document Monthly content calendar Ideation on high-quality content pieces (images, videos, stories) Unique IP concepts and execution plans Engagement and growth strategies Weekly and monthly performance reports Key Responsibilities: Develop and execute the content strategy Coordinate with the content production team Schedule and manage the posting of content Monitor and analyse performance metrics Scope of Work and OKRs: 1. Content Strategy Development: Objective: Establish a strong and consistent Instagram presence for app handles. KR1: Develop a comprehensive content strategy document. KR2: Create and maintain a monthly content calendar with at least 20 posts per month. KR3: Increase the average engagement rate on posts to at least 5% by ugust 31st. 2. Content Plan Creation and Posting Schedule: Develop a monthly content calendar featuring a mix of posts (e.g.,images, reels, stories). Create engaging and relevant content themes that resonate with the target audience. Plan special content for key dates, events, and campaigns. 3. IP Creation: Objective: Develop unique and engaging IPs for the Instagram handle. KR1: Launch at least 2 unique IP series. KR2: Ensure each IP series receives an average engagement rate of atleast 6%. KR3: Collaborate with at least 3 celebrities or influencers for IP content. 4. Community Building and Follower Growth: Objective: Grow the Instagram follower base organically. KR1: Increase the follower count. KR2: Collaborate with at least 5 influencers or brands per quarter to expand reach. KR3: Implement engagement strategies resulting in at least 500 new followers per month. 5. App Download and User Engagement Initiatives: Objective: Drive app downloads and user engagement through Instagram. KR1: Create and promote content specifically aimed at driving app downloads. KR2: Achieve a 20% increase in app downloads originating from Instagram. KR3: Implement and track at least 2 campaigns to encourage user engagement with the app. 6. Reporting and Analysis: Objective: Provide insightful reporting and analysis. KR1: Deliver weekly performance reports with key insights and recommendations. KR2: Present a comprehensive end-of-project report detailing achievements, insights, and future recommendations.