Content Creator

Job Title: Content Creator – Jewellery D2C Brand

Location: Chennai
Job Type: Full-Time
Reports to: Marketing Manager / Founder
Experience Required: 1-3 years (D2C/e-commerce/fashion/jewellery preferred)

About the Brand:

We are a growing direct-to-consumer (D2C) jewellery brand crafting modern pieces rooted in tradition. Our mission is to make premium yet accessible jewellery that resonates with today’s generation while preserving cultural elegance. We are on the lookout for a creative content creator to bring our brand stories to life and emotionally connect with our audience through visual, written, and video content.

Role Overview:

As our in-house Content Creator, you will be the voice and visual storyteller of the brand across platforms like Instagram, Facebook, YouTube, Pinterest, and our website. You’ll create engaging reels, product showcases, customer stories, trend-driven campaigns, and more.

Key Responsibilities:

• Social Media Content Creation:
• Conceptualize and shoot short-form videos (Reels/Stories/YouTube Shorts) around styling tips, behind-the-scenes, UGC, influencer features, and campaign themes.
• Create aesthetically pleasing product imagery, flat lays, and lifestyle content.
• Design posts, carousels, and stories using Canva or Adobe tools.
• Brand & Product Storytelling:
• Write captions, product descriptions, website banners, and email content that reflects brand tone and values.
• Script short content series (like “How to style nosepins”, “Behind our Bugadis” etc.).
• Trend Research & Execution:
• Stay updated with trending formats, audio, and cultural moments to create relevant and viral content.
• Adapt content for seasonal campaigns, regional festivals, and product launches.
• Collaboration:
• Work closely with the design and marketing team to align visual content with brand goals.
• Coordinate with photographers, models, and stylists when needed for shoots.

Key Requirements:

• Prior experience in content creation, preferably in fashion, beauty, or jewellery.
• Proficiency in tools like Canva, CapCut/InShot, Lightroom, and basic editing software.
• A sharp eye for aesthetic visuals, lighting, styling, and product detail.
• Good sense of brand voice, storytelling, and copywriting.
• Familiarity with Instagram, Pinterest, and YouTube content dynamics.
• Bonus: Basic knowledge of Tamil/Telugu/Malayalam cultural aesthetics for South Indian jewellery storytelling.

Nice-to-Have:

• On-camera confidence for brand-hosted content (e.g., styling tips or tutorials).
• Knowledge of SEO basics and blog writing.
• Experience with influencer coordination or UGC curation.

Perks:

• Opportunity to build a fast-growing jewellery brand with creative freedom.
• Get your content featured across thousands of screens and customers.
• Work with a passionate team obsessed with design, aesthetics, and culture.
• Staff discounts and occasional jewellery gifts

Job Type: Full-time

Pay: ₹12,736.95 - ₹35,432.69 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person