Brand Marketing Manager

Job Title:

Department:

About Ridhira Group

luxury real estate, hospitality, and wellness

Role Overview

Brand Marketing Manager

Key Responsibilities

Brand Strategy & Positioning

• Define and lead

  brand architecture, positioning, and identity

  across multiple business verticals (real estate, hospitality, wellness).
• Craft and execute

  brand narratives

  that resonate with premium audiences.
• Ensure

  cohesive brand messaging and visual consistency

  across offline and digital channels.

Integrated Marketing Campaigns

• Plan and execute

  multi-channel brand marketing campaigns

  for launches, activations, and seasonal promotions.
• Drive

  creative briefs and campaign concepts

  in collaboration with agencies and internal teams.
• Oversee

  content creation (videos, social, print, digital)

  aligned with premium aesthetics and business goals.

Partnerships & Brand Collaborations

• Identify and manage

  strategic partnerships

  (luxury brands, lifestyle platforms, wellness tie-ups) for co-marketing opportunities.
• Execute

  brand collaborations and events

  to enhance market presence and customer engagement.

Consumer Insights & Market Research

• Conduct

  market research and competitor analysis

  to refine positioning and campaign strategies.
• Leverage

  consumer insights and data

  to improve brand resonance and ROI.

Cross-Functional Collaboration

• Work closely with

  sales, digital performance, and events teams

  to integrate brand efforts with revenue objectives.
• Align brand campaigns with

  lead generation and customer experience initiatives

  .

Performance Measurement & Reporting

• Track KPIs like

  brand awareness, engagement, and campaign ROI

  .
• Present

  brand performance dashboards and strategic recommendations

  to leadership.

Required Skills & Experience

• Education:

  Graduate/Postgraduate in Marketing, Advertising, or Communications.

• Experience:

  58 years in brand marketing/strategy;

  mandatory ad agency background

  with exposure to premium/luxury accounts.
• Expertise in

  integrated marketing campaigns, creative direction, and premium brand positioning

  .
• Familiarity with

  luxury real estate, hospitality, or wellness sectors

  is a strong advantage.
• Excellent skills in

  storytelling, stakeholder management, and creative briefing

  .

Key Attributes

• Strategic thinker with

  creative flair and executional excellence

  .
• Agency experience with

  multi-brand portfolio handling and premium clientele

  .
• Ability to work in a

  fast-paced, entrepreneurial environment

  .
• Strong understanding of

  digital + offline branding and consumer touchpoints

  .

Share cv at anusha@ridhira.com / Whatts app-7386688223