Job Title: Associate/Sr Associate SEO Job Description Develop and execute SEO strategies covering Technical SEO, On-Page SEO, and Off-Page SEO to enhance organic traffic and rankings. Conduct comprehensive technical audits, resolving crawlability, indexation, Core Web Vitals, and structured data issues. Optimize website architecture, internal linking, robots.txt, XML sitemaps, hreflang, and canonicalization. Implement App Store Optimization (ASO) for mobile apps and YouTube SEO for video content discoverability. Implement AEO (Answer Engine Optimization) strategies to enhance visibility in zero-click results, voice assistants, and AI-powered search engines. Plan and execute GEO SEO strategies to improve local and regional visibility, including Google Business Profile optimization and geo-targeted content creation. Leverage AI-driven SEO techniques, using generative AI tools to enhance content relevance and ranking. Perform keyword research, competitor analysis, and content gap analysis to drive content strategy. Improve meta tags, headings, schema markup, image SEO, and URL structures for on-page optimization. Manage ethical link-building strategies, guest posting, PR outreach, and backlink analysis to strengthen domain authority. Analyze SEO performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog. Monitor Google algorithm updates and apply the latest SEO best practices. Skills Required Should have a good understanding & working knowledge of Google Schema Tags, Google rich snippets, Optimization for Featured Snippets, Voice Search Optimization, Etc., Should have a good understanding of Technical SEO, Video SEO, App Store Optimization, YouTube Marketing, & Everything Latest in the market. Should have expertise in AEO (Answer Engine Optimization) to optimize for voice search, AI snippets, and zero-click search results. Should possess strong GEO SEO knowledge to drive hyperlocal traffic, create location-specific landing pages, and manage local SEO audits. Should have a deeper understanding of GA4, Search Console, Google My Business, Google Tag Manager, Google Trends, Ahref, SEM Rush, SEO MOZ, Firebase Analytics, Appsflyer or any other tool (for ASO), and YouTube Studio (for YouTube SEO). Should have Very strong knowledge in Generating Qualified Leads both for B2B & B2C Target group. Should have working experience in doing SEO for both Product Based and Service Based websites and achieved good ranking and leads. Have good knowledge of CMS platforms like WordPress, webflow , Weebly, Shopify, Magento, etc & deeper understanding of tools like Elementor, Yoast SEO etc. Should have done A/B testing with the content & SEO strategies, especially with landing pages, content formats (Text, video, image) and target groups. Should have a good understanding of conducting and utilizing webinars, podcasts content for organic growth. Expertise in Core Web Vitals, page speed optimization, mobile-first indexing, and structured data implementation. Strong knowledge of website crawling, indexation, JavaScript SEO, and log file analysis. Experience with server-side SEO, CDN optimization, and cloud-based hosting solutions. Deep understanding of keyword research, content optimization, metadata, and internal linking. Hands-on experience in content gap analysis, URL optimization, and AI-powered content strategies.

Job Title: Manager - Panel Business Key Responsibilities 1. Panel Ownership & Lifecycle Management Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption. Drive survey completes and maintain a high participation rate across segments. Minimize churn and panel fatigue by implementing reactivation and engagement strategies. Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes. 2. Strategic Engagement & Retention Initiatives Design and implement gamification and loyalty/referral programs to boost engagement. Lead survey UX initiativesoptimize for mobile-first, low-drop-off experiences. Continuously capture and act upon panelist feedback and sentiment data. 3. Performance Monitoring & Optimization Track and analyze key panel health and business performance metrics. Optimize survey allocation to improve completion efficiency and user relevance. Implement fraud detection, identity verification, and quality controls. Reduce Cost per Complete (CPC) while enhancing revenue outcomes. Core Responsibilities Breakdown Panel Acquisition & Activation Collaborate with marketing to strategize and execute panelist acquisition campaigns. Optimize sign-up flows, landing pages, and first-touch experiences. Ensure smooth onboarding and encourage fast survey participation post-signup. Survey Performance Optimization Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized. Partner with operations to manage quotas and panel alignment to survey supply. Enhance panelist satisfaction by improving survey structure and flow. Engagement & Retention Campaigns Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges. Reactivate dormant users through automated, targeted campaigns. Monitor retention trends and address churn at its root. Incentive & Cost Strategy Design reward models that balance motivation with business ROI. Monitor redemption flows to ensure security and user satisfaction. Align incentive spend with revenue targets. Analytics & Experimentation Develop dashboards and reports on panel KPIs and business impact. Work with analytics teams for behavioral insights and segmentation. Run A/B experiments on engagement strategies and reward models. Cross-Functional Collaboration Marketing: for acquisition and communication strategies. Finance: for incentive budgeting and profitability reviews. Operations: for survey quota planning and panel match rates. Product & Tech: for platform enhancements and feature rollouts. Key Performance Indicators (KPIs) Panelist Growth Rate: Signups, activations, and qualified user base expansion. Survey Completion Rate (%): Completed vs. invited surveys. Churn Rate: Active vs. dormant/inactive panelists. CPC vs. Revenue: Cost per complete and return per panelist. Engagement Index: Participation in gamified tasks and loyalty schemes. Redemption Metrics: Redemption rates and fraud incidents. Panelist NPS & Sentiment: User satisfaction and loyalty trends. Who You Are A strategic thinker with an analytical mindset and strong business acumen. Proven experience in digital panel management, online research, healthcare panel management or audience engagement roles. Skilled in working across teams and managing multiple stakeholder needs. Passionate about delivering exceptional user experiences through data and innovation. Preferred Qualifications 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles. Strong understanding of incentive modeling, gamification, and retention mechanics. Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus. Excellent communication and collaboration skills. Summary This is not just a panel management roleits a business leadership position embedded in data, user experience, and operational excellence. If you're looking to shape the future of survey-based research while delivering direct business impact, this role offers the platform and ownership to do exactly that.

Borderless Access ( www.borderlessaccess.com ) Designation: Software Engineer Location: Bangalore Work Mode: Hybrid Responsibilities: • 2+ years of experience in developing web applications using ASP.NET programming languages • Excellent logical and analytical skills to build new or fix existing functionality • Experience in developing C#, MVC, SQL Server, and Restful API applications • Familiarity with the client-side framework jQuery, Angular 7+ & NodeJS • Experience in Reporting tools such as Tableau • Exposure to Agile framework, using jira or any other productivity management tools • Exposure to Azure / AWS / GCP would be a plus • Exposure to any one NoSQL product, .NET Core, and Entity Framework added value • Experience of being involved in the end-to-end cycle of product/application development would be highly preferred, not mandatory • Excellent team player to coordinate with business users, developers • Excellent troubleshooting and communication skills

Job Title: Performance Marketing Manager Location: Bangalore Work Mode: Hybrid About the Role: We are looking for a results-driven Performance Marketing Manager to own and scale user acquisition and growth campaigns for The Panel Station, MDForLives, The Expert Cafe and Borderless Access. This role will manage end-to-end paid media strategies, execute multi-geo campaigns, and optimize across platforms to drive high-quality panelist registrations and conversionsdelivering measurable outcomes aligned to business KPIs. You will work cross-functionally with content, design, product, analytics, SEO, and affiliate teams, and will be directly responsible for ensuring that performance marketing contributes to panel growth, reactivation, and retention while maintaining ROI, cost efficiency, and panelist quality. Key Responsibilities: Campaign Strategy & Execution Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other performance platforms. Drive quality panelist acquisitions through campaigns tailored to the target audience of each brand (consumers, healthcare professionals, and business experts). Collaborate with brand and panel operations teams to design campaigns aligned with geo-demographic targeting, profiling depth, and panel quality requirements. Optimization & Analytics Own campaign setup, audience segmentation, ad placement, bidding, budget allocation, A/B testing, and retargeting strategies. Continuously optimize campaigns to improve KPIs: cost-per-acquisition (CPA), cost-per-complete (CPC), conversion rates, retention, and LTV. Set up and manage tracking systems (Google Analytics, UTM tracking, conversion pixels, event triggers) to ensure accurate attribution. Landing Page & Funnel Optimization Work with product/design teams to optimize landing pages and user flows for conversion. Conduct experiments and analyse behaviour to reduce bounce rates and dropoffs across funnel stages. Budgeting & Reporting Manage monthly and quarterly performance marketing budgets across all panel brands. Deliver weekly and monthly performance reports with actionable insights and growth recommendations. Paid + Organic Integration Collaborate with the social media and content marketing teams to ensure paid campaigns support and scale organic initiatives. Leverage high-performing content into paid formats and boost organic posts strategically. Key Skills & Competencies 810 years of hands-on experience in performance marketing for B2C products, global user acquisition, or panel-based businesses. Expertise in platforms: Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display, and programmatic, affiliate marketing. Strong knowledge of Google Analytics (GA4), Google Tag Manager, UTM tracking, and performance attribution models. Experience in CRO, A/B testing, and user funnel analysis. Solid understanding of CPL, CPA, CPC, and ROAS performance metrics. Experience running global/multi-lingual campaigns in geographies such as India, Southeast Asia, Middle East, LATAM, Africa, and the US. Familiarity with healthcare, consumer behavior, or expert/B2B targeting is a plus. Excellent communication, project management, and stakeholder coordination skills. Bonus: Experience with affiliate networks or performance partnerships.

Job Title: Associate Social Media Location: Bangalore Work Mode: Hybrid About MDForLives MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients enAbout MDForLives MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients engaged in healthcare surveys, research studies, and medical insights. We bridge the gap between medical professionals, researchers, and organizations by offering valuable insights into the latest industry trends and patient care. Role Overview We are seeking a Brand Communication and Social Media Specialist with a strong pharma background to enhance MDForLives' brand presence, engagement, and partnerships. The ideal candidate will drive strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient Advocacy Groups, Medical Communities, and Doctors' Groups across global cities to boost brand recognition and grow our healthcare panel. Key Responsibilities 1. Brand Communication & Content Strategy • Develop and execute a strategic brand communication plan for HCPs, AHPs, and Patients across global markets. • Craft and optimize medical and healthcare-focused content for social media, blogs, newsletters, and marketing campaigns. • Ensure all communications align with pharmaceutical and healthcare industry standards, maintaining credibility and compliance. • Manage MDForLives' brand voice and messaging to establish trust and thought leadership among healthcare professionals and patient groups. 2. Social Media & Community Engagement • Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram, focusing on medical professionals and patient advocacy. • Develop organic and paid social campaigns to increase engagement, drive traffic, and encourage community participation. • Monitor conversations and trends within the medical, pharma, and patient communities, ensuring real-time engagement and issue resolution. • Foster relationships with healthcare influencers, medical thought leaders, and patient advocates to strengthen MDForLives' credibility. 3. Brand Partnerships & Tie-Ups (Most Critical Component) • Identify and establish partnerships with global offline: o Self-Help Groups (Mental health, chronic disease support, disability support, etc.) o Patient Advocacy Groups (Cancer, Diabetes, Rare Diseases, etc.) o Doctors Groups and Associations (Medical societies, local physician groups, hospitals) o Allied Healthcare Professionals (AHPs) Groups (Nurses, physiotherapists, dietitians, etc.) • Develop partnership models to increase MDForLives' brand awareness and credibility in the healthcare industry. • Organize offline and online events, webinars, and knowledge-sharing sessions with partner groups. • Build and execute strategic tie-ups for long-term brand advocacy and panel expansion. 4. Panel Growth & User Acquisition • Align branding efforts with MDForLives' panel growth strategy, ensuring an increase in HCPs, AHPs, and Patients signing up for surveys. • Leverage partnerships to onboard doctors, healthcare professionals, and patient groups into the MDForLives community. • Analyze and optimize branding initiatives for better engagement and conversion rates. 5. Analytics & Performance Tracking • Monitor brand performance metrics, engagement rates, and campaign ROI using social media analytics and marketing tools. • Generate insights and reports on brand sentiment, engagement trends, and user growth to refine strategies. Required Qualifications & Skills • 2-3 years of experience in Pharma, Healthcare, or Life Sciences marketing/communications. • Strong understanding of medical and healthcare terminologies used in HCP, AHP, and patient surveys. • Proven experience in brand communication, social media strategy, and content marketing within the healthcare industry. • Experience in building partnerships with healthcare-related communities, organizations, or advocacy groups. • Excellent written and verbal communication skills with a deep understanding of medical content marketing. • Familiarity with compliance and regulatory considerations for healthcare marketing and communications. • Ability to manage multiple projects, work cross-functionally, and drive brand initiatives across different regions. • Hands-on experience with social media management tools, analytics, and digital marketing strategies. Preferred Skills & Additional Requirements • Experience in global brand positioning in the healthcare or pharma sector. • Ability to collaborate with KOLs (Key Opinion Leaders) and Medical Influencers. • Event management experience for healthcare conferences, patient summits, or medical webinars. • Basic understanding of SEO, PPC, and paid media campaigns for healthcare brands.

Job Title - Engineering Manager Location - Bangalore Work Mode - Hybrid Key responsibilities Lead, mentor, and grow a cross-functional team of engineers specializing. Foster a culture of collaboration, accountability, and continuous learning. Oversee the design and development of robust platform architecture with a focus on scalability, security, and maintainability. Establish and enforce engineering best practices including code reviews, unit testing, and CI/CD pipelines. Promote clean, maintainable, and well-documented code across the team. Lead architectural discussions and technical decision-making, with clear and concise documentation for software components and systems. Collaborate with Product, Design, and other stakeholders to define and prioritize platform features. Track and report on key performance indicators (KPIs) such as velocity, code quality, deployment frequency, and incident response times. Ensure timely delivery of high-quality software aligned with business goals. Work closely with DevOps to ensure platform reliability, scalability, and observability. Conduct regular 1:1s, performance reviews, and career development planning. Conduct code reviews and provide constructive feedback to ensure code quality and maintainability. Participate in the entire software development lifecycle, from requirements gathering to deployment and maintenance. Added responsibilities Defining and adhering to the development process Taking part in regular external audits and maintaining artifacts. Identify opportunities for automation to reduce repetitive tasks. Mentor and coach team members in the teams. Continuous optimizing application performance and scalability. Collaborate with the Marketing team to understand different user journeys. Growth and Development The following are some of the growth and development activities that you can look forward to in Borderless access as a Engineering Manager. Develop leadership skills - Enhance your leadership abilities through workshops or coaching from Senior Leadership and Executive Leadership. Foster innovation - Become part of a culture of innovation and experimentation within the product development and operations team. Drive Business Objectives Become part of defining and taking actions to meet the business objectives. About You Bachelor's degree in computer science, Engineering, or a related field. 8+ years of experience in software development. Experience with microservices architecture and container orchestration. Excellent problem-solving and analytical skills. Strong communication and collaboration skills. Solid understanding of data structures, algorithms, and software design patterns. Solid understanding of enterprise system architecture patterns. Experience in managing a small to medium-sized team with varied experiences. Strong proficiency in back-end development, including programming languages like Python, Java, or Node.js, and frameworks like Spring, or Express. Strong proficiency in front-end development, including HTML, CSS, JavaScript, and popular frameworks like React or Angular. Experience with databases (e.g., MySQL, PostgreSQL, MongoDB) Experience with cloud platforms AWS or Azure or GCP (preferred is Azure) Knowledge of containerization technologies Docker, Kubernetes.