Job Title: Digital Marketing Specialist – Product Demo Webinar (B2B FinTech Platform) Location: Gurgaon: Onsite Employment Type: Full-time Department: Growth Marketing Reports To: Head of Digital Marketing About Fintofy – A B2B FinTech Powerhouse (Group Company of BimaCompare.com) Fintofy is a fast-growing B2B FinTech platform that empowers small business owners, financial advisors, and enterprises to build their own branded FinTech solutions through our white-label technology. As part of the BimaCompare.com group, we combine cutting-edge digital tools, AI-driven automation, and seamless API integrations to help clients launch scalable financial platforms—from digital lending and investment advisory to insurance distribution. Our mission? To democratize FinTech access for entrepreneurs and advisors, enabling them to monetize their expertise, acquire customers faster, and grow their brands without heavy tech investments. Job Summary: We’re hiring a data-savvy Digital Marketing Specialist to lead the promotion and execution of high-impact product demo webinars showcasing Fintofy’s white-label FinTech solutions. You’ll own the strategy to attract financial advisors, SaaS startups, and SMBs, converting them into qualified leads. Key Responsibilities:1. Webinar Strategy & Audience Targeting Develop niche-specific campaigns for financial advisors, micro-entrepreneurs, and FinTech partners. Leverage LinkedIn Sales Navigator, intent data, and industry forums to identify high-potential attendees. 2. Multi-Channel Promotion Create conversion-optimized landing pages (highlighting white-label benefits like custom branding, revenue share models). Run hyper-targeted paid ads (LinkedIn/Google) with messaging like: “Launch Your Own FinTech Platform—No Coding Needed!” “Monetize Your Financial Expertise with a White-Label Solution” Partner with FinTech influencers, advisory networks, and affiliate marketers for extended reach. 3. Content & Engagement Craft client success stories (e.g., “How a Financial Advisor 3Xed Revenue Using Fintofy” ). Host live Q&A sessions with Fintofy’s product team to address technical/ROI concerns. 4. Lead Handoff & Sales Enablement Integrate CRM (HubSpot/Salesforce) to track lead quality (prioritizing advisors/SMBs with active client bases). Provide sales teams with playbooks on post-webinar nurturing (e.g., personalized demo offers). Skills & Qualifications: 3+ years in B2B marketing, preferably in FinTech, SaaS, or financial services. Proven success with lead-gen webinars, LinkedIn ABM campaigns, and CRM automation. Familiarity with FinTech trends (embedded finance, API banking) is a huge plus. Analytical mindset (Google Analytics, funnel tracking). Why Join Us? Pioneer India’s white-label FinTech revolution—your campaigns will directly empower entrepreneurs. Work with a high-energy team (ex-founders, bankers, and tech geeks). Flexible policies + performance bonuses.
